1. DESIGN INSIGHT CONTENTTECHNOLOGY TOOLSCRM
Who we are
25+ amazing years delivering innovative work
Offering a unique mix of consulting, design,
social media programs, insight, email marketing
and overall strategic development.
150 marketing experts worldwide
Metia Group is a global marketing agency
with offices in London, Seattle, Austin
and Singapore.
Winner
Microsoft Supplier
Excellence Awards,
Brand Value
Official Honoree
International Webby
Awards, Mobile & App
category
Communicator
Award
Mobile strategy
Best Email Marketing
Internet Marketing
Association
I chose Metia because they are nimble and
responsible, and operate in partnership with our
teams on a global scale. They have clarity about
how to use each channel, and we have clarity of
vision. I need a real partner that can tell me real
things. That’s what I get out of Metia.
Sarah Muckler, Director of
Worldwide Health Marketing for Microsoft
Thanks to Metia – great agency partnership, and I
love the level of creativity and attention to detail.
Roe Thiessen, Director, Content Strategy
& Social Insights, Dell
Client awards and accolades

2. Succeeding in today’s world means striving for an intimate understanding of your customer. They need to be
part of your business DNA. Metia helps you identify, fingerprint and guide the journey to know each of your
customers. We help you to sustain a real-time dialogue with loyal and valuable customers and promote
lifetime value through data-driven marketing.
Data-Driven, Customer-Centered, Marketing
Driving content
relevancy across paid,
owned and earned:
Segmenting
audiences and mapping
their journeys:
Segmentation –
Understand broad groups
of people who engage with
your brand and content to
build and create value.
Customer Journey
Mapping – Learn how your
customers interact with
your channels, content
and brand story.
metia.com | info@metia.com | (425) 629 5800
Content Archetypes –
Use data-driven content
definition and creation to
attract and drive
desired behaviors.
Customer Interaction
Models – Ensure value
and not volume of
engagement by driving
connections through
paid, owned and
earned media.
Ensuring ROI and
mutually beneficial
relationships:
Measurement and Modeling –
Drive campaign effectiveness
and move toward customer
centered marketing through
deep analysis of integrated
campaigns and customer data.
Goal Setting – Use
relevant data for everything
from content creation to
execution tactics and to
set clear goals and
monitor progress.
Personalizing the
customer experience:
Experience Scenarios –
Provide meaningful and
contextually relevant
experiences to engage
customers.
Product Archetypes –
Identify and predict products
or services the customer is
likely to buy.
Right to Win Territories –
Understand where you are
most relevant to each
customer and provide
appropriate experiences.
Solution Areas
Your customers have evolved from being...
Now
Customer effort
Optimizing for sharing
Alignment defined by
common purpose
Personalization derived from
tribal allegiances
Then
Customer satisfaction
Striving for engagement
Alignment defined
by tactics
Personalization defined
by individual profiles
Passive Recipients
Customers were individually
isolated, the targets of sporadic
outbursts of marketing.
To Active Participants
They became connected to a
like-minded community and
found their collective voice.
To Co-Creators and
Contributors
These loyal stakeholders seek
a role in shaping your future
products and services.
Philosophy