Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Clone your favorite client bni 061411

1,491 views

Published on

Presentation describing how Advena Artemis can help you clone your favorite client

Published in: Business
  • Be the first to comment

  • Be the first to like this

Clone your favorite client bni 061411

  1. 1. Presentation to: Greenway BNIClone Your Favorite Client Presented by: Misty Khan Advena Artemis LLC Tuesday, June 14, 2011
  2. 2. Presentation Outline• Portrait of a Favorite Client• Elements of a Successful Sales & Marketing Organization• Road Map to Success• Advena Artemis Favorite Client
  3. 3. Portrait of a Favorite Client• Profitable – Serviced with normal processes – Good margin – Low Maintenance• Low Cost of Sale• Value Your Products and/or Services• Pay on time• Refer Your Products and/or Services
  4. 4. Imagine…• What if you could clone your favorite client? – 4 more – 9 more – 49 more – 99 more• What would that mean for your business?
  5. 5. A Successful Sales & Marketing Organization• SMART Goals, Core Values, Mission aligned & ubiquitous• Geared to bring in more favorite clients – Favorite client is well defined• Brand reflects core values, mission, goals & attracts favorite clients – Marketing focused on target industries
  6. 6. A Successful Sales & Marketing Organization• Business development processes in place to attract, secure and retain favorite clients – Collect, distribute & track leads – Monitor Proactive KPIs• Business Development team is cohesive and goals are adopted by entire organization.
  7. 7. Advena ArtemisRoad Map to Success Delphi Assessment & Plan Sales & Target Marketing Market VP Assessment Retainer (TMA) Services CRM/CMS Customer Evaluation, Perception Selection, Analysis Implementation (CPA) KPI Development
  8. 8. Advena Artemis Favorite Client• Entrepreneurial origins• In Growth Mode or in Pain – revenue, new market, new product• Transitioning from small to mid sized company – approx. $10 – $200 MM Sales• Manufacturing, distribution, energy, petrochemical, high tech
  9. 9. You might be a great Artemis prospect if…#5 You are always complaining about your sales team#4 You have set goals to increase revenue, expand territory or introduce a new product#3 You have no defined sales process – only KPI is revenue#2 You think a new CRM is the answer to all your sales problem#1 You would like to clone your favorite client
  10. 10. Questions Advena Artemis LLCinfo@advenaartemis.com 713.267.7555

×