Competitive analysis

2. Competitive Analysis
1 Jan 2018 – 31 Dec 2018

3. Platforms: Facebook
Likers: 252K
Post per day: 0.1 (79 Posts)
Post interaction: 0.0086%

4. Platforms: Facebook
Likers: 51K
Post per day: 1.1 (262 Posts)
Post interaction: 0.030%

5. When they post?
BEST DAY: Monday 18 Posts

6. When they post?
BEST DAY: Monday 66 Posts

7. Post Type: “Visuals+Videos”

8. Post Type: “Visuals+Videos”

9. Engagement Rate: 0.0086%
“Top post”

10. Engagement Rate: 0.030%
“Top post”

11. Our segment
Age: 18 -50
Gender: males & females
Location: Egypt
Interests: Radio, Nogom Fm

12. Our plan
- Our segment on facebook is 4M in the location & Age & interests mentioned above
- The segment above interact the best when the content has some variety including
engageable posts, nostalgic posts, the program’s material

13. Strategy
- - Eng. Rate expected between 0.8% to 1% on facebook

14. Media Plan