2. It refers to the negative changes that occurred in the
business environment and hindered the performance
of an organization.
3. S-SPECIFIC FORCE
U-UNCERTAINTY
R-RELATIVITY
E-TOTALITY OF EXTERNAL FORCE
C-COMPLEXITY
I-INTERRELATEDNESS
D-DYNAMIC NATURE
4. R-TAPPING USEFUL RESOURCES
P-ASSISTING IN PLANNING
AND LATIONPOLICY FORMULATION
F-FIRST MOVER ADVANTAGE
P-IMPROVEMENT IN PERFORMANCE
W- WARNING SIGNAL
C-COPPING WITH RAPID CHANGES
5.
6. Objectives of Business
Policies of Business
Production of capacity
Production Methods
Management information system(MIS)
Participation in management
Composition of Board of directors
Managerial Attitude
Organisational structure
Features of Human resources,etc
7. It refers to all those factors which influence business
,exists outside the and business hoas no control over
these factors.
External environment can be divided into two parts: