Client proposal

1. Kickers can help by delivering:
- Digital strategy
- Creative strategy + samples of execution
- Content strategy
- Media Strategy
- Community management

2. - Relaunching Eco style gel after being stopped for 2 years.
- It gives a good look & protect hair
- Reasonable price comparing to the competitors
- The client is seeking the below:
- ○ Creative concept (Concepts + Visuals)
- ○ Social media strategy + Content strategy
- ○ Media Plan+ social media moderation
Client Brief

3. -- Spread awareness about Eco gel and its variants
-- Position Eco style gel as a product giving you the best look and protect your hair
-- Present where to find eco style gel
Objectives

4. Target audience insights
A practical man who's just looking for good gel to make his hair
looking cool, price should be reasonable, he isn’t knowledgeable
about hair care so he will find appreciate that eco gel doesn’t
contain alcohol and offer hair protection and will find that as a plus.
1st profile

5. 2nd profile
A picky guy who is ok with paying a lot of money in the sake of
having a decent look ..

6. 3rd profile
- a girl who is spending a long time looking for natural ways & hair care groups &
videos to know the best way about caring about her hair .
- This profile can be effected easily by the influencers & Facebook groups related
to hair care .

7. creative
communication

8. option
one

9. Brand
purpose
Insight
Behaviour
‫ﺷﺒﻬﻨﺎ‬ ‫ﺗﺒﻘﻰ‬ ‫ﺷﻌﺮ‬ ‫ﻗﺼﺔ‬ ‫ﻧﻌﻤﻞ‬ ‫داﻳﻤﺎ‬ ‫ﺑﻨﺤﺎول‬
‫زادت‬ ‫ﻣﺎ‬ ‫ﻛﻞ‬ ‫ﺷﻜﻠﻪ‬ ‫ﻋﻦ‬ ‫راﺿﻴﻴﻦ‬ ‫ﻛﻨﺎ‬ ‫ﻣﺎ‬ ‫وﻛﻞ‬
‫ﻣﻈﻬﺮﻧﺎ‬ ‫وﻓﻲ‬ ‫ﻧﻔﺴﻨﺎ‬ ‫ﻓﻲ‬ ‫ﺛﻘﺘﻨﺎ‬
‫ﻛﺘﻴﺮ‬ ‫وﺑﻴﺒﻴﻦ‬ ‫ﺟﺪا‬ ‫ﻣﻬﻢ‬ ‫وﺳﺘﺎﻳﻠﻪ‬ ‫اﻟﺸﻌﺮ‬ ‫ﺷﻜﻞ‬
‫اﻟﺮاﺟﻞ‬ ‫ﺷﺨﺼﻴﺔ‬ ‫ﻣﻦ‬
‫ﺷﻜﻠﻨﺎ‬ ‫ﻓﻲ‬ ‫واﺛﻘﻴﻦ‬ ‫داﻳﻤﺎ‬ ‫ﻫﻴﺨﻠﻴﻨﺎ‬ ‫ﺟﻞ‬ ‫إﻳﻜﻮ‬
‫ﻧﻌﻤﻠﻪ‬ ‫ﺣﺎﺑﻴﻦ‬ ‫اﻟﻠﻲ‬ ‫اﻟﺴﺘﺎﻳﻞ‬ ‫ﻛﺎن‬ ‫أﻳﺎ‬

10. direction
message

11. Master
Visual

12. Content
plans

13. Direction 1featuresand products
Sample posts
.‫ﻣﺤﺼﻠﺶ‬ ‫ﺛﺒﺎت‬ ‫ﺟﻞ‬ ‫إﻳﻜﻮ‬ .. ‫اﻟﻴﻮم‬ ‫ﻃﻮل‬ ‫ﻫﺘﻮﻗﻔﻪ‬ ‫واﺣﺪة‬ ‫ﻟﻤﺴﺔ‬ -1
‫#ﻫﻴﺮﻓﻊ_راﺳﻚ‬
.‫دﻣﺎﻏﻬﻢ‬ ‫ﻓﺎﻫﻢ‬ ‫ﺟﻞ‬ ‫إﻳﻜﻮ‬ .. ‫ﻋﻠﻴﻬﺎ‬ ‫ﺑﻴﺘﺒﺺ‬ ‫ﺣﺎﺟﺔ‬ ‫أول‬ ‫ﻫﻮ‬ ‫ﻋﺸﺎن‬ -2
‫#ﻫﻴﺮﻓﻊ_راﺳﻚ‬

