1. IGN Convention
The Middle East’s biggest video
games, movies and pop culture
festival.
Coming to Kuwait Nov/Dec 2017
2. The #1 Brand for Games,
Entertainment & Fan Culture – World
Wide.
25 Editions
19 Languages
100 Countries
64 Million Gamers Worldwide
2 Million MENA Gamers
6.6 million YouTube subscribers
3.1 Million Facebook fans
www.ign.com
About IGN
2
Click on the image above to play video
3. October 2017
Bahrain International Circuit
Ticket price: Regular – BHD10, VIP: BHD50
Expected attendance: 15,000
BAHRAIN
5th year of the event
Over 12,500 attendees last year
EXPECTED ATTENDANCE for 2017 – 15,000
20% FEMALE, 80% MALE
OVER 100 EXHIBITORS
20% VISITORS ARE TOURISTS (KSA)
BAHRAIN’S ICONIC F1 CIRCUIT
ORGANIZED BY
4. December 2017
Oman Convention & Exhibition Centre
Ticket price: Regular – OMR10, VIP: OMR35
Expected attendance: 5,000
OMAN
OMAN POPULATION – 3.6 MILLION
55% POPULATION AGED 15-35
OVER 3,000 VISITORS IN 2016
MIN. EXPECTED ATTENDANCE – 5,000
EVENT HELD IN PARTNERSHIP WITH OITE
ICONIC NEW CONVENTION CENTRE
ORGANIZED BY
6. Top Attractions
Cosplay
Visitors dress up in their favorite costumes.
Celeb Guests
International, regional and local celebs.
Artist Alley
Local artists promote their work
Exhibits
Various companies exhibit at the event.
Learn
Free workshops on game development, movie
making, cosplay makeup, etc.
Gaming Tournaments
Video game competitons
Music and Stage Activities
Video game/pop culture concerts and stage
activities.
Retail
Buy all your favorite games, comics and pop culture
merchandise.
Movies, video games, comics, toys, pop culture and more
7. 1 EXHIBITIONS
2 VIDEO GAME TOURNAMENTS
3 COSPLAY CONTEST
4 CELEB SESSIONS
5 LIVE ENTERTAINMENT
6 MERCHANDISE STALLS
7 DISCUSSION PANELS
8 FOOD AND BEVERAGE STALLS
9 WORKSHOPS – FILM MAKING, ANIMATION,
MANGA DRAWING AND MORE
CONTENT
NOTE
8. BRANDS THAT IGN - GCC WORK WITH
Government sponsors
Telecommunication Sponsors
Some brands we work with
9. Here are some of the artists who have attended our events in the past.
INTERNATIONAL CELEBRITY GUESTS
Hafþór Júlíus Björnsson
The Mountain,
Game of Thrones
Jack Gleeson
Game of Thrones
Naomi Kyle
Host, IGN US
Troy Baker
Legendary Video Voice
Actor
Riddle (Cosplayer)
Heroes of Cosplay
Falah Hashim
Adnan Wa Lina
Dave Fennoy
(Voice Actor – Walking
Dead)
Adam Harrington
(Voice Actor – Wolf
Among Us)
Julia Voth
Supernatural, Castle
Keiji Inafune
Developer – Mega Man
Booker T
(WWE Legend)
Kevin Nash
(WWE Legend)
10. DEMOGRAPHICS AND MARKETING
MEDIA CAMPAIGN
INTERNATIONAL AND VIRAL CONTENT
MEDIA COVERAGE
1
3
2
IGN Convention’s marketing campaigns cover radio, print,
digital and social media.
IGN Convention’s media coverage value ranges between $300,000
to $1 million in every city that the event has been held.
Thanks to a great celebrity line-up, IGN Convention gathers
a lot of attention from international media and produces
content that tends to go viral.
65% Male, 35% Female65% 35%
Age Group:
12 or under:
13-18:
18-25:
25-30:
30-35:
Over 35:
IGN Convention attracts a wide range of nationalities including
Asians, Arabs and Western Expats.
11. DEMOGRAPHICS AND MARKETING
MEDIA CAMPAIGN1
IGN EXPO proposed influencers are selected where
they can expose the event to the Kuwaiti community
as a whole & for the real fans of CON events.
Therefore, our selection will be a mix of influencers
who will show the strengths & vision of IGN EXPO.
12. DEMOGRAPHICS AND MARKETING
MEDIA COVERAGE2
IGN Convention’s media coverage value ranges between $300,000
to $1 million in every city that the event has been held.
13. DEMOGRAPHICS AND
MARKETING
INTERNATIONAL AND VIRAL CONTENT3
3
Thanks to a great celebrity line-up, IGN Convention gathers
a lot of attention from international media and produces
content that tends to go viral.
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