The document outlines key entrepreneurial strategies shared by Brana Malobabic Giancristofaro at a Girl Geek Dinner event, emphasizing concepts such as finding meaning, believing in oneself, daring to take risks, and the importance of strategy and trust in business. It highlights practical advice on networking, cash management, and adapting to challenges while embracing personal values. Additionally, the document suggests recommended readings and courses for personal development in entrepreneurship.

1. Start-up Business Strategies MonRoi Inc Launch and Operations October 28, 2009 Girl Geek Dinner Event By Brana Malobabic Giancristofaro

2. Who is Ms. MonRoi anyway? Entrepreneurship Founder – Brand

4. Example- MonRoi Inc Believe Find meaning Dare Make strategy Build smart trust Persevere Negotiate Get Cash Network Exploit Internet Entertain Trust Your Instincts Keep it Simple Smile Embrace Your Values Do More of What Works

5. 1. Find Meaning Meaning is not about power, money or prestige. Meaningful: Make the world a better place Increase the quality of life Right a terrible wrong Prevent the end of something good Guy Kawasaki, Director VC Firm- The Art of the Start

6. 2. Believe  Act Whether you believe you can do a thing or you can’t do a thing, you are right. Henry Ford, the founder of the Ford Motor Company Whatever the mind can conceive and believe, the mind can achieve. Dr. Napoleon Hill, advisor to Franklin Roosevelt

7. 3. Dare Live daringly, boldly, fearlessly. Taste the relish to be found in competition - in having put forth the best within you. Henry J. Kaiser, the father of modern shipbuilding

9. 4. Have Strategy The strategist starts with the goal in the distant future and works backwards to the present. Garry Kasparov - How Life Imitates Chess Strategy without tactics is the slowest route to victory. Tactics without strategy is noise before defeat. Sun Tzu - The Art of War ~ 300 BC

10. 5. Build Smart Trust Trust affects the outcome of our lives - both personally and professionally. Trust is economic - it increases speed and lowers costs. Stephen M. Covey – The Speed of Trust

11. 6. Persevere  Adapt Perseverance is most important because, in a startup, nothing goes according to plan. Jessica Livingston, Founding partner of the Venture Capital seed stage firm Y Combinator – Founders at Work

12. Source: Ottawa Capital Network Based on Thomson Financials

13. 7. Negotiate In business as in life, you don’t get what you deserve, you get what you negotiate. Dr. Chester L. Karass, Negotiator for Howard Hughes

14. 8. Get Cash Show me the money! It’s very personal. From the Movie Jerry Maguire Apply the cash and your time on conquering a well defined market niche- lean and mean.

15. 9. Network Networking works well when you employ the two word secret: SHOW UP. Geoffrey Gitomer- Little Red Book of Selling Growth is assured through alliances and networks.

16. 10. Exploit Internet The Internet is becoming the town square for the global village of tomorrow. Bill Gates Google it – get information quickly Market on the Internet – “storytelling” Sell online

17. 11. Entertain To some degree, every business will became show business. Mikela Tarlow- Digital Aboriginal

18. 12. Trust Your Intuition I think there is a world market for maybe five computers. Thomas J Watson, IBM Chairman, 1943

19. 13. Keep it Simple Everything should be as simple as it is, but not simpler. Albert Einstein, Nobel Prize in physics

20. 14. Smile We shall never know all the good that a simple smile can do. Mother Teresa, Nobel Peace Prize Smile fosters goodwill in a business. You can only smile if you are confident and comfortable.

21. 15. Embrace Your Values Is it innovation, competence, passion, stability, integrity, family, humor, harmony? Attract a team and partners who share your values but have different personalities

22. Keirsey Temperament Meyers Bridges Personality Types

23. For Jerry All the world's a stage, and all the men and women merely players: they have their exits and their entrances; and one man in his time plays many parts, his acts being seven ages. William Shakespeare

24. Do More of What Works Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Leonardo da Vinci, Renaissance artist and inventor

25. Recommended Reading & Courses Personal Development – MBTI Test The Art of the Start, Guy Kawasaki Founders at Work, Jessica Livingston The Speed of Trust, Stephen Covey Little Red Book of Selling, Geoffrey Gitomer Course: Project Management- PMI Institute Course: Effective Negotiations – Karass [email_address] www.monroi.com