This toolkit explains the underlying processes of Change and recommends practical actions to overcome resistance faster and move towards the adoption of change (new skills, new values, new bahaviours).
3. COMPLIANCE VS. ADOPTION
It’s the company’s..
I have to…
I’m scared…
It will slow me down...
It’s mine
I want to
I am motivated
It will help me succeed
3
4. DEFINITIONS
• COMPLIANCE is the practice of obeying rules
or requests made by people in authority
• ADOPTION is the act of taking something on
as your own.
*Oxford dictionary
6. 6
DESPITE THE BEST EFFORTS, ADOPTION OFTEN
FAILS TO MEET EXPECTATIONS…
Scenario #1: Adoption curve flattens prematurely and unexpectedly Scenario #2: Tool impact is delayed, lagging expectations
* CEB (2015)
7. CHANGE CURVE *
-There is a smooth way through
Information/
Communication
Emotional
support
Guidance/
Directions
Minimize time
Minimizedepth
Maximizeimprovements
*Based on Kubler Ross Change Curve Model
How to go through the
change quickly and
efficiently?
How to reduce potential
disruptions?
How to increase user
acceptance/productivity/
retention?
8. GUIDE THROUGH THE CHANGE
WHAT?
Behaviours observed
WHY?
Potential
feelings/
responses
HOW?
Potential leadership
behaviours
and actions required
Create
Alignment
Maximize
Communication
Spark
Motivation
Develop
Capability
Share
Knowledge
5 Steps to Success
Denial
Frustration
Despair
Acceptance
Integration
9. DENIAL
HOW?
• Explain the rationale of
change purpose and
company wide benefits
• Set clear expectations
• Build a CRM advisory
board
WHAT?
• Loss of productivity
• Trying to avoid the
inevitable
• Seek for more guidance
and clearance
WHY?
• Being comfortable with
the status quo
• Feeling threatened
• Fear of failure
Create
alignment
Disbelief, looking for evidence that it isn’t true
10. FRUSTRATION
HOW?
• Clarify CRM benefits to salesreps
• Provide feedback and praise to
keep people confident
• Share success stories
WHAT?
• Feeling down
• Nostalgic for the old
times
• Drop in performance
levels
WHY?
• Suspicion
• Scepticism
• Frustration
Maximize
communication
Recognition that things are different, sometimes angry
11. DESPAIR
HOW?
• Reassure that others are
experiencing the same feelings
• Foster supporting and
encouraging workplace
• Develop rewards & incentives
WHAT?
• Morale is low
• Self-doubt and
anxiety levels peak
• Fixation on small
issues or problems
WHY?
• Apathy
• Isolation
• Remoteness
Spark
Motivation
Low mood, lacking in energy
12. ACCEPTANCE
HOW?
• Provide system and behavioral
change training
• Identify gaps in training
programs
• Develop supplemental trainings,
coaching programs and self-study
tools
WHAT?
• Begin to work with the
changes rather than
against them.
• Energy & productivity
begin to recover
• Growing in confidence
WHY?
• Excitement
• Relief
• Impatience
Develop
capability
Initial engagement with the new situation, feeling more
positive
13. INTEGRATION
HOW?
• Coaching to improve the
successes gained
• Peer/tech support
• Provide greater responsibility
and involvement to ensure
on-going success
WHAT?
• Making the change
work
• Forward thinking
• Starting to see the
benefits come through
WHY?
• Acceptance
• Curiosity
• Trust
Share
Knowledge
Learning how to work in a new situation