This presentation describes how a marketing plan is designed for pineapple juice. This will really help the marketing students who want to develop a marketing plan for launching a new product like any juice that is less common in Bangladeshi Market.

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2. Group Members
 Md. Enamul Haque Rakib
 Milton Kumar Guria
 Rubayet Islam

4. Pineapple Juice

5.  Our mission is to deliver
qualitative and innovative
product with outmost Integrity

6. Largest share of the market

7. Target Client
 Every single group in the society

8. Place
 Dhaka, Chittagong Sylhet Barisal
Rajshahi Khulna Rangpur

9. Source of collection
 Chittagong, Sylhet, Modhupur etc

10. Juice Ingredients
 Pineapple
 Water
 Sugar
 Xanthan Gum
 Citric Acid
 Vitamin A
 Vitamin C
 Sodium Benzoate
 Preservatives
 Pineapple Flavor

11. Product Category
 Junior Juice Pack (120ml)
 Normal Pack(250ml)
 Medium Pack (500ml)
 Family Pack(1ltr)

13.  Personal promotion, Sponsorship
 Electronic Media
 Print Media
 Social Media
 Online Media

14. Distribution

15. Machinery
 Juice extortion machine, Pasteurizer machine,
The juice mixing Machine, Bottle washing, filling,
machine

16.  Availability of raw material
 Less competition
 Partnership with BRAC & Grameen Bank
 Most developed Technology
 Low price
 Attractive & compatible packet

17.  Market uncertainty
 Weak infrastructure
 Less efficient worker
 Political instability

18. Market Research

19. Research Findings