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Learning Session: Brainstorming 101 14 th January 2009

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What is a BRAINSTORM?

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Brainstorming is a group activity designed to generate a large number of ideas for the solution to a problem (by gathering and building on all spontaneous ideas had by everyone present)

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What is the PROCESS?

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<ul><li>Team Leader prepares a brief </li></ul><ul><ul><li>define the problem </li></ul></ul><ul><ul><li>sent to brainstorm team in advance </li></ul></ul><ul><li>Brainstorm Session 1 </li></ul><ul><ul><li>scribe takes notes and distributes to team following the session </li></ul></ul><ul><li>Brainstorm Session 2 </li></ul><ul><ul><li>More ideas </li></ul></ul><ul><ul><li>Idea evaluation & filtering </li></ul></ul>The Process

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The RULES

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THERE AREN’T ANY…

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...but there are guidelines…

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<ul><li>Withhold your judgment of ideas </li></ul><ul><li>Encourage wild and exaggerated ideas </li></ul><ul><li>Quantity counts at this stage, not quality </li></ul><ul><li>Build on the ideas put forward by others </li></ul><ul><li>Every person and every idea has equal worth </li></ul>The Guidelines

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NOTE: All ideas/ thoughts/ inspirations should be recorded however &quot;irrelevant&quot; or &quot;silly&quot; they seem to be (one dedicated scribe who takes notes and mails everyone afterwards – or someone writing on a white board that everyone can see). Your initial idea may not work but it may spark off a valid idea in someone else.

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Isn’t brainstorming just for CREATIVES?

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<ul><li>Brainstorm team should consist of a variety of people </li></ul><ul><ul><li>Different skills </li></ul></ul><ul><ul><li>Different personalities </li></ul></ul><ul><ul><li>Familiar and unfamiliar with client / brand / project and </li></ul></ul><ul><li>Maximum of 7-8 people </li></ul>Absolutely not!

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What’s my ROLE?

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<ul><li>To suggest ideas which will work as solutions </li></ul><ul><li>To suggest ideas/ thoughts/ references which will stimulate solutions in others </li></ul><ul><li>But most importantly: to SPEAK UP! No matter how stupid your idea or thought seems </li></ul>What’s my role in a brainstorm?

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There are no limits! Think big! Execution solutions come later.

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How do I PREPARE?

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Keep a record of cool designs, ad campaigns, ideas, jokes your granny told you… ANYTHING that you think rocks. Not that the idea is to rehash an old idea – but inspiration can come from anywhere .

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Some basic things to remember when brainstorming... <ul><li>Be clear of the objective for the session: </li></ul><ul><ul><li>i.e. we’re trying to come up with the best solution and most creative one – not necessarily the easiest of one that we know we can do. </li></ul></ul><ul><li>Live the project: </li></ul><ul><ul><li>set another date – not too far off – for report back, put pressure on each person to have at least one new cool idea to report back on (creates a sense of “living” the projects – always on our minds when we’re consuming media or surfing the net or running on the treadmill etc </li></ul></ul>

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Let’s give this “ brainstorming ” thing a try, shall we?

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Thank you for your time.