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Nominalia and Simply @ Congreso web

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nominalia and simply

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Nominalia and Simply @ Congreso web

  1. 1. Del dominio al click – Keep it simple<br />Madrid, 2-3-4 Octubre 2009<br />
  2. 2. Agenda<br />Nominalia y el Grupo Dada<br />Objetivosy Valores<br />Problemática para Webmasters<br />Soluciones para Webmasters<br />Simply<br />Preguntas y Respuestas<br />
  3. 3. Nominalia<br />Empresa fundada en el año 1997 <br />Primera empresa española acreditada por ICANN (Internet Corporation for Assigned Names and Numbers): organización internacional responsable para la definición, administración y coordinación de los nombres de dominios en Internet<br />Miembro fundador de CORE (Consejo de Registradores de Internet)<br />Registrador acreditado de la mayoría de extensiones<br />Registro de todas las extensiones del mundo (256.)…<br />Su Identidad en Internet<br />
  4. 4. Nominalia hoy<br />En el 2006, Nominalia integra el grupo internacional Dada<br />Ampliación de la gama de productos y servicios<br />Hosting compartido<br />Servidores privados y dedicados<br />Marketing online<br />Acompar el usuario en todas las etapas de su presencia en Internet<br />Del dominio al clic, Keep it Simple<br />
  5. 5. Grupo Dada<br /><ul><li>Multinacional de origen italiano – cotiza en la bolsa de Milan</li></li></ul><li>Dada Pro<br />1.400.000 dominios<br />800.000 cuentas de correo<br />500.000 sitios web alojados<br />4.000 servidores dedicados<br />450.000 clientes<br />6 Datacenters<br />Dedicado<br />Hosting<br />Correo<br />
  6. 6. Problemática para webmasters<br />Necesidades diferentes para cada proyecto / cliente<br />Lenguajes de programación / entorno / tecnología<br />Areas de negocio<br />Tipo de aplicación o proyecto a desarrollar (web, intranet/extranet, CRM, CP)<br />Multitud de area<br />General: comercial, analysis de necesidad, coordinación equipo<br />Específico: Navegabilidad, usabilidad, accesibilidad, diseño, maquetación, programación, alojamiento, marketing online…<br />Problemas del desarrollo propio (dll , intranet, CP)<br />Creación de entornos de desarrollo / test / producción<br />Alojamiento aplicación<br />Concentración en actividades que generan<br />Valor añadido para el cliente<br />
  7. 7. Soluciones Nominalia para webmasters<br />Dominios<br />Registro de varias extensiones para protección y promoción de marca<br />Posicionamiento en buscadores y publicidad online<br />Extensiones originales para microsites (.me; .it, .dj…)<br />Hosting<br />Aplicaciones preinstaladas (Joomla, Wordpress…)<br />Software as a Service (SaaS):<br />Comercio electrónico<br />Programas de administración de contenidos<br />Soluciones a la Carta (multidominio, correo, BBDD, espacio web, add-on)<br />Alojamiento virtual<br />Prestaciones<br />Flexibilidad (periodo de contratación, disponibilidad inmediata)<br />Precio<br />
  8. 8. Soluciones Nominalia para webmasters<br />Servidores dedicados<br />Genéricos / Gestionados<br />Disponibilidad – fiabilidad - Servicio<br />Precio<br />Programa de distribución<br />Soluciones de Marketing Online<br />Posicionamiento en buscadores<br />Publicidad online / alternativa a Google AdWords<br />Simply<br />
  9. 9.
  10. 10. Cómo sacarle el mayor partido a su presencia en la Red.<br />¡Obtenga ingresos con su sitio web y promuévalo con Simply!<br />Gabriele Sposato Simply Marketing Manager<br />Congreso de Webmasters (Madrid) – 4 Octubre 2009<br />
  11. 11. PROPERTY OF DADA<br />Agenda<br />What is Simply?<br />Simply as a business solution forPublishers & Advertisers<br />Simply product line<br />
  12. 12. What is Simply?<br />
  13. 13. What is Simply?<br />PROPERTY OF DADA<br />Simply is…<br />A Third Generation Online Ad Network<br />Inside<br />Proprietary Technology<br />all core platform & algorithms developed in Simply<br />Use of Multiple Targeting Technologies<br />focusing on users rather than content<br />Automatic Performance Optimisation<br />provided through constantly evolving algorithms <br />
  14. 14. What is Simply?<br />Inside<br />Outside<br />Easy & Intuitive user-experienceIt should take only few steps to create, modify and inquiry<br />Comprehensive online adv solutionAllowing to come to Simply for all online adv needs<br />Transparent & service oriented offerResponding to needs of the market<br />PROPERTY OF DADA<br />Simply is…<br />A Third Generation Online Ad Network<br />
  15. 15. What is Simply?<br />Simply Advertising Platform<br />Interfaces<br />Engine<br />Ad network<br />…..<br />
