Recap of the 2013 Mission Possible Event to Benefit United Way of Chittenden County

1. 2013 Event Summary

2. OVERVIEW
MissionPossibleVT.com
Mission: Possible raises funds and awareness for our
community while targeting young adults.
The 4TH annual Scavenger Hunt and Adventure Race
challenged teams to raise pledges and then participate in
fun‐oriented physical and mental challenges that highlight
the amazing non‐profit programs supported by the United
Way of Chittenden County.
– Volunteer‐driven, in collaboration with United Way of
Chittenden County
– Focused on youth and young adults

3. MissionPossibleVT.com
RECAP
4th Annual Mission: Possible
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Sunday August 18, 2013
Throughout Burlington and its Waterfront (Maritime Festival)
28 participants (14 teams) ‐ 40% increase vs. 2012
Over $13,000 in team pledges raised ‐ 30% increase vs. 2012
We involved another 25 UVM student volunteers
New this year:
– The Mission Possible Non‐Profit Open House took place on the
same date at 7 local non‐profits
– New website
– Launched a logo and branding design contest with Burlington
Young Professionals in May and June

4. RECAP
MissionPossibleVT.com
Pre Event: Team members used our online tool to gather pledge support
of the cause
– Over $13,000 raised in 2013, and over $37,000 in four years
Game Day: Participants were challenged with fun clues...

5. MissionPossibleVT.com
RECAP
Game Day: Participants were challenged with fun clues...
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6. RECAP
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Education:
‐ Clues led to 7 non‐profits’ educational activities
Boys & Girls Club, Sara Holbrook Community Center, Chittenden
Food Shelf, King Street Center, YMCA, COTS, United Way of
Chittenden County
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Event promotion:
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New site: MissionPossibleVT.com – > 1,300 visits in 2013
www.facebook.com/missionpossiblevt ‐ 140 followers
http://www.crowdrise.com/missionpossiblevt
United Way email marketing, PR and social media efforts
Event email marketing, PR and social media efforts
Lake Champlain Maritime Festival marketing inclusion
Promotion of the “Mission Possible Design Contest”
Race Specific Promotion
• Recruiting flyer used for promotion
Event flyer / poster – 500 distributed
Non‐Profit Open House Specific Promotion:
• 4 print ads in Burlington Free Press
• A ‘non‐profit map’ featured open houses
MissionPossibleVT.com

7. RECAP
Corporate involvement – Case Study
– Fuse has used Mission Possible to
promote volunteerism, giving, advocacy
and leadership among staff
– 2013 involvement included:
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Several staff volunteered with the event
4 employee teams completed
Incentives were offered to employees who
supported the program
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Raffle for free vacation day for staff who donated
Company‐wide ‘half‐day Friday’ if 90%+ staff
donation support
Branded promotional item (water bottle) for Fuse
team participants
– Outcome:
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Positive team building among Fuse staff
>90% employee donation rate to the event
Staff created a pre‐race bike tuning event / fund
raiser
Fuse fostered involvement of other businesses
Staff feel connected to the event and cause

8. RECAP
MissionPossibleVT.com
Post Event Participant Survey
– Of 28 scavenger hunt participants, 15 responded to our post‐event survey

9. RECAP
Participant Post Event Survey Response
MissionPossibleVT.com

10. RECAP
MissionPossibleVT.com
Looking toward 2014…
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The event will take place in August, 2014 [Date TBD]
We invite you to help shape the future of Mission Possible.
• Include Mission Possible as one of your company’s annual employee engagement and
community programs
• Help us recruit volunteers from your staff (marketing, event planning, project management,
networking, event day help, etc.)
• Rally employees around this fun, relevant cause
• Encourage and incentivize employee participation – to form teams and raise funds
Sponsors: Thank you to our 2013 sponsors providing support, funding, food donations and
prizes!