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The good, the bad and the ugly : The road to sustainable entreprise
1. The Good, the Bad and the Ugly:
The Road to Sustainable
Enterprise
Mireille – Marie – Brannon – Lu
2. Agenda
1. What is meant by “The Good, the Bad and the Ugly?
2. Example of a Good company
3. 2 examples of Bad companies
4. Example of Ugly Company
5. Conclusion and Questions
4. The Good – TESLA MOTORS
Contributing to Sustainability in 2 ways
Sustainable business model
Sustainable products – zero emission vehicles
First designer, manufacturer and distributor of fully electric vehicles
Performance, Style and Range
Tesla Roadster (2006) – luxury sports car ($110,000+ USD)
Tesla Model S (2012) – luxury sedan ($69,000 to $89,000 USD)
Tesla Model X (2015) – luxury crossover SUV ($80,000 USD)
Tesla Gen III aka BlueStar (2017-2018) – “Affordably priced family
cars” ($40,000 USD)
5. To increase the number and variety of Electric Vehicles
(EVs) available
The Tesla Difference
Tesla’s Goal
Direct / online sales
Solar powered Supercharger Stations
Open Source Patents
6. The Bad - Puma
PUMAVision
PUMA.Safe,
PUMA.Creative
PUMA.Peace
11. The Bad - Carrefour
The brand « Nectar of Nature » (June 2012)
650 references
A very organic name, really commited
12.
13. The Ugly – Peabody Energy
Headquartered in St. Louis, Missouri.
$7.1b in revenues, $512mm in net income (FY2013)
Largest private-sector coal company in the world, #315 in the Fortune
500.
Fuels approximately 10% of electricity generated in the US, 2% of the
world.
14. PEABODY
ENERGY
Ranked #493
of 500 in
Newsweek’s
2012 “Green
Ranking”
Against
Obama’s
Carbon
Emission
Plan
Ranked #1 in
BusinessInsider’
s “15 Worst
Companies for
the Planet”
Globalizatio
n of coal
mining
Along with their 4KEYs – Fair, Honest, Positive and Creative –guides them on
their way to put this vision
of a better world
into practice.
Then look closer the brand « Nectar of Nature » launched 2 years ago by Carrefour. 650 references, from shampoo to the gel wash for hands including the deo.
A very organic name. Difficult to make more committed than "Natural nectar"!An argument which puts in trust:
An indisputable scientific reference: " the extracts of plants, essential oil, chosen with Royal Botanic Garden of London are on the base of precious, unique recipes”
Pictures necessarily very flowery and nature.In brief, everything is made to answer this need to buy more respectful products.Well, small detail, almost all of these products are not organic! No proof on the "ethical" manufacturing or of precision on the "purity" of ingredients... We are thus in front of a blatant case of greenwashing.
Other big distributors are doing greenwashing: Leclerc for example have launched its own label “Conso Responsible”, but it doesn’t mean anything