MagicEye® helps drivers avoid accidents due to fatigue. The system warns the driver immediately after a fatigue event is detected. It monitors biometric parameters of the driver continuously. This information can be sent to a back office so that fleet operators can manage driver fatigue of the entire fleet over time.

1. Presented by
Mikel Aguirre Claramunt
MagicEye®
Driver State
Monitoring System

2. Smart Information for a moving world!
MEET DATIK
Datik is a team of engineers and entrepeneurs
specialised in smart mobility and ITS
Our mission is to help bus and coach operators
reduce their cost and improve their operations.
We do this by developing technology that
matters

3. Sheffield,
United Kingdom
San Sebastian
Spain
Buenos Aires,
Argentina
Smart Information for a moving world!
Querétaro
Mexico
North America
and LATAM
EUROPE
Santiago de Chile
Chile
Four offices, covering North America, LATAM
countries and Europe
Customer support worldwide, in 6 languages
Operating in more than 15 countries across 100+
companies
We currently monitor more than 5,000 vehicles,
providing telematics, maintenance and safety
services, including live CCTV
WHERE WE ARE

4. We are experts in smart mobility,
autonomous vehicle and IoT
Smart Information for a moving world!
WE MAKE
COMPLEX DATA
EASY TO
UNDERSTAND
Embedded Software
Cloud Solutions
Big Data
Machine Learning
Computer Vision
Artificial Intelligence

5. Smart Information for a moving world!
SOME OF OUR CUSTOMERS

6. It is a Cloud
Computing
solution.
Fleet managers
do not require
specialized IT staff.
It has services that
are activated based
on operational needs.
Smart Information for a moving world!
iPANEL®
CLOUD
PLATFORM
We have developed a Cloud
Computing solution called iPANEL.
iPANEL helps you manage vehicle
fleets effectively and effortlessly.

7. Smart Information for a moving world!
TOTAL FLEET MANAGEMENT
PASSENGER SERVICES
DRIVER ASSISTANCE
iPANEL®
CLOUD
PLATFORM
iPANEL hosts multiple applications, which are divided into 3
Service Categories:

8. Smart Information for a moving world!
DSM & MagicEye®
TOTAL FLEET MANAGEMENT
PASSENGER SERVICES
DRIVER ASSISTANCE
MagicEye®
is a dedicated application that sits
within our ADAS portfolio.

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MagicEye®
helps drivers avoid accidents due to
fatigue.
The system warns the driver immediately after a
fatigue event is detected.
It monitors biometric parameters of the driver
continuously. This information can be sent to a back
office so that fleet operators can manage driver fatigue
of the entire fleet over time.
Smart Information for a moving world!
MagicEye®

10. Smart Information for a moving world!DRIVER MONITORING
TIREDNESS IS
REAL
It isn’t always easy to identify tiredness but
it’s real
Modern lifestyles are leading to excessive
tiredness
Up to 20% of accidents on motorways may
be caused by drivers falling asleep at the
wheel (DVLA).

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Smart Information for a moving world!
MagicEye®
IN THE BUS
MagicEye®
consist of a driver facing camera:
✓ Detects tiredness and warns the driver inmediately by
vibrating the seat
✓ It can identify the driver using computer vision technology
✓ It can detect distraction events and send all statistics via
GPRS to a back-office for analysis, monitoring and learning

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Smart Information for a moving world!
MagicEye®
IN THE BUS
The identification of the driver is used to create a ranking of
drivers and to enable fleet operators analyse the evolution of
drivers (i.e. before and after training)

13. The iPANEL®
provides a number of features.
With the iPANEL®
you can...
✓ Control the risk status of your entire fleet in real time
✓ Receive real-time fatigue event notifications via SMS or email
✓ Create a driver performance table
✓ Assess driving behaviour indicators by fleet, driver, or time-frames
✓ Analyse fatigue over time by driver or business unit
Smart Information for a moving world!DRIVER MONITORING
MagicEye®
IN THE BACK OFFICE

14. When a fatigue event is detected the system can send an email
notification to the designated operator.
The notification includes the following information:
✓ Name of the driver (Identified by face ID engine)
✓ Date and time
✓ Bus ID code
✓ Geolocation (with link to google maps)
✓ Picture of the driver at the moment of the fatigue event
✓ Time lapse of the fatigue event
✓ Distance travelled during the fatigue event
Smart Information for a moving world!DRIVER MONITORING
MagicEye®
IN THE BACK OFFICE

15. Smart Information for a moving world!DRIVER MONITORING
FATIGUE EVENT LIST (screenshot)

16. Smart Information for a moving world!DRIVER MONITORING
DRIVER STATISTICS (screenshot)

17. Smart Information for a moving world!
FOR DRIVERS FOR OPERATORS
Avoid accidents: The system warns driver immediately when a
fatigue event is detected
Better driving: Operators can use this statistics to learn and
hence drivers can receive training to improve habits
Trust culture: By adding an additional safety system and
sharing information, a more transparent relationship can be built
between drivers and operators (i.e. more breaks).
Reduce risk of accidents: The system alerts operators about fatigue
events in real time, hence allowing them to take action inmediately
Better management: Operators can now measure and understand
their fleet risk due to fatigue
Trust from drivers: Operators can establish a more transparent
relationship with the drivers, being more understanding about their well
being
Continuous improvement: Reducing the risk of drivers due to
fatigue could be an integral part of operator’s Corporate Social
Responsibility
BENEFITS

18. Smart Information for a moving world!
ADDED BENEFITS
TOTAL FLEET MANAGEMENT
PASSENGER SERVICES
DRIVER ASSISTANCE
The HW platform that comes installed with
MagicEye®
can also run iPANEL®
’s fleet
management applications at no additional cost.

19. QUESTIONS?
Please get in touch if you have any question.
Mikel Aguirre
A. 16 Storth Avenue, S10 3HL Sheffield, UK
E. maguirre@datik.es
T. +44 7875741826