3. WHY AFTA?
• To provide a solution to the need
“
NEED: A world class indian football player
SOLUTION: A world-class training centre in INDIA
“
4. Mission Statement
• To help the football players reach their potential
by providing “State Of The Art” training facilities
5. GOALS:
• Short-term
▫ Acquire people’s trust in sending their sons .
▫ Bring in more star players as promotion.
• Long- term
▫ Create wonder kids.
▫ Expand training centre’s to all parts of INDIA.
▫ Seek further external funding sources
▫ Provide accommodation & facilities to
International players
6. The Team
JOB NAME
OWNER VENKATESWARAN.S
CHAIRMAN SYED ANSAR ALI
MANAGING DIRECTOR GARETH ROGERS
DIRECTOR DAVID BENCE
HEAD OF YOUTH DEVOLOPMENT DAVE PARNABY
HEAD COACH JIM CASELL
HEAD PSYCHO DAVID FEVRE
7. The Team
• 7 Coaches & 3 Physio’s
SHOOTING
ATTACKING
GOAL-
KEEPING
FITNESS
DEFENDING
TACTICAL
BALL
CONTROL
9. SWOT
Strengths Weaknesses
Not affected by recession Most Experts reject working in INDIA
Exciting Opportunity for Indian kids
to meet legends in the game
It is a long process to develop a kid
into a wonder kid and sell him for
more money
Football is trending in INDIA Any sort of Injury may lower the
morale of other kids
Possible to have affiliations with
number of clubs
Expensive tuition fee might make the
parents hesitate
10. Opportunities
• Establish new training centre to all parts of
INDIA
• Buy Shares of players in other academies and get
revenue from the transfer
• Try to fix as many friendly matches with
affiliated clubs reserve teams
• New parent club with even more reputation can
be formed
• Most of the players include boys from the age
group of 5-20.
12. INNOVATIVENESS:
• New Approach to Sports in INDIA
• More Affiliations with World-Class Clubs
• Every month a legendary football player comes
to training centre and shares their knowledge
• Scouting report from experts every 3 months
• Training videos of exciting players sent to clubs
to let them aware of the wonder kid
“ We have NO COMPETITORS in ASIA”
13. MARKETING MIX
Function: Help Player reach his potential
Price: Rs.7000/month
Place: Kolkata , INDIA
Promotion: Advertising
14. Resource Requirements
• The following resources are vital to the
organizations growth
▫ Personnel
▫ Technology
▫ Finances
▫ Promotion
19. Per Annum:
INCOMES Money
RANDOM TRANSFER INCOMES 100000000
FIXED INCOME 251680000
TOTAL INCOMES 351680000
EXPENSES Money
RANDOM MARKETING EXPENSES 150000000
TRAINING EQUIPMENTS 2000000
FIXED EXPENSES 63440000
TOTAL EXPENDITURES 215440000
NET PROFIT=Rs.136240000
21. Azules app
•Book your schedule
•Know who’s coming
•Navigation
•Know your current
ability
22. PROMOTION:
• A video covering all the facilities provided by the
training centre is distributed to all medias,
youtube, facebook...etc
• Separate Website will be maintained through
which registration is done and training timings
can be chosen through “First Come First Serve”.
• Once a player gets a professional contract from a
club all his training fee will be returned back.
23. CONCLUSION:
"The day I do not want to do it at the top level, I
may become a director but even more I feel
attracted by coaching the youth – in Africa or
India or somewhere like that where nothing has
happened until now.“ – Arsene Wenger
YOU CAN COME HERE IN 2019
