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Mohamed Wael Safi
mohdwsafi@hotmail.com | Mobile: +971-50-1227717
Personal Information
 Date of Birth: 14 October 1991
 Marital status: Single
 Nationality: Syrian
Career Objective
Secure a position within a challenging environment where I could apply the knowledge acquired during the years of study and previously
held job positions that would help improve my professional competencies, while maintaining a keen focus on the achievement of
organizationalobjectives and fulfillment of corporate vision.
Education
Al Khwarizmi International College -December 2013 Al Nahda National Schools – June 2010
Bachelor Degree in Accounting British Curriculum
Fields of Experience
 Advertising
 Sales and Marketing
 Public RelationsandCustomerService
 Accounting
Work Experience
Advanced Advertising,Abu Dhabi March 2015 - Present
Senior Sales Executive
o Areas of Responsibility:
 Establish and monitor performance benchmarks and media costs with agencies;
 Recommend marketing management on media mediums and development that will maximize productivity;
 Performwidespread market research, with agencies as wellas brand teams, to optimize investment return for advertising
and media planning;
 Supervise media marketplace to remain up to date on latest media trends;
 Supervise competitor activities in order to gain sufficient market knowledge;
 Identify product improvements or new products by remaining current on industry trends, market activities, and
competition;
 Analyze media research and reflect it in the company’s strategy;
 Manage artworkapprovals and follow up on installations;
 Handle booking enquiries, complaints, accidents and emergencies;
 Promote products and services by attending meetings with agencies and clients;
 Maintain customer service up to the standards;
 Consult and manage clients’ marketing campaign requirements and objectives;
 Draft proposals and agree on budgets and timescales;
 Monitor work in progress while supervising staff;
 Draft reports for clients;
 Formulate short term and long term strategies.
 Manage and maintain media budgets while implementing authorized plans – Actual vs. Budget reports;
 Handle all purchase orders/quotations and ensure payments of approved invoices;

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Mohamed Wael Safi – page two
mohdwsafi@hotmail.com | Mobile: +971-50-1227717
Work Experience
Al Jurf Development ProjectsLLC,Abu Dhabi August 2014 – February 2015
Accountant – Plant and TransportDivision
o Areas of responsibility:
 Prepare cash flow forecasts and analyse the company’s liquidity position;
 Prepare monthly Management Accounts (balance sheet – income statement – cash flows);
 Prepare monthly reconciliations (bank – AP – AR);
 Review purchase orders and ensure payment of approved invoices;
 Prepare detailed achieved revenue schedules and revenue forecasts;
 Prepare relevant accounting records (journalentries);
 Carry out detailed reviews of documentation (e.g. matching of PC/invoice with PO, GRN);
 Allocate appropriate accounting codes to various transactions (project costing).
Training & Certificates
 EILETS (5.0) - 2008  ICDL – computer certificate - 2007
Skills
 Ability to work with minimal supervision;
 Excellent interpersonaland communication skills;
 Ability to work under pressure;
 Ability to achieve deliverables;
 Teamwork skills;
 Ability to work in a multicultural environment;
 Flexible, reliable and dependable hard-worker;
 Motivated self-starter with a strong desire to learn;
 Excellent understanding of advertising, marketing & media concepts;
 Excellent understanding of accounting and finance concepts;
 Experience with Microsoft Office (Word, Excel, PowerPoint).
Interests and Languages
 Traveling, History, Riding horses, Reading;
 Fluent in Arabic and English.
References
 References, Degrees & Certificates are available upon request.