1. By: Mike Kunzweiler, Monique Tellous, Tommy Nguyen
TURN IT DOWN TODAY
TO LISTEN TOMORROW

2. NOISE INDUCED HEARING
LOSS
(NIHL)
• Exposure to harmful noise – sounds that are too
loud or loud sounds that last a long time that
damage
• What causes it?
• A one-time exposure to an intense “impulse”
sound (explosion)
• Continuous exposure to loud sounds over time
(repeated iPod use on max volume)
• Who’s affected?
• EVERYONE
• Approximately 15 percent of Americans
between the ages of 20 and 69—or 26 million

3. • 22 million Americans have
experienced permanent damage
to their hearing from
overexposure to loud noises
during leisure activities.
• More than 30 million Americans
are exposed to dangerous levels
of noise on a regular basis.
• 72% of college students
demonstrating a high degree of
knowledge about NIHL reported
that they never wore hearing
protection.
• According to the American
Osteopathic Association “one in
five teens has some form of
hearing loss—a rate about 30%
higher than it was in the 1980s and
1990s, in part, to the increased use
of headphones.”
• Study done at concert – 72% of
teenagers participating had
reduced hearing ability after
concert
• Average decibel was 98.5 dBA
• Hearing loss after concert is
not permanent “temporary
threshold shift” but over time
this can lead to hearing loss
STATISTICS

4. PRE-TEST OF
SDSU STUDENTS

5. • SDSU Students are
cheap
• Hearing loss is not a
concern
• They listen to music
ALOT
• They frequently attend
concerts
• Earplugs are not cool
WHAT WE LEARNED:

6. POST-TEST

7. POST-TEST RESULTS
• More concerned about
hearing, and the volume of
their music
• Still would attend concerts
• Were more likely to use
earplugs if they saw their
friends using them

17. • Large majority wear headphones
at the gym
• Kate Upton ad is more male
centric
• Free weights
• Machines
• Men’s locker room
• Fit Girl ad is more female centric
• Cardio machines
• Women’s locker room
GYM’S

18. • Posters at entrance gate
• Free Mack’s silicone earplugs with
informative literature provided at entrance
• Customizable/moldable
• Comfortable
• Doctor’s choice – don’t insert into ear
canal
• Funding– included in ticket price $1
increase
• Posters displayed on and around stage to
remind people to use earplugs
• Reminder from musicians (social cognitive
theory—behavioral factors)
CONCERT’S

19. INSTAGRAM
• Daily reminders
• Post information about
prevention/causes of NIHL
• Ideal for our target age group
• Followers from word of
mouth/posters with user handle
• Descriptive norms
• What are other people doing?
• Young people want to do
things in groups with peers
CLICK HERE: Instagram Website

20. Radio Spot--Mike
RADIO
Video Video
Rapper B.O.B Video Radio Spot--Woman
Frankie V. Geena the Latina

21. FARMER’S MARKET
Click for Video
Click for Video

22. MP3 PLAYER TIPS
• Purchase HQ earbuds (noise-
cancelling or sound-isolating block out
background noise, so that you don't
need to turn it up so loud)
• Not All HQ Earbuds/Headphones are
expensive
• Take regular breaks – at least 5
minutes every couple hours to give
you ears a rest
• Use the “Volume Limiter” (stop turning
the volume up without realizing it)
• Lastly, TURNING IT DOWN

23. CLUB, FESTIVAL,
CONCERT, & BAR TIPS
• Use earplugs specifically
designed to listen to music
(No sound muffles, just
reduction in volume)
• Don’t get to close to the
speakers
• Take breaks – use the rest
area, sit down in the patio