2. Match is a Body spray
There is a different scented spray for both
men and women
The slogan for the product will be -
‘Spray the spark back into your life’

3. The advertisements will fit the story of a husband and
wife who both appear bored with life, however after
using the spray they become happier people
This is a story that can be continued in following
advertisements

4. The advert will be a demonstrative advert as
we show the affects of the spray
The features of the advert will be;
 Real Time
 Music and sound – in order to show the
difference before and after the spray
 Demonstrative action

5. A mother who is vacuuming in the living
room, appears bored and helpless. However
after picking up her daughters school bag she
comes across the spray ‘Match’. After spraying
herself the mother transforms, as the switches
the radio she continues to clean the house with
a smile on her face and a spark in her step.

6. A father is working on is bike, he appears
exhausted and bored. When looking for a tool
he comes across the spray ‘Match’ in his sons
football kit. After spraying himself the father
appears happier and more full of life. After
finding the tool, he fixes his bike and rides off.

7. The sponsor advert will follow on the
from the main adverts, where the
Mom and Dad are still under the
effects of the spray