14. Direction 1featuresand products
‫ﻃﻮل‬ ‫ﻫﺘﻮﻗﻔﻪ‬ ‫واﺣﺪة‬ ‫ﻟﻤﺴﺔ‬ - ١
.‫ﻣﺤﺼﻠﺶ‬ ‫ﺛﺒﺎت‬ ‫ﺟﻞ‬ ‫إﻳﻜﻮ‬ .. ‫اﻟﻴﻮم‬
‫#ﻫﻴﺮﻓﻊ_راﺳﻚ‬

15. Sample posts
. ‫ﻋﻠﻴﻚ‬ ‫ﺻﻌﺒﺔ‬ ‫وﻻ‬ ‫1-ﻗﺪﻫﺎ‬
‫#ﻫﻴﺮﻓﻊ_راﺳﻚ‬
"Tov"
‫ﻋﻠﻴﻚ‬ ‫ﺻﻌﺒﺔ‬ ‫وﻻ‬ ‫ﻗﺪﻫﺎ‬
Direction 2interactive posts

16. Direction 2interactive posts
Sample posts
. ‫ﻋﻠﻴﻚ‬ ‫ﺻﻌﺒﺔ‬ ‫وﻻ‬ ‫ﻗﺪﻫﺎ‬ --1
‫#ﻫﻴﺮﻓﻊ_راﺳﻚ‬
"Tov"
‫ﻋﻠﻴﻚ‬ ‫ﺻﻌﺒﺔ‬ ‫وﻻ‬ ‫ﻗﺪﻫﺎ‬

17. option
two

18. Build
up ‫ﻛﻞ‬ ‫ﻣﺶ‬ ‫اﻟﺸﻜﻞ‬ ‫وان‬ ‫اﻟﻤﻀﻤﻮن‬ ‫اﻟﻤﻬﻢ‬ ‫ﻣﻬﻢ‬ ‫ﻣﺶ‬ ‫اﻟﺸﻜﻞ‬ ‫إن‬ ‫ﺑﻴﺘﻘﺎل‬ ‫داﻳﻤﺎ‬ ‫ﻛﺎن‬ ‫زﻣﺎن‬
‫ﺑﻘﻰ‬ ‫أﺷﻜﺎﻟﻬﺎ‬ ‫وﺗﻌﺪد‬ ‫ﻟﻠﻤﻮﺿﺔ‬ ‫اﻟﺴﺮﻳﻊ‬ ‫اﻟﺘﻄﻮر‬ ‫ﻣﻊ‬ ‫دﻟﻮﻗﺘﻲ‬ .. ‫زﻣﺎن‬ ‫ﻛﺎن‬ ‫ده‬ ‫ﻟﻜﻦ‬ ‫ﺣﺎﺟﺔ‬
‫ﺳﻮاء‬ ‫ﺷﺨﺼﻴﺘﻪ‬ ‫ﺑﻴﻌﻜﺲ‬ ‫اﻟﻠﻲ‬ ‫اﻟﺸﻜﻞ‬ ‫ﺑﻴﺨﺘﺎر‬ ‫ﺑﻘﻰ‬ ‫واﺣﺪ‬ ‫وﻛﻞ‬ ‫اﻟﺤﺎﺟﺎت‬ ‫أﻫﻢ‬ ‫ﻣﻦ‬ ‫اﻟﺸﻜﻞ‬
‫ﻓﻲ‬ ‫ﺣﺎﺟﺔ‬ ‫ﻓﺄﻫﻢ‬ ‫ﻣﻬﻢ‬ ‫ﺑﻘﻰ‬ ‫اﻟﺸﻜﻞ‬ ‫وﻋﺸﺎن‬ ‫ﺷﻌﺮه‬ ‫ﺗﺴﺮﻳﺤﺔ‬ ‫ﻓﻲ‬ ‫أو‬ ‫ﻟﺒﺴﻪ‬ ‫ﺳﺘﺎﻳﻞ‬ ‫ﻓﻲ‬
‫ﻟﻠﺸﻜﻞ‬ ‫اﻟﻤﻨﺎﺳﺒﺔ‬ ‫اﻟﺸﻌﺮ‬ ‫ﺗﺴﺮﻳﺤﺔ‬ ‫ﻋﻠﻰ‬ ‫ﻫﻴﺤﺎﻓﻆ‬ ‫ﺟﻞ‬ ‫وأﻳﻜﻮ‬ ‫اﻟﺸﻌﺮ‬ ‫ﺗﺴﺮﻳﺤﺔ‬ ‫ﻫﻲ‬ ‫اﻟﺸﻜﻞ‬
‫ﺑﻴﻪ‬ ‫ﻳﺒﺎن‬ ‫ﺑﻴﺤﺐ‬ ‫واﺣﺪ‬ ‫ﻛﻞ‬ ‫اﻟﻠﻲ‬

