2. I’m Poyuan Chen from Taiwan. I think the purpose
of design is to solve problems in an innovative or
planned way. I specialize in planning and execution.
Possess extensive digital design skills. I always choose
planning and analyzing projects and look for new pos-
sibilities. Besides, I have experience in photography.
Be able to complete photography tasks independently
or create stock photos and materials. We are trying to
build a beautiful World.
Poyuan Chen
davidchcens5704@gmail.com
www.poyuan.studio
We are
Trying to
Build
A beautiful World.
Mas
ter
of
Art
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Poyuan
Chen
3. Academy of Art University
Graphic Design Major
Master of Art Degree - 2022
Southern Taiwan University of Science and Technology
Department of Multimedia and Entertainment Science Major
Bachelor Degree - 2018
Fu-Hsin Trade & Arts School
Advertisement Design Major
Graduated - 2014
PIKO INTERNET CO., LTD.
Graphic Designer 2021-
DAICOLO Co.,Ltd.
Photographer 2018 - 2019
C. LooK Photograph Studio
Assistant Photographer 2016-2018
EASYGO Project 12 - 20
12 - 20
12 - 20
12 - 20
12 - 20
Project 1
Project 2
Project 3
Project 4
Project 5
Exploratorium Project
Roji RWD Website Project
Searching Color. Chasing Light
Karl Blossfeldt Photography Book Design
Experience
Education
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Graphic
Deign
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Mas
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of
Art
4. Encouraging people to take public
transportation will improve traffic jams
UI and UX Design
2021
This project promotes the advantage of taking public transportation,
walking, and riding bikes. Therefore, encourage people to take public
transportation. Also, help them avoid unnecessary driving to help driv-
ers reduce time stuck in traffic jams.
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Short
Brief
5. Digital Media
The new app will be able to show the real-time
location of buses and subways and the estimated
waiting time, the distance to the destination, and the
ticket price. It will minimize the difference between
the estimated time and the actual arrival time at the
destination as much as possible.
The Kiosk is a multi-function processor system. It
integrated an information system, ticket purchase
system and route planning. It is fast and conve-
nient to buy the tickets, and even for all the Bay
Area Public Transportation System. The passengers
don’t have to collect ticket cards everywhere. It
can search and plan trips. Or find routes and oper-
ational information. Increase the convenience of
taking public transportation.
A clean and bright bus stop and waiting space
would greatly increase people’s willingness to take
public transportation. A large size screen shows
whole information such as the real-time location of
buses and subways and the estimated waiting time.
San Francisco has a sound Public transportation
system. But, more than 69.8% of people still
chose to drive to work. According to the SFMTA
report, average auto speed is one measure of
congestion. There has been a 25% drop in aver-
age vehicle speed in the past ten years. During
the San Francisco weekday rush hour, 30%of
streets face traffic jams. Drivers spend an
additional 25 % of their overall commute time
stuck in traffic jams. The Bay Area has a com-
plete public transportation system. They can
effectively transport people if people can make
more use of the mass transportation system.
Can avoid traffic jams. Reduce transportation
costs. I want to promote the advantage of tak-
ing public transportation, walking, and riding
bikes. Also, encourage people to avoid unneces-
sary driving in order to help drivers reduce time
stuck in traffic jams.
Smart bracelets are mainly used for assisting mobile
app. Make it easy to take public transportation. It
can show vehicle information and ticket Qr code. The
bracelet also has an ID card function, which can store
value and sensor payments. When needed, the owner
can use the SOS to seek assistance. Let owner get
timely help.
Product
Environment
Background
My target audience is those drivers who are driving
on congested roads during rush hours. Especially
single-person cars. And those workers, officers, and
students who commute short distances.
Target audience
Tired of driving and wasting your time stuck in traffic
jams? Use public transportation and bike share and
enjoy the ride.
Public transportation is safe and saves time.
Objective text
SMP
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Introduc
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7. The App is the BEST way.
The most important delivery item is APP. It can get the operation
timetable, plan the route and plan the route, and show the real-time
location of the bus. The passengers can also reserve a sharing bicycle in
the app. This app can be working together with the interactive bus stop
to make a reservation for the bus so that passengers will never miss
the bus.
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Application
8. How to improve transportation
The new app will be able to show the real-time locat-
ion of buses and subways and the estimated waiting
time, the distance to the destination, and the ticket
price. It will minimize the difference between the esti-
mated time and the actual arrival time at the destina-
tion as much as possible.
