UX for emerging tech: how to go from hype to reality - Josephine Scholtes

1. How to go from hype to reality

3. DESIRABLE
VIABLE
FEASIBLE
Human
Business
Technology
Innovation
Sweet Spot

4. J O S E P H I N E S C H O LT E S | P R O D U C T M A N A G E R

5. • Implementing & customizing Microsoft products
for our customers (large corporations)
• Work across countries & industries on a project
basis
• Background in experience design & design
strategy

6. UX for Emerging Tech
is

7. BUSINESS
DEVELOPERS
+ DATA
SCIENTISTS

8. Search Selection Implementation Capture Value
Fuzzy Front End

9. Initial idea Proof of Concept (PoC)

12. • Digital Twins involve a lot of data and insights. And so, it’s
important to consider who needs to see what
• Standardizing data collection and connection
• Scalability requires breaking down silos and creating ecosystems of
digital twins

13. Data Literacy & Adoption
“Watermelon KPIs: they look green on the outside
but are red on the inside.”
“Here comes the voodoo data”

14. Simple but effective:

16. “We want predictive insights.”
- Customer

17. Customer says: “We want insights.”
VALUE
COMPLEXITY
Descriptive
What happened?
Diagnostic
Why did it happen?
Predictive
What is likely to
happen in the
future?
Prescriptive
What’s the best
course of action?

18. Customer says: “We want predictive .”
DATA
POINT
DATA
POINT
+ = DATA INSIGHT

19. Customer says: “We want predictive .”
Machine
Name
Time
between
errors
+ =
“I want to see what
machines will require
maintenance in the
future.”

23. Laying out all options as a conversation starter
Data Scientists write down… Business / UX write down…

24. Laying out all options as a conversation starter
Data Scientists write down… Business / UX write down…

26. “We want generative AI, so we want a chatbot.”
- Customer

27. Generative AI are only chatbots

28. Going from Keyword to Multi Term Search.
Transforming search experiences

29. Going from Keyword to Multi Term Search.
Transforming search experiences

30. Service Blueprint
Defining how generative AI is
integrated in specific channels
and touchpoints in the customer
journey.
E.g. generic search, help &
support, chatbot.

31. The of your brand

32. CUX Design Toolkit | Figma Community

41. • When envisioning emerging tech, it is important to bridge the gap
between business & tech
• Clearly define what we are talking about
• Lay out all the options – make it visual and tangible to ensure
collaboration

42. Let’s connect on LinkedIn | Josephine Scholtes