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Clone your favorite client bni 061411


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Presentation describing how Advena Artemis can help you clone your favorite client

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Clone your favorite client bni 061411

  1. 1. Presentation to: Greenway BNIClone Your Favorite Client Presented by: Misty Khan Advena Artemis LLC Tuesday, June 14, 2011
  2. 2. Presentation Outline• Portrait of a Favorite Client• Elements of a Successful Sales & Marketing Organization• Road Map to Success• Advena Artemis Favorite Client
  3. 3. Portrait of a Favorite Client• Profitable – Serviced with normal processes – Good margin – Low Maintenance• Low Cost of Sale• Value Your Products and/or Services• Pay on time• Refer Your Products and/or Services
  4. 4. Imagine…• What if you could clone your favorite client? – 4 more – 9 more – 49 more – 99 more• What would that mean for your business?
  5. 5. A Successful Sales & Marketing Organization• SMART Goals, Core Values, Mission aligned & ubiquitous• Geared to bring in more favorite clients – Favorite client is well defined• Brand reflects core values, mission, goals & attracts favorite clients – Marketing focused on target industries
  6. 6. A Successful Sales & Marketing Organization• Business development processes in place to attract, secure and retain favorite clients – Collect, distribute & track leads – Monitor Proactive KPIs• Business Development team is cohesive and goals are adopted by entire organization.
  7. 7. Advena ArtemisRoad Map to Success Delphi Assessment & Plan Sales & Target Marketing Market VP Assessment Retainer (TMA) Services CRM/CMS Customer Evaluation, Perception Selection, Analysis Implementation (CPA) KPI Development
  8. 8. Advena Artemis Favorite Client• Entrepreneurial origins• In Growth Mode or in Pain – revenue, new market, new product• Transitioning from small to mid sized company – approx. $10 – $200 MM Sales• Manufacturing, distribution, energy, petrochemical, high tech
  9. 9. You might be a great Artemis prospect if…#5 You are always complaining about your sales team#4 You have set goals to increase revenue, expand territory or introduce a new product#3 You have no defined sales process – only KPI is revenue#2 You think a new CRM is the answer to all your sales problem#1 You would like to clone your favorite client
  10. 10. Questions Advena Artemis 713.267.7555