Square Pharmaceuticals Ltd).pptx

1. GROUP MEMBERS
Rahat Aftabul Hoque 91906009
Farzanul Haque Mony 91907030
MD Toyefur Rahman 91906052
Md.Abdul Fattah Reaz 91907048
Tasmiya Tahosin 91908028
Adrita Das Akhi 91908034

2. Todays discussion

3. Introduction
We make the whole report in four part. At the beginning of
this report we give an overview of Square Pharmaceuticals
Ltd. Then we analyze the mission & vision statement of the
company. After that we tried to build a corporate strategy
map for square pharma and linked that map with balance
scorecard to measurement and also give an action plan to
achieve those. At the end of the report we give some
recommendations to measure the performance.

4. Company Overview
 Square Pharmaceutical Ltd now has one of the
largest and competent sales force and large
distribution network of its own, operated from 18
different locations throughout the country. A most
dynamic skilled and dedicated marketing team
comprising of pharmacists and doctors are at the
core of the marketing operation. These highly
skilled professionals play a crucial role in
providing the necessary strategic guideline for
the promotion of its product.

5. Mission & Vision
 Mission
Our Mission is to produce and provide quality and
innovative healthcare relief for people, maintain
stringently ethical standard in business operation
also ensuring benefit to the shareholders,
stakeholders and the society at large.
 Vision
We view business as a means to the material and
social wellbeing of the investors, employees and
the society at large, leading to accretion of wealth
through financial and moral gains as a part of the
process of the human civilization.

6. Strategic Theme and
Results
Strategic Theme
According to their mission their strategic theme is
given below
To produce and provide quality product
To ensure benefit to the shareholders
Strategic Results
leading to accretion of wealth through financial
and moral gains

7. Value Proposition
Discovery Development Register Manufacture Marketing & Sales
SPL’s value creation
SPL has presently been offering its products to its market
segment with the value proposition:
‘Utmost quality, excellent efficacy’
Value creation activity includes:

8. Strategic Issues & Objectives
External Environment
1. Increasing number of casualties
2. Low public health spending
3. Inequity in the health system
4. Monopoly in the nationwide distribution system
Internal Environment
1. Decline in the selling price of some products
2. Too much dependency in blockbuster patented
products
3. Unable to compete in a strong and growing
market
4. Distribution and logistics services

9. Continue…
Financial Objectives
• Increase revenues by 5%, 6% and 7%.
• Maintain Distribution & Selling expenses
To be the Top-of-mind company in Diabetes category
• Offer broad product portfolio; Bring innovative products to market
• Seize opportunities in government sector
• Strengthen partnership with distributors and buyers

10. Balanced Scorecard Perspective

11. Strategy Map
1. Financial Perspective
2. Customer Perspective
3. Internal Process Perspective
4. Learning & Growth Perspective

12.  As an students for the academic purpose we are really glad & honor
that we got opportunity to do this term paper on “Corporate Strategy
Map of Square Pharmaceuticals Ltd. By this term paper we gained
we have gained practical knowledge about the corporate strategy
map of Square Pharmaceuticals Limited.

13. Everyone
Have a nice day