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How to Kick Ass on Amazon
Step One: Rank in Search So people can find your products
Add relevant keywords <ul><li>&quot;Well-chosen search terms increase a product's visibility and sales. The number of view...
Where do they go?    Title    Standard Product ID (UPC, EAN, GTIN)    Brand/Designer    Manufacturer/Manufacturer Part...
Product Titles – perfect for keywords <ul><li>Good: relevant keyword “guitar strap” in title </li></ul><ul><li>Bad: missin...
<ul><li>Remember: Each individual word in the Product Name is searchable on its own.  </li></ul><ul><li>So,  Blue Queen-Si...
More Tips on Product Titles <ul><li>Here are some recommended details for Product Name, with examples: </li></ul><ul><li>B...
Sell More Product <ul><li>Factors in rankings: </li></ul><ul><li>Price – lower the better </li></ul><ul><li>Availability –...
Step Two: Improve Product Details So people will buy your products
Create Compelling Bullets <ul><li>Maintain a consistent order. If your first bullet point is country of origin, keep that ...
Create Compelling Bullets, cont. <ul><li>Vacuum 1 </li></ul>Vacuum 2 Consistent bullets example:
Create Compelling Bullets, cont. <ul><li>Write with sentence fragments and do not include ending punctuation. </li></ul><u...
Step Three: Cross Selling So you can sell more products
Accessory Relationships <ul><li>Does your product have accessories that are sold separately?  </li></ul><ul><li>Designate ...
Accessory Relationships, cont. Example:
So You'd Like to… Guides <ul><li>Create or add to one around your product’s intended purpose. </li></ul><ul><li>To find ou...
So You'd Like to… Guides, cont. <ul><li>Instructions for creating guides:  http:// www.amazon.com/gp/help/customer/display...
Listmania <ul><li>Same thing as with So You’d Like to guides.  </li></ul><ul><li>Find it on a page, search for existing li...
Offer Promotions <ul><li>Run promotions, such as buy one get one or buy one get free accessory </li></ul><ul><li>How to cr...
Upload a seller logo <ul><li>Logo images must be 120 pixels wide x 30 pixels tall, and in .jpg or .gif format. </li></ul><...
Go Forth and Prosper on Amazon! <ul><li>Learn more: </li></ul><ul><li>http://cathyreisenwitz.com/about/ </li></ul><ul><li>...
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How to Kick A$$ on Amazon.com

Selling on Amazon.com or considering getting started? This guide shows you how to create kick-a$$ listings that sell. In three steps, you'll have the tools you need to rank in Amazon search, create product listings that sell and cross-sell your products.

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How to Kick A$$ on Amazon.com

