Find hidden metrics for your Ad spending.

1. ADABILITY
Mohd Danish
Hidden metrics for ad
targeting

2. AD Targeting ?

3. M otivation

4. Goal
“For Growth Hackers

5. DEMO

6. Data Source
• Engineered fake data: 20M lines /sec.
• Randomized event generator.
• Bid event, hover event, view event, close event, load event.

7. {
event_type,
event_time,
company_name,
publisher, keyword,
campaign, adgroup, adcopy,
bid_amount,
load_time,
view(0/1), close(0/1),
hover(0/1), click(0/1)
}
Event Metadata

8. HEX
#4E0E05
HEX
#981300
HEX
#E39920
HEX
#5BB0B2
Data Pipeline
RandomizedEventGenerator
Dashboard
Tranquility

9. Challenges
Right database for the use-case.1
2
3
4
Unit testing in spark.
Load testing, Improving indexing task in Druid.
Devops in general, version incompatibilities.

10. Druid Architecture

11. Masters in Computer Science
Product Geek, Fullstack Software Engineer
Avid Reader, Traveller, Foodie
Worked with multiple startups

12. THANK YOU!
Questions ?

13. Roll Up Example