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Application
9. A Powerful Kiosk system
Improve the environment of the bus station. Make public ride infor-
mation no longer confusing. Without rebuilding the bus stop, replac-
ing one of the billboards with a large-size interactive screen to inform
the bus waiting time and destination in a concise and clear way. This
will greatly enhance the functionality of the station. In order to be
different from the app, I set the design direction to what happens
inside the station.
The kiosk system can buy every ticket and print tickets that are
ordered from an app or other way. It also provides passengers with a
variety of assistance.
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Environment
10. Products Support
Through physical products, taking public transportation into a simpler
thing. A multi-functional bracelet that can show the vehicle information
and ask for help when needed. The EASYGO card can travel unimpeded
in the public transportation system of the Bay Area. Folding can provide
useful information and safety reports to travelers who need it. These
products make it easier to take public transportation
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Produc
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s
12. Improve the visual system to promote sight-
seeing.
The Exploratorium is a famous museum in San Francisco; Using a visual
system to attract and increase the number of tourists was worth consid-
ering for this museum. Therefore, the first task was to formulate a new
vision system for the Exploratorium. Using vision to convey science and
entertainment simultaneously was the basis of this project. Then, create
abstract art with colorful dots and visual effects to promote Explorato-
rium’s museum of science and entertainment. From this concept, this
project developed a complete Visual Identity System.
Digital MediaDesign
Graphic Design
2019
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Exploratorium
Projec
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Short
Brief
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18. Roji RWD Website Design
Roji is an ice shop pursuing high quality. It produces high-quality ice
products hand-made. It’s different from a traditional ice shop, which is
not that sweet and enthusiastic. They are committed to creating a com-
fortable and slow-paced store. It needs an RWD website to promote
their products and expand visibility and create opportunities, Increasing
popularity means increasing revenue. First, analyze what would the web-
site needs and elements. Confirm brand concepts and ideas. Then, based
on those requirements and need to make plans.
Web Design
Brand strategic analysis
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19. Solution Presentation
Infer user needs through personas and suppose user
processes. Then, use Storyboard to confirm that the
website can operate normally in various situations
and reach the goal.
Propose solutions based on plans and specifications,
and draw a website draft to confirm whether the
visual hierarchy and concept meet the requirements.
Analyze what would the website needs and elements.
Confirm brand concepts and ideas. Based on those
requirements and need to make plans.
Make the final plan, and place all the high-resolution
pictures. This step will show the whole web page
details completely. This is the final submission project
and will be the same as the website.
Simulation
Analysis
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RWD
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Interdic
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Projec
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20. Self-introduction
路地ろじ means small lane in Japanese.
Turn out of the noisy street, we prospered from the quiet
lane, and prepare this purest happiness for you. The fresh
milk aroma is our own most exclusive delicacy. Not only the
rich and dense taste, but also we pursue the high quality
of ingredients and the hand-made. You will taste and feel
all these through the tip of your tongue. The sugar eyes
symbolize the tumbler blessings and pray for every guest's
safety and happiness. 氷の mascot shoulder the heavy
responsibility of the happy prayer messenger of our team.
For every persistence, we present to you and touch your
heart. What was the last time you smiled from your seat?
Come to take away your happiness and coziness.
Roji is an ice shop pursuing high quality. It produces
high-quality ice products by hand-made. It's different
from a traditional ice shop, which is not that sweet
and enthusiastic. They are committed to creating a
comfortable and slow-paced store so the customers
can enjoy their products and beautify life. Although
it is from Taiwan, it uses Japanese Zen life aesthetics
and uses the idea of slow life to eliminate customer
anxiety and achieve the concept of happiness.
Roji | Facebook | Instagram
Online store
Roji Store
Tel: +886 04 2302-0075
Email: service@roji.com.tw
The goal and main idea
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Interdic
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Store
21. Target audience
Our pricing strategy is not cheap in the Taiwanese
market, and we are exquisite desserts. We are not
based on volume to make the price. Compared to
world-famous brands. We are dedicated to exqui-
site desserts. The age group is positioned for young
people too, and not to make the sweet and greasy
products for the children.
Age group
Young people Child
Teens
Elderly
Middle-aged
We always welcome all clients to enjoy our prod-
ucts, and our target audience is differentiated by
age. We cannot distinguish target audience groups
by profession.
Listed in order of importance:
1. Sell our products from Online or in physical stores
2. Introduce our products
3. Get feedback for any products that sell from us.
4. Subscribe to our blog RSS feed
5. Subscribe to our newsletter
6. Follow us on social media, for example, Facebook,
Instagram
7. Reduce on-site workload, for example, arranging
seats and ordering meals.
