Food preferences of Milanese families

•

2 likes•40 views

MoritzOsterberger

An analysis on the buying habits of Milanese families

Data & Analytics

Food preferences of
Milanese families
Federico Raimondi, Viktor Shestakov, Giancarlo
Peracchione & Moritz Osterberger

Are we able to understand how households spend their
money?
What is the beneﬁt for Esselunga?

> 70k50k- 70k30k - 50k15k - 30k< 15k
Family

income
Meat
Fruits &
Vegetables
Cheese, Milk
& Eggs
Bread &
Cereals
Coﬀee, Sugar
& Drugs
Beverages
Oil & Fats
Fish
Do families with diﬀerent income have diﬀerent spending habits?

Milan - Suburbs Milan - Semi Center Milan - Center
Areas of Milan

20%
13%
21%
20%
12%
23%22%
13%
19%
Milan - Suburbs Milan - Semi Center Milan - Center
Meat
93 €
Cheese, Milk &
Eggs
53 €
Fruits &
Vegetables
82 €
Beverages
54€
Meat
102 €
What are the top 3 food categories per area of Milan?

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Food preferences of Milanese families

1. Food preferences of Milanese families Federico Raimondi, Viktor Shestakov, Giancarlo Peracchione & Moritz Osterberger

2. Where did we get the data from?

3. Are we able to understand how households spend their money? What is the beneﬁt for Esselunga?

4. > 70k50k- 70k30k - 50k15k - 30k< 15k Family income Meat Fruits & Vegetables Cheese, Milk & Eggs Bread & Cereals Coffee, Sugar & Drugs Beverages Oil & Fats Fish Do families with different income have different spending habits?

5. Areas of Milan

6. Milan - Suburbs Milan - Semi Center Milan - Center Areas of Milan

7. 20% 13% 21% 20% 12% 23%22% 13% 19% Milan - Suburbs Milan - Semi Center Milan - Center Meat 93 € Cheese, Milk & Eggs 53 € Fruits & Vegetables 82 € Beverages 54€ Meat 102 € What are the top 3 food categories per area of Milan?

8. Where & what should Esselunga focus on?

Food preferences of Milanese families

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Food preferences of Milanese families