This was created as a project for school.

1. Twitter As A
Public Relations ToolBy Michael Nicosia

2. What is Twitter?
 Twitter is a social media platform created in March 2006
 It is the second most used social media platform behind Facebook
 One of the most used websites/apps in the world

3. Why is Twitter important?
 It allows millions of people to connect and interact with each other from all over the world
 It is an important tool for both personal and business use

4. Reaching Your Audience
 Twitter allows you to communicate with your audience directly
 Allows you to target your content to your audience/fans due to a common interest
 Grants the ability for the audience to avoid any other second party sources for information
regarding the company or individual

5. Hub Creation
 Twitter creates hubs, or places where people with similar interests are able to interact with similar
minded individuals
 These people in the groups can inform others about said group to allow continuous expansion
 If small businesses have some interaction with these groups, they can potentially grow and have
more customers

6. Brand Building
 Twitter makes building a brand easier than trying to do so without an online presence
 Companies such as Wendy’s have memorable moments on Twitter, which can be spread quickly
reaching a large number of people
 Said tweets from Wendy’s have made fans want to tweet to the account in hoped that they will
made fun of, but also having more interaction with that company

7. Sources
 https://prjournal.instituteforpr.org/wp-content/uploads/Twitter-as-a.pdf
 Himelboim, I., Golan, G. J., Moon, B. B., & Suto, R. J. (2014). A Social Networks Approach to Public Relations on Twitter: Social Mediators and Mediated Public Relations. Journal
Of Public Relations Research, 26(4), 359-379. doi:10.1080/1062726X.2014.908724
 YOO, J., & SAMSUP, J. (2014). HOW DO JOURNALISTS EXPRESS THEIR PERCEPTIONS OF PUBLIC RELATIONS ON TWITTER?. Social Behavior & Personality: An International
Journal, 42(7), 1175-1182.
 Wynne, R. (2014, September 22). Twitter for Public Relations: Fact and Fantasy. Retrieved from https://www.forbes.com/sites/robertwynne/2014/09/22/twitter-for-public-
relations-fact-and-fantasy/#100046ac83b3
 Jargon, J. (2017, July 25). You Want Snark With Those Fries? No One Is Safe From Wendy's Tweets. Retrieved from https://www.wsj.com/articles/you-want-snark-with-those-
fries-no-one-is-safe-from-wendys-tweets-1500995026
 Burke, S. (2013, June 21). How to Use Twitter for Public Relations. Retrieved from https://www.socialmediatoday.com/content/how-use-twitter-public-relations