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Download to read offline
What does this mean for
our stakeholders?
Attendees get all the coolest tools.
Image Source: http://mentalfloss.com/article/72995/isaac-asimov-radio-shack-pitchman
Exhibitors get all the exposure.
Image Source: blog.marketo.com
Speakers get to deliver awesome
sessions.
Image Source: www.dilbert.com/
Because of this…
•  “Event apps are one of the most
exciting areas of event technology, once
again with the biggest potential to
disrupt events.”
– Julius Solaris, editor of Event Manager
Blog
Source: www.eventmanagerblog.com/event-app-bible/
What about the meeting
planner and staff?
7 Cool Onsite Tech
Tools for Meeting
Planners & Their Staff
Walkie-Talkies
USB Drives
The Conference Binder
Wait a minute...
What’s going on
here???
Image Source: www.pexels.com
The Cobbler’s
Children
Case Study:
Let’s talk WVC…
Tracy Covert:
WVC Digital
Assets Manager
and SUPER
PLANNER
Communicating
Schedule & Content Changes
PROBLEM #1
Reacting to the Unexpected In
Real-Time
PROBLEM #2
Managing Staff, Vendors,
Volunteers, & Other Stakeholders
PROBLEM #3
The Solution?
Event Apps Potential to Disrupt
Events… Again
WVC Requirements
•  Built into same app attendees use.
•  Integrated with pre-conference
software.
•  Syncs with attendee tools like digital
signage.
•  Connects with speaker ready room and
audience response.
The Integrated Conference
Seamless user experience.
Augmented functionality.
Communicating
Schedule & Content Changes
SOLUTION #1
Reacting to the Unexpected In
Real-Time
SOLUTION #2
Training	Progress
Managing Staff, Vendors,
Volunteers, & Other Stakeholders
SOLUTION #3
Training	Progress
Were all the
requirements
met?
Built into same app
attendees use?
REQUIREMENT:
Built into same app attendees use. ✓
Integrated with event
management software?
REQUIREMENT:
Integrated with
event management software. ✓
Syncs with attendee tools
like digital signage?
REQUIREMENT:
Syncs with attendee tools like
digital signage. ✓
Signs in the Hall
Syncs with attendee tools like
digital signage. ✓
WVC Schedule-at-a-Glance
Syncs with attendee tools like
digital signage. ✓
WVC Onsite Digital Signs
Connects with speaker
ready room?
REQUIREMENT:
Connects with speaker ready room. ✓
Speaker	Ready	Room
Connects with speaker ready room. ✓
Speaker	Ready	Room
Speaker	Ready	Room
Connects with audience
response?
REQUIREMENT:
Connects with audience response. ✓
The Speaker View
The Attendee View
The Outcome?
The Outcome
•  Vendors worked together well
•  Meeting planners had resources they
needed
•  Speakers and attendees were happy
Try It Yourself
•  Search “WVC 2017” in the Apple App or
Google Play Stores
•  Download the app and test the different
experiences:
– Meeting Planner Experience
– Speaker Experience
– Staff Member Experience
– Vendor Experience
•  See me for login details.
Michael Doane
Marketing Manager
CadmiumCD
Questions? Comments?
Michael Doane
Marketing Manager, CadmiumCD
michael@cadmiumcd.com
443-640-6940

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