2. The client: United Nations
The United Nations is an organisation consisting of 193 member states which have
certain goals they are working towards globally. They are tackling issues such as
human rights, terrorism, gender equality, poverty, AIDS pandemic, climate change
and peace. The UN was founded on 24th October 1945, just after World War II, in
the hope of preventing a global conflict from happening again. Each member state
pays a percentage of the budget for the United Nations with the United States
paying 22% of the budget – they pay the most.
3. The issues:
What issues does your client campaign on?
The UN campaigns on a number of different issues, they have 17 “Sustainable Development Goals” which are all aiming to improve
the world globally. These goals are
• No poverty
• Zero hunger
• Good health and well-being
• Quality education
• Gender equality
• Clean water and sanitation
• Affordable and clean energy
• Decent work and economic growth
• Industry innovation and infrastructure
• Reduced inequalities
• Sustainable cities and communities
• Responsible consumption and production
• Climate action
• Life below water
• Life on land
• Peace justice and strong institutions and partnerships for the goals
What are some of the impacts they have managed to achieve?
The UN has made significant progress worldwide and has had some major impacts. They have had too many impacts to list them
all but here are some of the impacts they’ve had:
• Ending conflicts to bring peace war torn countries
• Combating terrorism
• Alleviating rural poverty
• Fighting hunger
• Turning slums into habitable settlements
• Improved literacy and education
• Promoting human rights & women's rights
• Protecting the environment & combating climate change
• Providing safe drinking water
• Assisting refugees
A full list can be found here - http://www.un.org/un70/en/content/70ways
4. The issues:
What are they still hoping to achieve?
• All of the 17 sustainable development goals are current issues that the UN are campaigning for and
they’re still hoping to achieve all of them. However, because they are global issues they are hard to
combat quickly and easily. For each individual goal, they have a list of targets they hope to achieve by a
certain date. For example, their first goal is “No Poverty”. The UN say that the “extreme poverty rate has
been cut by half since 1990” but they also say “one in five people, in developing regions, still live on less
than $1.90 a day”. This implies that they have achieved some of their goals, however there is still a lot of
work to do. Another example could be their goal of clean water and sanitation, they’re still working
towards that goal.
5. Facts and figures:
Use this space to highlight key facts and figures related to your client and the social
issue you are trying to tackle. These could be very useful later on in your project as
you try to raise awareness.