This list is in with our primary website objectives:
1. Expand visibility and create opportunities
2. Increasing popularity means increasing revenue
3. Expand Online business
4. Global expansion of our store
The largest market segment is between college stu-
dents and young people under 40. Because of the
Pricing Strategy, office workers with basic income
are the main target.
We are not a traditional ice shop that has a super-
sweet flavor. We use low-sugar ingredients to
give the ingredients full play to the deliciousness.
Children like sweet and greasy ice products. This is
not what we want to make, so children are not our
main customer group.
Teens between high school and college are the sec-
ond target market group. They usually have no fixed
income. Although the price can be affordable, the
spending is less than for young people.
The elderly are sensitive to cold things, so we
think the elderly have the lowest proportion in the
market. Or they might go to our store with their
grandson. We always welcome all clients to enjoy
our products.
Middle-aged clients only have low acceptance of ice
and sweet products, but our products have been
adjusted to lower sweet and never added excessive
sugar. We will maintain a refreshing flavor so the
middle-aged clients might accept it.
Activities and objectives
Website activities and objectives
Features
What do they will have
Animation on the First page
The website introduces us, including everything we
are selling, history, photo, and everything about us.
Product reviews
Clint can find all the stores and their information,
including phone numbers and times.
Reservation for the table, check the time, how many
people even pre-order.
Online shops are selling your product to pay for
Transfer, PayPal, or Credit. Also, it can be ordered by
uBer eat, Panda, and other platforms.
The Online store provides return applications and
order inquiries.
Website keyword search
Blog and RSS
The blog will update and showcase the Information
update, Promotion, Important news, and New prod-
uct news.
Browse photos and videos, or the client submits their
pictures. After the check, we will post them.
The website provides form downloads and provides
Franchise and vacancy applications.
Newsletter subscription and contact information.
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Projec
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Set
ting
22. Storyboard
Situation
Victor doesn’t want to get out of home, but he wants
some dessert. So he opens the computer and searches
for something interesting.
Ethan and his girlfriend are looking for a place with
a graceful atmosphere and handmade food to enjoy
their date. He is searching for a shop by phone.
Victor and his coworkers want to order a tasty ice des-
sert in the big summer. However, he prefers the popu-
lar stores on social media, so he searches on her phone.
Ethan usually drinks or eats dessert with friends after
work. Now, he is looking for a place to meet up with
his friends on his mobile device.
This couple doesn’t want to stay at home on the
weekend, so Jazmin uses her phone to search for a
dessert store, and Johnson is driving.
Jazmin found a famous store on social media, and
they decided to visit that store. From those app links
to the website of the version. Jazmin clicks on the
store menu, watching and thinking about the product
they want.
They are satisfied with that store, so they drive there
and try to get there as soon as possible.
Ethan usually drinks or eats dessert with friends after
class. Now, he is looking for a dessert at a local place,
where they will meet up with his friends.
Ethan is looking for a store on Yelp or Google Maps.
Finally, he finds a nice ice store, and he tries to go to
their website to see the details of that store.
They’ll check the menu.
He is satisfied with that store, so he makes a reserva-
tion for a seat and adds this store to his schedule.
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23. Page Design
The webpage is globally functional even though it is just a local store-
front, but We should think about that for all situations. So consider any
possibility and make the best web design possible.
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Desk
top
26. Searching Color. Chasing Light
Exhibition Planning Project
This exhibition reveals Yong Long’s whole art life since 1984, including
ink paintings from 1984 to 1993 and eastern gouache creations after
1993. It’s a physical exhibition because the color of the mineral pig-
ment is hard to be interpreted by the digital—the digital exhibit set
for assisted and promoted this exhibit. The App supports an audio
guide and follows the Exhibition Guide to experience the author’s
ideas and creations at different stages.
SEARCHING COLOR
CHASING LIGHT
Environmental Design
Graphic Design
2021
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Brief
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Chasing
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27. Exhibition Guide
The exhibition Guide will guide visitors, follow the
way and start with ink wash painting and appreciate
Yonglong’s changes in the form of his paintings, from
plain ink wash painting to the ever-changing colors of
eastern gouaches.
This exhibition showcases the review and arrange-
ment of Mr. Gao’s creative work since 1984, including
ink paintings from 1984 to 1993, as well as eastern
gouache creations after 1993 A series of ink and
eastern gouache creations, presenting his complete
creations and course.
