2. Identity
• I have served in the military and been
across the ocean and back.
Throughout my young career I have
gathered load of information and
learned many things that have made
me the person I am today. Im strong
minded and very down to the point
with many things I do and say. I am
now pursuing a civilian life in retail
and would like to becomes the head
of a marketing division within the
company I work for.
3. Profession
I would like to work in the Technology industry.
• Marketing Managers
• Market Research Analysts and Marketing
Specialists
• Online Merchants
Guy Next Door Archetype- I always approach
with a friendly attitude and try my best to be as
open and welcoming as possible. I want to build
team and community with the people I will be
spending most of the hours in my days with.
4. Target Audience
Corporate Employees At Apple
50% Male, 50% Female
Veterans, Tech Experts, Single, College
Grad, west coast location
Enjoy technology to the fullest, fans of
apple as a company and their products,
enjoys making life easy
5. Goals
Short Term:
Im currently working on getting my degree and being a sponge to all things that are
being put in my path that will have positive impact in my life.
Mid Term:
I would like to move up in the company I’m working for and become a leader of some
sort to teach and inspire others to be the best versions of the selves.
Long Term:
I want to use my degrees to obtain suitable employment within the marketing branch of
my current company. I would like to learn how they are the best at what they do.
12. Network & Marketing
-Social Media Marketing Conference
September 25th Tampa,FL
-St. Pete’s Digital First Friday
October 4th St. Petersburg,FL
-Midday Power Hour Networking
November 27th Valrico, FL
I will use FB and IG the most, those are two platforms in which I currently am heavy on. I
have quite a bit of followers so reaching many people wouldn’t be very hard. The big key will
be reaching the right people needed to connect to my brand.
13. Complete Digital Marketing, BS Expected
2021, MS Expected 2022
Retail Training
People Support And Service
Time Management
System Navigation
Tech Marketing
Social Media Influence
Looking to obtain a mentor within Apple’s
Marketing team.
Professional Development
14. Miguel Salas
• Everyone always wants there business
to be seen and heard by everyone in
order to succeed. My goal is simple, to
allow your business to be always
visible and loud. My job will be to
market your business as the best
business of its type no matter what! I
have marketed my own personal
business which has seen a growth of
over 200 followers over the last
month!
