ASVA_Product Research

1. PRODUCT RESEARCH
Meme Ramos
February 2022

2. Wooden Box with Hinged Lid
Target Market:
• Adults
• Teens
• Kids
Uses:
• Storage for small items or keepsakes like photos,
cards, jewelries and other personal effects
Research Results:
Product Introduction
Metrics Client
Requirement
PR Results
Search Volume >= 2000 9,914
Avg Monthly Revenue >= $7000 $8,148
Avg Monthly Sales >= 300 units 265 units
Avg Price > $25 $31.93
Avg No. of Reviews <= 300 253
Profit Margin >30% 53.01%

3. Product Research Method:
Manual – Inspired by Etsy.com under “Gift Ideas”
1. Search product on amazon.com using potential main keywords
2. Find the keyword phrases that
will yield the best results that meet the
target client criteria –
“wooden keepsake box”
“wooden storage box”
“wooden box with hinged lid”
“wood box”
Product Research

4. Product Research
3. Search the Keyword phrases in Amazon and run Run Helium 10 ChromeExtension - Xray
Exclude SPONSORED ASINs and Sort Revenue column from highest to lowest.
Get the top 5 ASINs and run them on Cerebro

5. 4. In Cerebro we apply the necessary filters to narrow down to the relevant keywords. Match Type should
include only “ORGANIC” and not including SPONSORED ASINs. Add Phrases Containing “wood” or “wooden” in
your filters to be specific with the material
Product Research

6. Identified top 3 keyword phrases
Product Research
Run Helium10 Xray and remove ASINs showing products in groups/bundles and items not related but
appeared in the listing. This to get the right averages, to determine if your product still meets the
criteria.
RESULTS:
Average Price Average Sales Average Revenue Average Review
$31.93 265 $8148.52 253

7. Product Research
Eligibility Checks
Patents/Trademark (www.uspto.gov) NO
HAZMAT NO
Gated Category NO
Breakable NO
Electronic NO
Market Trends (trends.google.com) YES

8. Product Specifications

9. Supplier Cost

10. Profitability Calculator

11. Buyers’ Reviews

12. Recommendations
 Supplier Selection: Pick suppliers that can assure delivery of
good quality products
 Quality Assurance: Agree with supplier to have a QA process in
place to ensure products delivered are of good quality –
workmanship and materials-wise
 For customer goodwill, have a longer warranty period for
returns/replacement

13. Criteria Product Research
Result
Client
Requirement
Search Vol 9,914 >= 2000
Avg Monthly Revenue $8,148.52 >= $7,000
Avg Monthly Sales 265 units >= 300
Avg Price US$31.93 >= $25
Avg Review 253 <= 500
Profit Margin 53.01% >30%
Recap of results

14. Thank you