The series of posters will be posted outside and other
place, and for promote the exhibition. It will arouse
interest in the details of the work. If they want to see
the whole artwork, they have to focus to this exhibi-
tion and even actually go to visit it. In order to achieve
the purpose of regulation and publicity.
Yong Long Gao b. 1962
He was born in Taichung in 1962. He’s a pro-
fessor in the Department of Fine Arts and
teaching at the National Taichung University
of Education. He was originally in the field of
Ink wash painting. He becomes fascinated by
the Eastern Gouache in 1993. In order to study
Eastern Gouache, he started research in min-
eral pigment, and also study the ancient heavy-
color murals. He believes that artistic creation
is a journey of searching for suitable perfor-
mance media, searching for creative themes,
and searching for personal style.
Poster Series
About The Artist
About The Exhibit
The app will show the creation concept and meaning
of the artwork in detail. It also tells how to create
and the unique of the detail. Audio guides of various
works can be scan by QR code. It can also uses QR to
show and recognition tickets.
Application
The target audience focuses on creators and students
for art, and from the young and emerging creators to
the art masters. They visited and identify the delicate
changes of Eastern Gouache
from the author’s work.
This exhibition reveals Yong Long’s whole art life so
far, and it’s a physical exhibition because the color of
the mineral pigment is hard to be interpreted by the
digital. The digital exhibit is set for assisted and pro-
moted this exhibit. If people want to see the amazing
color and the changing between light and shadow,
they have to visit this exhibit.
Most of the artworks are large-scale paintings that
are over 2 feet, and some giant paintings even up
to 3 feet. Only personal participation feels the real
emotion of large-scale paintings. This exhibition is a
physical exhibition. The App supports an audio guide
and follows the Exhibition Guide to experience the
author’s ideas and creations at different stages.
Target audience
Positioning Statement
A short description of the project
Yong Long Gao
Taichung City Seaport Art Center
43648 No. 21, Zhongzhen Road, Qingshui District, Taic-
hung City. Taiwan
2021-Set-18 to 2021-Nov-07
Location of exhibit: Exhibit A
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Chasing
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Interdic
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28. PMS 121C
R246 G215 B108
C5 M20 Y71 K0
F6D76C
PMS 7686C
R39 G76 B133
C93 M74 Y22 K0
2A4F8C
PMS Cool Gray 7 C
R151 G152 B153
C47 M38 Y35 K0
(C0 M0 Y0 K52)
98989A
The material design is used in
the environmental deliverable,
the texture of the wall.
Secondary graphic elements. Used
for exhibition floor design.
This is the main graphic element.
I’ll use them in the negative space
for balance the layout.
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Visual
Sys
tem
30. TAICHUNG CITY SEAPORT ART CENTER EXHIBIT A
2021/September/18 to 2021/November/07
SEARCHING COLOR
CHASING LIGHT
Yong Long Gao b. 1962
He was born in Taichung in 1962. He’s a professor in the Department of
Fine Arts and teaching at the National Taichung University of Education.
He was originally in the field of Ink wash painting. He becomes fascinated
by the Eastern Gouache in 1993. In order to study Eastern Gouache, he
started research in mineral pigment, and also study the ancient heavy-
color murals. He believes that artistic creation is a journey of searching for
suitable performance media, searching for creative themes, and searching
for personal style.
The exhibition is titled “Searching Color. Chasing Light.” It means his trans-
formation from a world of black and white ink to colorful eastern gouache
creation. “Chasing Light” is his personal creative journey. For Gao, traveling
is an important way to expand your horizons. Traveling is not just about
scenery. In addition, the scenery has a soul. Through a profound and difficult
journey, he can constantly watch the changes of light and shadow of nature.
This is the sustenance of his creative spirit and soul and presented by his
works. It is the combination of creation and travel from his heart.
This exhibition showcases the review and arrangement of Mr. Gao’s creative
work since 1984, including ink paintings from 1984 to 1993, as well as eastern
gouache creations after 1993 A series of ink and eastern gouache creations,
presenting his complete creations and course.
About The Artist:
About The Exhibit:
Hard Cover
Book
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34. Karl Blossfeldt Photography Book Design
This exhibition reveals Yong Long’s whole art life since 1984, including
ink paintings from 1984 to 1993 and eastern gouache creations after
1993. It’s a physical exhibition because the color of the mineral pigment
is hard to be interpreted by the digital—the digital exhibit set for assisted
and promoted this exhibit. The App supports an audio guide and follows
the Exhibition Guide to experience the author’s ideas and creations at
different stages.
Graphic Design
2020
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Karl
Bloss
feldt
Photography
Book
Design
Short
Brief
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