Yle (Finnish Broadcasting Company) is the pioneer in digital transformation and one of the leading public service media companies in Europe. We are public funded and share the experiences and knowledge we have within industries. Two years ago Yle received “The Best Lean Performance of the Year” award in Finland. What we have achieved in Lean-Agile is now one of the top benchmarks as well in Finnish corporates as in European Broadcast Union (EBU). We have travelled a long way but we are still at the beginning of our transformation story. The transformation in Yle started from the development of digital services. In that area, there were plenty of benchmarks to draw upon, even when this transformation work started ten years ago. Even at the company strategy and portfolio levels, there were benchmarks in software development to draw influences from. Currently, our Lean Agile Culture Accelerator´s evolutionary purpose is to ensure Yle´s competitive advantage through the Lean culture adaptation in creative and knowledge work. Toward that goal, we have focused in other areas than the development of digital services: creating creative cross/transmedia content, modern journalism (both broadcast and online) and all the disciplines related to these including creative concepting, production, shooting, arranging sets, producing graphics, etc. Working to transform this work at Yle to the Lean Culture with the people responsible for this work, we have often faced this question: "where are the benchmarks for an agile way of doing this?" This being journalistic work in news desks, creative transmedia productions, strategic prioritization of company key product portfolio etc. After reaching out in our networks and making visits to several companies world-wide, we have come to the conclusion that it is us at Yle who have the task to create benchmarks in these areas.

1. Going where no-one
has gone before

2. Mirette
Antti

3. ● Intros: Yle and
the Agile Company Culture Accelerator
● Benchmarks created so far
● Our trainings
● Networks and changing company culture
● Our learnings
@mirettekangas @anttiki #yle 2018

4. @mirettekangas @anttiki #yle 2018

5. ● Public service broadcasting/media company
● Founded 1926, permanent employees 2800.
● 4 television channels , 6 national radio channels, 3 radio services
● Extensive and varied online services at yle.fi
● The company is state-owned and supervised by
an Administrative Council appointed by Finnish Parliament
● Operates under the Act on Yle.
● Yle is public funded, financed by a tax paid by both individuals and
companies.
● Pioneer in digital transformation and one of the leading public service
media companies in Europe.
● 75% of finns use Yle every day and 93% every week (population of Finlad
is 5,5 million).
● Joint venture companies with commercial media.
@mirettekangas @anttiki #yle 2018

6. @mirettekangas @anttiki #yle 2018
Yle Areena is
Finland's
most used
player and
most
appreciated
online media
brand

7. Networks (int and ext) spreading.
Agile way of working in every unit.
Spreading to News Desk.
Culture Strategy for Operations.
Yle Lab (programme innovations),
multiplatform planning.
New company culture and leadership
in focus at Yle.
Yle is benchmark in Finland and
internationally
@mirettekangas @anttiki #yle 2018

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@mirettekangas @anttiki #yle 2018

9. @mirettekangas @anttiki #yle 2018

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11. @mirettekangas @anttiki #yle 2018

12. @mirettekangas @anttiki #yle 2018

13. @mirettekangas @anttiki #yle 2018
“We are boldly applying
a wide range of agile methods
to how we manage and do things
and adopting them in the
manner that best suits our
needs.”

14. @mirettekangas @anttiki #yle 2018
H3, McKinsey:
Three Horizons of Growth

15. @mirettekangas @anttiki #yle 2018

16. @mirettekangas @anttiki #yle 2018

17. @mirettekangas @anttiki #yle 2018

18. @mirettekangas @anttiki #yle 2018

19. @mirettekangas @anttiki #yle 2018

20. INTERNET AND MOBILE ROADMAP
Short – and long term epics for all service areas
MANAGEMENT GROUP
Defines the strategy and focus areas
WEB AND
MOBILE
PORTFOLIO
KANBAN
3 months 3 months 3 months
Portfolio level
goals and needs
described
HIGH LEVEL GOALS
MEASURELEARN
BUILD
@mirettekangas @anttiki #yle 2018

21. INTERNET PORTFOLIO
DEVELOPMENT
TEAMS
CHIEF DIGITAL OFFICER
& REPRESENTATIVES
OF UNITS
INTERNET-MANAGERS AND
PORTFOLIO MANAGER
AGILE COACH
LEAD ARCHITECT & DEVELOPER
WEB ANALYZER
LEAD UX-DESIGNER
Portfolio and allocation proposal 2 x year
WEB AND MOBILE AREA HIGH-LEVEL ROADMAP AT YLE
Implementation of strategy, focus and roadmap
WEB AND MOBILE AREA DEVELOPMENT:
UPDATE EVERY WEEK
ORGANIZATION
2016 CEO & EXECUTIVE TEAM
Decides vision, strategy, focus areas, funding and resources on annual level.
Follow-up and ensure vision implementation. Provided with a company-level
real-time updated roadmap to ensure transparency.
CREATIVE CONTENT
NEWS & CURRENT
AFFAIRS
SWEDISH YLE
MEDIA
(TV/RADIO PLAYER) API
TECHNOLOGY
PLATFORMS
IDEAS POP-UP
ANALYSIS
EPIC
ANALYSIS
IMPLEMEN-
TATION
READY
• Focus area Epics inc. Customer Analysis
• Architecture and technical platform
• Budget allocations and actuals
MAIN SERVICES AND TEAMS
@mirettekangas @anttiki #yle 2018

22. @mirettekangas @anttiki #yle 2018

23. • visual management
• new “agile” key roles
• new way of working, principles and model
• epics: customer analysis and technical
analysis
• feedback-loops, learning together and
PDCA
• weekly, retro etc.
• agile budget allocation
• development of digital dashboards
• follow-up model of funding for
technology area across organizations
• Lean-Agile coaching
@mirettekangas @anttiki #yle 2018