  16. 16. What is Simply?<br />Simply Core Technology<br />Proprietary Ad Server: it manages the campaigns planning, the budget allocation and the distribution of the campaigns across the network. The adsever can be connected to large publishers adserver to have a unique reporting environment<br />Performance management: Optimization of the campaigns performances<br />Search algorithm: a proprietary search technology allows the contextual and behavioural targeting delivery of the campaigns impressions<br />Suppliers connection:Automatically connected to the largest advertising networks<br />Engine<br />
  17. 17. Simply as a business solution for Publishers & Advertisers<br />
  18. 18. Simply as a business solution<br />PROPERTY OF DADA<br />Simply has…<br />Two Primary Divisions of Services<br />PUBLISHER<br />solutions<br />
  19. 19. Simply as a business solution<br />PROPERTY OF DADA<br /> Allows the Provisioning of Adverts to users website <br />Providing textual & image based banner advertisements<br /> Earn Revenue from site<br />Works in CPM, CPC and CPA <br />Targeting Technology<br />Providing a proprietary targeting algorithms based on a combination of…<br /><ul><li>Contextual Targeting
  20. 20. Behavioral Targeting
  21. 21. Yield Management</li></li></ul><li>Simply as a business solution<br />PROPERTY OF DADA<br />What is behind the technology<br /> Publishers<br />Single Tag Implementation<br />Re-direct Technology<br />Automatic Site Categorization<br />Auto-profiling of users in behavioral categories<br />Auto-Integration & optimization of different ad networks<br />
  22. 22. Simply as a business solution<br />PROPERTY OF DADA<br />Simply has…<br />Two Primary Divisions of Services<br />ADVERTISER<br />solutions<br />PUBLISHER<br />solutions<br />
  23. 23. Simply as a business solution<br />PROPERTY OF DADA<br />simplyADVERTISER<br />Allows the Creation & Distribution of Adverts through<br />Online Advertising Campaigns<br />High performance advertising thanks to targeting technology<br />Ease the complications of all activities from creation to optimisation.<br />
  24. 24. Simply as a business solution<br />Simply the business solution<br /> Publishers<br /> Advertisers<br />Easy to use interface to create campaigns<br />Banner and multi-text creators<br />Automatic campaign budget distribution<br />CPC Suggestion functionality<br />Traffic estimator<br />Dynamic Targeting Mix<br />CPA functionality and reporting<br />…and works!<br />PROPERTY OF DADA<br />
  25. 25. Simply product line<br />
  26. 26. Simply product line<br />PROPERTY OF DADA<br />simplyADVERTISER<br />
  27. 27. Simply product line<br />PROPERTY OF DADA<br />simplyADVERTISER<br />Access to…<br />Premium Network<br />Specially Selected Publishers<br />High Volumes of Impressions<br />Quality Content<br />Excellent Performance<br />
  28. 28. Simply product line<br />PROPERTY OF DADA<br />simplyADVERTISER<br />Access to…<br />Maximum Visibility<br />Broad Distribution<br />All Simply Network Publishers<br />Full Targeting optimization<br />
  29. 29. Simply product line<br />PROPERTY OF DADA<br />simplyADVERTISER<br />Access to…<br />Google<br />Extensive Geo Targeting<br />Local, Regional, International<br />Highest Distribution Rate<br />Effectiveness<br />
  30. 30. Simply product line<br />PROPERTY OF DADA<br />Simply SALES AGENCY<br />The Simply Sales Agency offers digital crossmedia, direct, display and<br />performance planning services.<br />A dedicated accounting service offers customers and media buyers planning<br />for performance campaigns on all major digital channels in the world and<br />integrated targeting projects thanks to proprietary databases and insider <br />connections with international networks.<br />
  31. 31. Simply product line<br />PROPERTY OF DADA<br />INVESTORS<br />
  32. 32. Simply product line<br />PROPERTY OF DADA<br />INVESTORS<br />
  33. 33. Simply.com<br />PROPERTY OF DADA<br />Why should you entrust Simply.com with your impressions?<br />Maximum and optimised returns for your website traffic<br />Advanced technology for managing the campaigns<br />Detailed and customised reports<br />Precise and reliable payments<br />Guaranteed assistance and editorial control of published adverts<br />Have you got more than 1.000.000 page view/month?<br />Contact salesagency@simply.com, we are looking for Spanish Premium Publisher<br />JOIN SIMPLY.COM!<br />
  34. 34. Advertising that simply works<br />www.simply.com<br />
  35. 35. www.nominalia.com<br />www.simply.com<br />Servicio Comercial: 902 501 444<br />
  36. 36. Thanks<br />36<br />

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