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Fans. And the Music Industry
Radiohead said “Pay what you want” and earned $20M ,[object Object],[object Object],[object Object],“ Pay what you want” ,[object Object],[object Object],[object Object],However, Result: Yes,
How Amanda Palmer could make $19,000 in 10 hours on Twitter ,[object Object],[object Object]
Korean fan uncles posted an Ad on a premium newspaper congratulating a girl group member’s birthday Birthday Ad:  The fan club invited readers to donate to a charity for teenagers in need
Fans want to engage in various ways
Image courtesy from Wired.com 5~10% of fanatical fans will do (almost) everything for the band
Brands. And the Music Industry
Recorded music is no longer the major revenue source “ Today, recorded music is down to less than 6% of major musical acts’ revenue” - CEO of Ticket Master
e.g. Concert market is a very huge/profitable revenue source
Mariah Carey’s recent experiment with CD booklet
Music Sponsorship market in N.America sized at $1.04B in 2008
Research also shows “Brands love music” Source: Heartbeats International
Can we link the love of fans and brands  to Ad-backed free streaming?
That is why we created this
March come we will. Stay tuned

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Fans.Brands.And the Music Industry