GGD Start Up Business Strategies


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Brana Malobabic-Giancristofaro, MonRoi Inc Founder presented at the Montreal Girl Geek Dinners Event a case study of MonRoi Inc launch and operations. She touched on how to develop ideas into a business, some of the most common start-up mistakes, and some unique ways to grown your business.

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GGD Start Up Business Strategies

  1. 1. Start-up Business Strategies <ul><li>MonRoi Inc Launch and Operations </li></ul><ul><ul><ul><li>October 28, 2009 </li></ul></ul></ul><ul><ul><ul><li>Girl Geek Dinner Event </li></ul></ul></ul><ul><ul><ul><li>By Brana Malobabic Giancristofaro </li></ul></ul></ul>
  2. 2. Who is Ms. MonRoi anyway? <ul><li>Entrepreneurship </li></ul><ul><li>Founder – Brand </li></ul>
  3. 4. Example- MonRoi Inc <ul><li>Believe </li></ul><ul><li>Find meaning </li></ul><ul><li>Dare </li></ul><ul><li>Make strategy </li></ul><ul><li>Build smart trust </li></ul><ul><li>Persevere </li></ul><ul><li>Negotiate </li></ul><ul><li>Get Cash </li></ul><ul><li>Network </li></ul><ul><li>Exploit Internet </li></ul><ul><li>Entertain </li></ul><ul><li>Trust Your Instincts </li></ul><ul><li>Keep it Simple </li></ul><ul><li>Smile </li></ul><ul><li>Embrace Your Values </li></ul><ul><li>Do More of What Works </li></ul>
  4. 5. 1. Find Meaning <ul><li>Meaning is not about power, money or prestige. Meaningful: </li></ul><ul><ul><li>Make the world a better place </li></ul></ul><ul><ul><li>Increase the quality of life </li></ul></ul><ul><ul><li>Right a terrible wrong </li></ul></ul><ul><ul><li>Prevent the end of something good Guy Kawasaki, Director VC Firm- The Art of the Start </li></ul></ul>
  5. 6. 2. Believe  Act <ul><li>Whether you believe you can do a thing or you can’t do a thing, you are right. Henry Ford, the founder of the Ford Motor Company </li></ul><ul><li>Whatever the mind can conceive and believe, the mind can achieve. Dr. Napoleon Hill, advisor to Franklin Roosevelt </li></ul>
  6. 7. 3. Dare <ul><li>Live daringly, boldly, fearlessly. Taste the relish to be found in competition - in having put forth the best within you. Henry J. Kaiser, the father of modern shipbuilding </li></ul>
  7. 9. 4. Have Strategy <ul><li>The strategist starts with the goal in the distant future and works backwards to the present. Garry Kasparov - How Life Imitates Chess </li></ul><ul><li>Strategy without tactics is the slowest route to victory. Tactics without strategy is noise before defeat. Sun Tzu - The Art of War ~ 300 BC </li></ul>
  8. 10. 5. Build Smart Trust <ul><li>Trust affects the outcome of our lives - both personally and professionally. Trust is economic - it increases speed and lowers costs. Stephen M. Covey – The Speed of Trust </li></ul>
  9. 11. 6. Persevere  Adapt <ul><li>Perseverance is most important because, in a startup, nothing goes according to plan. Jessica Livingston, Founding partner of the Venture Capital seed stage firm Y Combinator – Founders at Work </li></ul>
  10. 12. <ul><li>Source: Ottawa Capital Network </li></ul><ul><li>Based on Thomson Financials </li></ul>
  11. 13. 7. Negotiate <ul><li>In business as in life, you don’t get what you deserve, you get what you negotiate. Dr. Chester L. Karass, Negotiator for Howard Hughes </li></ul>
  12. 14. 8. Get Cash <ul><li>Show me the money! It’s very personal. From the Movie Jerry Maguire </li></ul><ul><li>Apply the cash and your time on conquering a well defined market niche- lean and mean. </li></ul>
  13. 15. 9. Network <ul><li>Networking works well when you employ the two word secret: SHOW UP. Geoffrey Gitomer- Little Red Book of Selling </li></ul><ul><li>Growth is assured through alliances and networks. </li></ul>
  14. 16. 10. Exploit Internet <ul><li>The Internet is becoming the town square for the global village of tomorrow. Bill Gates </li></ul><ul><ul><li>Google it – get information quickly </li></ul></ul><ul><ul><li>Market on the Internet – “storytelling” </li></ul></ul><ul><ul><li>Sell online </li></ul></ul>
  15. 17. 11. Entertain <ul><li>To some degree, every business will became show business. Mikela Tarlow- Digital Aboriginal </li></ul>
  16. 18. 12. Trust Your Intuition <ul><li>I think there is a world market for maybe five computers. Thomas J Watson, IBM Chairman, 1943 </li></ul>
  17. 19. 13. Keep it Simple <ul><li>Everything should be as simple as it is, but not simpler. Albert Einstein, Nobel Prize in physics </li></ul>
  18. 20. 14. Smile <ul><li>We shall never know all the good that a simple smile can do. Mother Teresa, Nobel Peace Prize </li></ul><ul><li>Smile fosters goodwill in a business. You can only smile if you are confident and comfortable. </li></ul>
  19. 21. 15. Embrace Your Values <ul><li>Is it innovation, competence, passion, stability, integrity, family, humor, harmony? </li></ul><ul><li>Attract a team and partners who share your values but have different personalities </li></ul>
  20. 22. Keirsey Temperament Meyers Bridges Personality Types
  21. 23. For Jerry <ul><li>All the world's a stage, and all the men and women merely players: they have their exits and their entrances; and one man in his time plays many parts, his acts being seven ages. William Shakespeare </li></ul>
  22. 24. Do More of What Works <ul><li>Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Leonardo da Vinci, Renaissance artist and inventor </li></ul>
  23. 25. Recommended Reading & Courses <ul><li>Personal Development – MBTI Test </li></ul><ul><li>The Art of the Start, Guy Kawasaki </li></ul><ul><li>Founders at Work, Jessica Livingston </li></ul><ul><li>The Speed of Trust, Stephen Covey </li></ul><ul><li>Little Red Book of Selling, Geoffrey Gitomer </li></ul><ul><li>Course: Project Management- PMI Institute </li></ul><ul><li>Course: Effective Negotiations – Karass </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul>