Melt

•

73 likes•8,346 views

Miikka Leinonen

When Immaterial and material worlds Melt. This will be part of my upcoming book.

Technology News & Politics

WHEN
IMMATERIAL
AND
MATERIAL
WORLDS
MELT Something new,
something old, BETA
something Melt!
B Y M I I K K A L E I N O N E N

Abundance
Fierce competition is
driving companies
to search for
a competitive edge
from immaterial
world.

FOR EXAMPLE:

Values,
Stories

IMMATERIAL

MATERIAL
Companies

As a combination of
fierce competition
and technological
advances....

...the material world
is pushing itself into
the immaterial
world...

...and many
everyday elements
are losing their
material form.

At the same time
the immaterial
world is finding
material forms.

Where material meets immaterial.

WELCOME
TO THE ERA OF

MEL .
T

Lets look at Melt from a web
service perspective.

1
It moves
something
from it's 1
material
form.

2

2
It makes
something
1
immaterial
more
material.

2

3
1

3
It has a significant affect on
the material world.

4
It has a significant affect on
the immaterial world.

4 2

3
1

4
It has a significant affect on
the immaterial world.

4 2

1 2
5
It moves It makes
something something
from it's 3 immaterial
1
material more
form. material.

3 5
It has a significant affect on It melts.
the material world.

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Melt

1. WHEN IMMATERIAL AND MATERIAL WORLDS MELT Something new, something old, BETA something Melt! B Y M I I K K A L E I N O N E N

2. This is the WORLD of humans.

3. It can be devided in two.

4. IMMATERIAL MATERIAL

5. Defining Qualities?

6. Scarcity

7. Abundance Scarcity

8. Abundance Fierce competition is driving companies to search for a competitive edge from immaterial world.

9. Abundance "Thinking outside the box"

10. FOR EXAMPLE: Brand IMMATERIAL MATERIAL Product

11. FOR EXAMPLE: Values, Stories IMMATERIAL MATERIAL Companies

12. As a combination of fierce competition and technological advances....

13. ...the material world is pushing itself into the immaterial world...

14. ...and many everyday elements are losing their material form.

15. Information

16. News Entertainment

17. Discussions

18. Social relationships

19. At the same time the immaterial world is finding material forms.

20. Thinking

21. Sharing emotions

22. Where material meets immaterial. WELCOME TO THE ERA OF MEL . T

23. Lets look at Melt from a web service perspective.

24. What makes a great web service?

25. 1 It moves something from it's 1 material form.

26. 2 2 It makes something 1 immaterial more material.

27. 2 3 1 3 It has a significant affect on the material world.

28. 4 It has a significant affect on the immaterial world. 4 2 3 1

29. 4 2 5 3 1 5 It melts.

30. 4 It has a significant affect on the immaterial world. 4 2 1 2 5 It moves It makes something something from it's 3 immaterial 1 material more form. material. 3 5 It has a significant affect on It melts. the material world.

31. is the master of Melt. 4 2 5 3 1

32. What's Your Melt Strategy? 4 2 5 3 1

33. By MIIKKA LEINONEN

Melt

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Melt