19. direction
message

20. Master
Visual

21. Content
plans

22. Direction 1featuresand products
Sample posts
‫ﻣﻮﺟﻮدﻳﻦ‬ ‫اﻟﻠﻲ‬ ‫ﻛﻞ‬ ‫ﺑﻴﻦ‬ ‫ﻫﻴﻤﻴﺰك‬ ‫ﺷﻌﺮك‬ -1
‫#اﻟﺸﻜﻞ_ﺑﻘﻲ_ﻛﻞ_ﺣﺎﺟﺔ‬
Gif - ‫ﺗﺘﻐﻴﺮ‬ ‫ﻣﺎ‬ ‫ﻏﻴﺮ‬ ‫ﻣﻦ‬ ‫ﻏﻴﺮ‬ -2
‫#اﻟﺸﻜﻞ_ﺑﻘﻲ_ﻛﻞ_ﺣﺎﺟﺔ‬

23. Direction 1featuresand products
Gif - ‫ﺗﺘﻐﻴﺮ‬ ‫ﻣﺎ‬ ‫ﻏﻴﺮ‬ ‫ﻣﻦ‬ ‫ﻏﻴﺮ‬ - 1
‫#اﻟﺸﻜﻞ_ﺑﻘﻲ_ﻛﻞ_ﺣﺎﺟﺔ‬

24. Direction 2interactive posts
‫ﻣﺎ‬ ‫ﺑﻌﺪ‬ ‫ﺻﺎﺣﺒﻚ‬ ‫ﺻﻮرة‬ ‫اﺑﻌﺖ‬ - 2
‫وإﻋﻤﻠﻪ‬ ‫اﻟﺠﻴﺶ‬ ‫ﺣﻼﻗﺔ‬ ‫ﺣﻠﻖ‬
.‫ﻣﻨﺸﻦ‬
‫#ﺣﻔﻠﺔ_رﺟﺎﻟﺔ‬
‫#اﻟﺸﻜﻞ_ﺑﻘﻲ_ﻛﻞ_ﺣﺎﺟﺔ‬

25. - Tone of voice: friendly & youthful
- focused on being always linked to the theme of The main objective to
ensure that all campaigns are linked to the main umbrella message and
concept.
- Outside of the regular content calendar that’s set up by themes/days,
we will also celebrate relevant observances (national holidays, etc.) we
will also focus on using the right trends.
- In regards to content pillars, the focus will be as follows:
1-Engagement & call to action posts
2-Theme (Campaign) Content
3- occasions & trendy posts
Digital Strategy

26. Facebook :
§ Language: Arabic
§ Frequency : 6 Posts
§ Thursdays :posts related to new concept
§ Monday: interactive questions & Games to increase
product visibility
Content Plan

27. Content Plan
Instagram:
§ Language: Arabic
§ Frequency: 10 posts + 2 Stories
§ Thursdays :posts related to new concept
§ Monday: interactive questions & Games to increase
product visibility

28. Media Strategy
Our segment
Age: +16-50
Gender: mainly males & females
Location: Mainly (Cairo & mansoura,
port said,alexandria)
, ismalia, south of egypt
Demographics: students, teenagers
Interests: hair care-personal care

29. Segment Size
- Our segment on facebook is 1.7M in the location & Age & interests
mentioned above
- Our segment on instagram is 650K
- The segment above interact the best when the content has some variety,
entertainment posts & interactive questions & Viral videos are must

30. Strategy
- - We plan to hit the segment mentioned above in the first quarter of the
year at least 1 time using facebook ads “ page likes – engagement ads”
- - On instagram we will hit the segment mentioned above between 1-2 Times
in the first quarter of the year By posts & Stories
- - Eng. Rate expected between 3% to 5% on facebook,
1% to 3% on instagram

31. Media Plan

32. Community management
Response rate: 100%
Response time: 2 hours maximum
Moderation at:
On Weekdays 10 AM - 10 PM (twelve hours SLA)
On Weekends 10 AM - 10 PM (twelve hours SLA)