The document discusses strategies for technology consulting firms to attract new clients, including identifying their target client demographic and services, establishing effective marketing channels, tracking and qualifying leads, analyzing client needs, presenting solutions, submitting compelling proposals, and following up on leads. The strategies are presented by a company called TinyFrogTech.
5. @TinyFrogTech tinyfrog.com
โ Content Marketing: PR, Blog, Videos, Social Media
โ Directory and review sites
โ Organic and Paid Search
โ Networking and Power Partners
โ Client Referrals
โ Live Chat
โ Email Marketing
Effective Lead Channels
7. @TinyFrogTech tinyfrog.com
โ Focus on conversions
โ Using analytics
โ Eliminate ineffective channels
โ Put more resource towards effective channels
โ Give each channel an opportunity to mature
Tracking Leads
9. @TinyFrogTech tinyfrog.com
โ Qualifying
โ Get client buy in
โ Bring right team members in
โ Focus on pain points
โ Specifications of project โAsk clarifying questions
โ Get all DMโs to agree to be in presentation โ next step
Needs Analysis
11. @TinyFrogTech tinyfrog.com
โ Never send without a review
โ Try to get face-to-face
โ Review clientโs needs
โ Review Your Process on a High Level
โ Hot Buttons
โ Emphasize differentiators
โ Close
Presentation Deck
15. @TinyFrogTech tinyfrog.com
โ Speed in response
โ CRM
โ Timed follow up
โ Incremental value-adds based on needs
โ Email marketing
โ Existing client follow up
Follow Up
