Hospitality management

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Hospitality management

  1. 1. Welcome <br />
  2. 2.
  3. 3. Topic <br />Hospitality Management <br />
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8. Features<br />
  9. 9.
  10. 10.
  11. 11.
  12. 12. The Guide Tours Ltd<br />
  13. 13. The first and only international standard multiplex cinema theatre <br />The Cineplex hosts arrays of modern features<br />Digital Cinema Sound <br />Dolby Digital <br />DTS Sound system<br />State of the Art Projection <br />automation, and comfortable seating arrangement <br />
  14. 14. Fantasy Kingdom brings a little bit of Disneyland to Bangladesh<br />the most spectacular amusement parks in the country <br />Its feature include,<br />The Santa Maria Viking Ship<br />Giant Plume Ride, <br />bumper cars, <br />Ferris Wheel,<br />giant dinosaur park<br />the Rollercoaster <br />
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  17. 17. Management System<br />
  18. 18.
  19. 19. Marketing function <br />
  20. 20. Strategic positioning <br />
  21. 21. <ul><li>Interior design layout
  22. 22. The recommendations
  23. 23. Publicity
  24. 24. Advertising
  25. 25. The physical presence of the place
  26. 26. Brochures
  27. 27. The attitudes and experience of the staff
  28. 28. The prices and value offered
  29. 29. The ambience
  30. 30. The name, slogan, symbol and logo</li></li></ul><li>The steps in strategic positioning are as follows…….<br />
  31. 31.
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  33. 33. Price helps to determine customer mix.<br />The rack rate is the regular published room rate<br />Rack rate is based on a formula;<br />Operating costs + capital recovery + profit /forecasted number of rooms = PRICE.<br />
  34. 34. Some of the pricing strategies are…..<br />

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