24. The Best Lean Performance of the
Year 2016 by Lean Association of
Finland
New lean-agile model and company
culture transformation of internet
management.
@mirettekangas @anttiki #yle 2018

25. @jaalemp
Head of Customer Experience
@mirettekangas @anttiki #yle 2018

26. “Focus to the
customer value,
ability to deliver
and learning
together.”
@mirettekangas @anttiki #yle 2018

27. Culture of Experimentation
in action:
@kolarvi Executive Producer
of News and Current Affairs
@mirettekangas @anttiki #yle 2018

28. “Pioneer companies
also create
benchmarks
themselves through
the renewal of their
company culture.”@mirettekangas @anttiki #yle 2018

29. “Culture is a new strategy at
Yle Production Unit.”
@mirettekangas @anttiki #yle 2018

31. “Hands-on and on a daily basis.”
Transparency
Learning through
feedback
F2F
@mirettekangas @anttiki #yle 2018

32. @mirettekangas @anttiki #yle 2018

33. “Designing trainings:
focus on people and impact.”
@mirettekangas @anttiki #yle 2018

34. “We create
commitment to
trainings with opt-in
model and
application process.”
@mirettekangas @anttiki #yle 2018

35. Introductory agile course.
10 two-hour sessions over 4-5 weeks.
At least 3 visits to teams at Yle.
@mirettekangas @anttiki #yle 2018

36. @mirettekangas @anttiki #yle 2018
“Walk the talk:
trainers
retrospective”

37. “Visits to Yle’s teams
strengthens our
network and supports
learning.”
@mirettekangas @anttiki #yle 2018

38. Coaching curriculum for managers, team leaders and informal opinion leaders.
Half-day sessions over 3 months. Based on Management 3.0 training.
Curriculum involves experimentation in daily work between workshops and
reflecting on results of the experiments together.
@mirettekangas @anttiki #yle 2018

39. @mirettekangas @anttiki #yle 2018
“Forming a
community where
everyone boosts
each others’
learning.”

40. “Training from
developers to
executives.
Culture at
knowledge and
creative work.”
@mirettekangas @anttiki #yle 2018

41. “Changing the portfolio-management
model or investment model or
budgeting model to agile does not
make you agile.
Changing the company culture and how
people behave - that´s a good start.”
@mirettekangas @anttiki #yle 2018

42. Instructions for the workshop
➔
➔
➔
➔
4
Thinking
3
Structures
2
Behaviors Outcomes
1
Culture is an abstract concept - definition
and description is often challenging.
Culture is described through outcomes, behaviors,
and structures and thinking. Work can be described in the
current state and in the bright vision of the future.
Sources: Dave Gray - Cultural Map www.xplaner.com/culturemap
Luke Hohmann – Remember the Future Innovation Game
https://www.innovationgames.com/remember-the-future/
Thinking by Sami Honkonen bosslevelpodcast.com
@mirettekangas @anttiki #yle 2018

43. “There are no best practices.”
By experiments we will try to learn and find most
suitable practices in every context.
@mirettekangas @anttiki #yle 2018

45. “Yle Hubs:
Holding a space in the
company for learning
together.”
@mirettekangas @anttiki #yle 2018

46. “The change becomes
part of the structures
and the structures
change.”
@mirettekangas @anttiki #yle 2018

47. @mirettekangas @anttiki #yle 2018

48. @mirettekangas @anttiki #yle 2018

49. #DEMO
TO 14.6.2018 KLO 14-15:45
YKKÖSTORI LUOVA TALO 1. KRS
SUORATOISTO: bit.ly/Kettera
Yleltä klo 14:00
Tekoäly - matkaopas johtajalle
-kirjan kirjoittaja
Antti Merilehto
Vieraspuhuja klo 15:00#LEANCULTURE
Miten kankeasta Yle News Labista tuli ketterä?
Mukana myös: Yle ICT ja Tuotantotekniikka goes
palvelumuotoilu!
Anssi Komulainen: Yle
Beta ja tulevaisuuden
mediakokemukset
@mirettekangas @anttiki #yle 2018

50. “Perspectives from different
industries diversify thinking.”
@mirettekangas @anttiki #yle 2018

51. “The real
organization
is a network.”
@mirettekangas @anttiki #yle 2018

52. “Our value as leaders is
measured by the value we
co-create in networks”.
@mirettekangas @anttiki #yle 2018

53. “The leader must
reflect every day
whether s/he is a
preventer or a
promoter.”
@mirettekangas @anttiki #yle 2018

54. “Lean Culture in Business and Creative Work - Forum for the
Future Leadership and Company Culture”. Watch on Yle Areena
@mirettekangas @anttiki #yle 2018

56. @mirettekangas @anttiki #yle 2018

57. @mirettekangas @anttiki #yle 2018

58. Going where no-one has gone before
@mirettekangas @anttiki #yle 2018
● Develop with those who want to develop
● No big projects but organic growth
● Apply and adapt all kinds models and methods
● Design coaching, trainings and events with focus on
people and impact
● Develop by disruption of your own models
● Work in networks, both internal and external
● Value of leader is measured by value s/he co-creates
in networks
● Pioneer companies create benchmarks themselves
● Entrepreneurial mindset for change agents
● Take care of yourself, this is ultramarathon!
“This is so nice conference this
#Agile2018 San Diego! I wish we could
have palm trees in Finland”

59. Yle Lean Culture Toolkit
August 7th 2018
Get the English version:
https://tiny.cc/yle-toolkit
@mirettekangas @anttiki #yle 2018

60. Mirette Kangas
Antti Kirjavainen