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The Good, the Bad and the Ugly:
The Road to Sustainable
Enterprise
Mireille – Marie – Brannon – Lu
Agenda
1. What is meant by “The Good, the Bad and the Ugly?
2. Example of a Good company
3. 2 examples of Bad companies
4. Example of Ugly Company
5. Conclusion and Questions
Sustainable Development in Practice
Good
Ugly
Bad
The Good – TESLA MOTORS
 Contributing to Sustainability in 2 ways
 Sustainable business model
 Sustainable products – zero emission vehicles
 First designer, manufacturer and distributor of fully electric vehicles
 Performance, Style and Range
 Tesla Roadster (2006) – luxury sports car ($110,000+ USD)
 Tesla Model S (2012) – luxury sedan ($69,000 to $89,000 USD)
 Tesla Model X (2015) – luxury crossover SUV ($80,000 USD)
 Tesla Gen III aka BlueStar (2017-2018) – “Affordably priced family
cars” ($40,000 USD)
 To increase the number and variety of Electric Vehicles
(EVs) available
The Tesla Difference
Tesla’s Goal
 Direct / online sales
 Solar powered Supercharger Stations
 Open Source Patents
The Bad - Puma
PUMAVision
 PUMA.Safe,
 PUMA.Creative
 PUMA.Peace
THE BAD
 Environment Management System(EMS)
Supply Chain Account to E P&L
Recycled Material Used
The Bad - Carrefour
 The brand « Nectar of Nature » (June 2012)
 650 references
 A very organic name, really commited
The Ugly – Peabody Energy
Headquartered in St. Louis, Missouri.
$7.1b in revenues, $512mm in net income (FY2013)
Largest private-sector coal company in the world, #315 in the Fortune
500.
Fuels approximately 10% of electricity generated in the US, 2% of the
world.
PEABODY
ENERGY
Ranked #493
of 500 in
Newsweek’s
2012 “Green
Ranking”
Against
Obama’s
Carbon
Emission
Plan
Ranked #1 in
BusinessInsider’
s “15 Worst
Companies for
the Planet”
Globalizatio
n of coal
mining
Conclusion
Questions?

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The good, the bad and the ugly : The road to sustainable entreprise

  • 1. The Good, the Bad and the Ugly: The Road to Sustainable Enterprise Mireille – Marie – Brannon – Lu
  • 2. Agenda 1. What is meant by “The Good, the Bad and the Ugly? 2. Example of a Good company 3. 2 examples of Bad companies 4. Example of Ugly Company 5. Conclusion and Questions
  • 3. Sustainable Development in Practice Good Ugly Bad
  • 4. The Good – TESLA MOTORS  Contributing to Sustainability in 2 ways  Sustainable business model  Sustainable products – zero emission vehicles  First designer, manufacturer and distributor of fully electric vehicles  Performance, Style and Range  Tesla Roadster (2006) – luxury sports car ($110,000+ USD)  Tesla Model S (2012) – luxury sedan ($69,000 to $89,000 USD)  Tesla Model X (2015) – luxury crossover SUV ($80,000 USD)  Tesla Gen III aka BlueStar (2017-2018) – “Affordably priced family cars” ($40,000 USD)
  • 5.  To increase the number and variety of Electric Vehicles (EVs) available The Tesla Difference Tesla’s Goal  Direct / online sales  Solar powered Supercharger Stations  Open Source Patents
  • 6. The Bad - Puma PUMAVision  PUMA.Safe,  PUMA.Creative  PUMA.Peace
  • 7.
  • 8. THE BAD  Environment Management System(EMS)
  • 11. The Bad - Carrefour  The brand « Nectar of Nature » (June 2012)  650 references  A very organic name, really commited
  • 12.
  • 13. The Ugly – Peabody Energy Headquartered in St. Louis, Missouri. $7.1b in revenues, $512mm in net income (FY2013) Largest private-sector coal company in the world, #315 in the Fortune 500. Fuels approximately 10% of electricity generated in the US, 2% of the world.
  • 14. PEABODY ENERGY Ranked #493 of 500 in Newsweek’s 2012 “Green Ranking” Against Obama’s Carbon Emission Plan Ranked #1 in BusinessInsider’ s “15 Worst Companies for the Planet” Globalizatio n of coal mining

Editor's Notes

  1. Mireille
  2. Mireille
  3. Mireille
  4. Along with their 4KEYs – Fair, Honest, Positive and Creative –guides them on their way to put this vision of a better world into practice.
  5. Then look closer the brand « Nectar of Nature » launched 2 years ago by Carrefour. 650 references, from shampoo to the gel wash for hands including the deo. A very organic name. Difficult to make more committed than "Natural nectar"! An argument which puts in trust: An indisputable scientific reference: " the extracts of plants, essential oil, chosen with Royal Botanic Garden of London are on the base of precious, unique recipes” Pictures necessarily very flowery and nature. In brief, everything is made to answer this need to buy more respectful products. Well, small detail, almost all of these products are not organic! No proof on the "ethical" manufacturing or of precision on the "purity" of ingredients... We are thus in front of a blatant case of greenwashing. Other big distributors are doing greenwashing: Leclerc for example have launched its own label “Conso Responsible”, but it doesn’t mean anything