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Mohamed Hegab insomnia 2019 deck
- 2. THE SUCCESS OF YEAR 1 ATTENDANCE, DIGITAL REACH, PUBLISHERS, SPONSORS, PARTNERS
- 3. 1/3 M Link Clicks 41 M Impressions 1/3 M YouTube Views 1/3 M Website Visitors 8 M People Reached 50 K Attendees THE SUCCESS OF YEAR 1 ATTENDANCE & DIGITAL REACH
- 5. 1990 2005 2010 2015 20201995 2000 50k 100k 150k 200k 250K 300k 350k 400k BENCHMARKING: GLOBAL EVENTS Relative Growth From First Year Events Till Now Games Com E3 Insomnia Dubai & Saudi Insomnia UK “Insomnia achieved 25% more footfall than the world’s biggest gaming festivals did in their first year!
- 6. THE SUCCESS OF YEAR 1 DIGITAL REACH 184 K Views 42 K Views 61 K Views 20 K Views
- 7. Announcement Videos: International Influencers 6,078,598 MILLION YouTube Views
- 9. “THE MEET & GREET WE DID WAS INSANE. WE HAVE THOSE KIND OF NUMBERS IN THE UK, BUT TO HAVE THAT IN DUBAI & TO HAVE OVER 700 PEOPLE WAITING TO MEET US IS INCREDIBLE.”
- 10. “THIS HAS BEEN ONE OF THE BEST EVENTS. THE ABSOLUTE BEST ENERGY FROM ANY CROWD I’VE EVER MET.”
- 11. “THIS ACTUALLY IS THE BEST FESTIVAL I’VE EVER SEEN. I’VE BEEN TO THE UK, THE US….ALL OF THEM. BUT THIS IS THE BEST”
- 13. 21 M Impressions 463 Media Features $4.1 M TOTAL AVE $12.2 M TOTAL PR VALUE THE SUCCESS OF YEAR 1 MEDIA EXPOSURE
- 14. FEATURE
- 16. “Due to the success of Insomnia, all tickets sold out and people were asked to return the next day”
- 17. HIGHLIGHTS OF YEAR 1 FIRST PLAYS, EXCLUSIVE TRAILERS, PRIZE POOLS, ESPORTS, COSPLAY, INFLUENCERS
- 19. FIRST PLAYS & EXCLUSIVE TRAILERS ESPORTS TOURNAMENTS COSPLAY COMPETITIONS Over 6,000 people registered to play for the $140k prize pool Over 200 people applied to compete for the $20k prize pool First plays included: Call of Duty, Just Dance, Battletoads, Ori, as well as the exclusive trailer of the new Star Wars game.
- 20. FOOTBALL FREESTYLERS INFLUENCER 1V1’S BMX & SKATE SHOWS The international influencers challenged the local influencers head-to-head. VIP ticket holders also had a chance to challenge them! The show floor was activated with exciting BMX and Skate shows on a half-pipe. The FIFA20 feature area was activated with the famous football freestyle team, S3. They also did incredible Main Stage shows.
- 21. CHOREORGRAPHED SHOWS STROLLING ENTERTAINMENT INTERNATIONAL DJ’S The show floor was activated at all times with flash mobs and strolling entertainment. Huge names, such as David Vendetta, played till close, and were hugely popular! The Main Stage had huge choreographed shows from start to finish, with a professional team coming all the way from the UK.
- 22. SHOW FLOOR ACTIVATIONS THEATRICAL FEATURE AREAS VIRTUAL REALITY Our 20+ feature areas were completely set- designed for a theatrical ‘in-game’ experience. Augmented reality games, such as the Japanese HADO, were a fan favourite! Feature areas were activated, such as this huge football pitch at FIFA20, where the S3 football freestyle team showed off their skillsl! Ticket holders could also join in.