This document contains a presentation on tourism marketing by a group called Elite 7. It introduces the 7 team members and discusses the tourism area life cycle model and customer-driven marketing strategies. The tourism area life cycle includes stages of exploration, involvement, development, consolidation, stagnation, and potential rejuvenation. Each stage is then presented in more detail by one of the team members. The presentation also covers destination branding elements and how providing value through innovation in areas like accommodations, attractions, food, activities and transportation can drive customer-focused strategies.

1. WELCOME TO OUR
PRESENTATION
SESSION 2019
ELITE 7
Course name: Tourism Marketing
Course Co-Ordinator:Synthia Islam
Course code:205

2. THE ELITE 7
Team members
1.Md.Fayshal Hossain
2. Hriday Biswas Anairban
3. Mahmudur Nabi Farid
4. Md. Minhajul Islam Mim
5. Partho Datta
6. Md.Rasel Rana
7.Ajoy Das

3. MARKETING STRATEGY OF TOURISM
DESTINATION
• Tourism Area Life Cycle
• Customer driven strategy

4. TOURISM AREA LIFE CYCLE

5. EXPLORATION
Presented By: Md.Fayshal Hossain
ID NO:17THM006

6. *The new tourist product introduced.
*A small number visitor coming.
*Heavy Advertisement will create a well define tourist
market.
.

7. INVOLVEMENT
Presented by: Hriday Biswas
Anairban

8. • Identifiable tourist season begin with emerge.
• Visitor number start building.
• Impact start to become apparent.

9. DEVELOPMENT
Presented By: Mahmudun Nabi Farid
Student Id:17THM028

10. Stages of Development

11. STAGE ONE
 Discovery

12. STAGE TWO
Development

13. CONSOLIDATION
Presented By: Minhajul Islam Mim
Student Id: 17THM038

14. • Visitor numbers continue to increase
• Tourist service are provided by large
national or international company
• Local people still play role.

15. STAGNATION
Presented by:Partho Datta

16. • Area losses it’s
attractiveness
• Overuse become common
• Local environment is
polluted and many species
can no longer survive.
• Area is no longer
fashionable
• Visitor numbers have
reached their peak

17. • The destination stops growing
• Promotion is needed
• Critical point decision have to
made
1. Decline
2.
Rejuvenation

18. REJUVENATION
Presented by: Rasel Rana
Id No: 17THM027

19. • Requires a complete change in tourism attraction on
which tourism region is based.
• It involves a cash injection from either a
private company or the government create
new .
• Other special interest group could be provide

20. DESTINATION BRANDING
Presented by:
Ajoy das

21. Brand
Element
Names
SloganSymbol
Elements of a branding:
Value
innovatio
n

22. CUSTOMER DRIVEN STRATEGY

23. VALUE INNOVATION
Accommod
ation
AttractionFood
Activities
Transportatio
n
Value

24. Thank you