  1. 1. How to Kick Ass on Amazon
  2. 2. Step One: Rank in Search So people can find your products
  3. 3. Add relevant keywords <ul><li>&quot;Well-chosen search terms increase a product's visibility and sales. The number of views for a product detail page can increase significantly by adding just one additional search term - if it's a relevant and compelling term.&quot; </li></ul>
  4. 4. Where do they go?  Title  Standard Product ID (UPC, EAN, GTIN)  Brand/Designer  Manufacturer/Manufacturer Part Number  SearchTerms (Up to 250 characters) Product Feed  (XML)  and Amazon Seller Desktop  Standard Product ID (UPC, EAN, GTIN)  Product Name/Title  Brand/Designer  Manufacturer/Manufacturer Part Number (mfr-part-number)  SearchTerms1 - SearchTerms5 Text File Template   Product Name  Brand/Designer/Manufacturer  Search Terms  Event Keywords Note: The contents of the product description and featured bullets are not indexed in search. Add a Product Elements Used as Keywords Inventory Management Feature
  5. 5. Product Titles – perfect for keywords <ul><li>Good: relevant keyword “guitar strap” in title </li></ul><ul><li>Bad: missing other relevant keywords: “x-inch” “black” “adjustable” </li></ul>
  6. 6. <ul><li>Remember: Each individual word in the Product Name is searchable on its own. </li></ul><ul><li>So,  Blue Queen-Sized Pillow Cases (300 Thread-Count)  is better than  Blue Pillow Cases . </li></ul>
  7. 7. More Tips on Product Titles <ul><li>Here are some recommended details for Product Name, with examples: </li></ul><ul><li>Brand and description -  Laura Ashley Pillow Cases </li></ul><ul><li>Product line -  Sophia Collection </li></ul><ul><li>Material or key ingredient -  300-Thread-Count </li></ul><ul><li>Color -  Blue </li></ul><ul><li>Size -  Queen </li></ul><ul><li>Quantity -  Set of 2 </li></ul><ul><li>Using these terms, the full Product Name might be:  Laura Ashley Sophia Collection300-Thread-Count   Pillow Cases (Blue, Queen, Set of 2). </li></ul><ul><li>https://sellercentral.amazon.com/gp/help/help.html/ref=ag_10471_cont_coach?ie=UTF8&itemID=10471 </li></ul>
  8. 8. Sell More Product <ul><li>Factors in rankings: </li></ul><ul><li>Price – lower the better </li></ul><ul><li>Availability – the more product you have available the better </li></ul><ul><li>Selection – sellers with a greater range of products available rank better </li></ul><ul><li>Sales history – the more you sell, the better you rank. As your sales of a product increase, so does your placement. </li></ul>
  9. 9. Step Two: Improve Product Details So people will buy your products
  10. 10. Create Compelling Bullets <ul><li>Maintain a consistent order. If your first bullet point is country of origin, keep that same order for all your products. </li></ul>
  11. 11. Create Compelling Bullets, cont. <ul><li>Vacuum 1 </li></ul>Vacuum 2 Consistent bullets example:
  12. 12. Create Compelling Bullets, cont. <ul><li>Write with sentence fragments and do not include ending punctuation. </li></ul><ul><li>Fail: </li></ul><ul><li>Do not include promotional and pricing information </li></ul>
  13. 13. Step Three: Cross Selling So you can sell more products
  14. 14. Accessory Relationships <ul><li>Does your product have accessories that are sold separately? </li></ul><ul><li>Designate which accessories go with which products. </li></ul><ul><li>To create accessory relationships between products, you must use  inventory files . </li></ul><ul><li>Instructions here: https://sellercentral.amazon.com/gp/help/help-page.html/ref =ag_9001_cont_10591?itemID=9001 </li></ul>
  15. 15. Accessory Relationships, cont. Example:
  16. 16. So You'd Like to… Guides <ul><li>Create or add to one around your product’s intended purpose. </li></ul><ul><li>To find out which guides currently exist </li></ul><ul><li>Find a product page </li></ul><ul><li>Find it’s “So You’d Like to” section </li></ul><ul><li>Use that search box </li></ul>
  17. 17. So You'd Like to… Guides, cont. <ul><li>Instructions for creating guides: http:// www.amazon.com/gp/help/customer/display.html?nodeId =14279691 </li></ul>
  18. 18. Listmania <ul><li>Same thing as with So You’d Like to guides. </li></ul><ul><li>Find it on a page, search for existing lists, if needed, create your own. </li></ul>
  19. 19. Offer Promotions <ul><li>Run promotions, such as buy one get one or buy one get free accessory </li></ul><ul><li>How to create promotions: https://sellercentral.amazon.com/gp/help/60961/ref=ag_60961_cont_60951 </li></ul>
  20. 20. Upload a seller logo <ul><li>Logo images must be 120 pixels wide x 30 pixels tall, and in .jpg or .gif format. </li></ul><ul><li>Upload here: https://sellercentral.amazon.com/gp/help-content/home.html/ref = ag_infopol_cont_coach?ie =UTF8&ndgstrpvpt= RACE&ndgstrpapp = uploadLogo&pageType =2&ndgstrpndg= UploadLogo </li></ul>
  21. 21. Go Forth and Prosper on Amazon! <ul><li>Learn more: </li></ul><ul><li>http://cathyreisenwitz.com/about/ </li></ul><ul><li>Twitter: @cathyreisenwitz </li></ul>

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