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Similar to LinkedIn Recruiting: Optimize Your Company's Profile and Employee Pages
Similar to LinkedIn Recruiting: Optimize Your Company's Profile and Employee Pages (20)
LinkedIn Recruiting: Optimize Your Company's Profile and Employee Pages
- 1. Recruiting Solutions Spartan Stores Recruiting Solutions Recruiting Solutions 1
- 2. LinkedIn: A global pool of talent 175M+ +2 new 100 M+ Members worldwide Members per second Monthly unique visitors North America: 70M+ Asia Pacific: Europe, Middle East 30M+ Latin America and and Africa: Caribbean: 50M+ 20M+ Monthly uniques source:Comscore Recruiting Solutions 2
- 3. Talent Pool Reach the best candidates, not just the actives <20% Active 161M+ members You hired over >80% 26 Passive LinkedIn members last year Recruiting Solutions Note: Active-passive figures come from 2011 third-party study conducted by Lou Adler and the 3 Adler Group
- 4. 1. Talent Pool Talented professionals are connecting with your company today ~600 Profiles visited by… 1,288 members per month Employees on LinkedIn Visited by… Company page 165 members per month Missed opportunity to influence these professionals Recruiting Solutions Note: employee profile viewers and company page viewers reflect unique members visiting 4
- 5. 2. Targeting What do candidates see when they visit your employees’ profiles? 1,288 professionals visit your employees’ profile pages every month Erica Robertson Programmer Analyst ACME systems Recruiting Solutions Note: number of professionals visiting reflects unique members visiting your employees profiles 5
- 6. 2. Targeting Your target talent is networking with your employees 1,288 professionals visit your employees’ profile pages every month Top job functions Top viewer companies Recruiting Solutions Note: number of professionals visiting reflects unique members visiting your employees profiles 6
- 7. 2. Targeting Engage them with personalized opportunities 1,288 professionals visit your employees’ profile pages every month Erica Robertson Accounting at Spartan Stores Picture yourself with a career in Accounting at Spartan Stores Erica Robertson Programmer Analyst ACME systems Recruiting Solutions Note: employee profile viewers reflect unique members visiting your employees profiles 7
- 8. 2. Targeting Your company page experience is limited today 165 professionals visit your company page every month Erica Robertson Programmer Analyst ACME systems Recruiting Solutions Note: company page viewers reflect unique members visiting your company page 8
- 9. Targeting Show relevant opportunities with rich employment branding 165 professionals visit your company page every month Erica Robertson Spartan Stores Do you have the passion? Join our team today! Do you have what it takes? Erica Robertson Programmer Analyst A dynamic place to work Spartan has Stores 925 followers Are you looking for an opportunity to shape the direction of one of the fastest growing companies out there? From consulting to research, software to sales, we have the right opportunities for you to take your career to the next level. We are looking for ambitious ACME systems and entrepreneurial leaders who believe in big ideas, creative thinking, and teamwork. How you’re connected to Spartan Stores Come join us! 151 First degree connections 1,778 Second degree connections Jobs you may be interested in 3,531 Employees on LinkedIn Programmer Analyst, Spartan Storeslooking for world class professional to take our products and services to the next We’re Check out insightful statistics about level. Join our team...more employees >> Programmer Analyst, Spartan Learn more>> Build and manage a high performing team and inspire them to achieve our company’s Stores ambitious goals…more Life at our company Each viewer will see Programmer Analyst, Spartan Storeslooking for world class professional to take our products and services to the next We’re personalized jobs level. Join our team...more See more jobs What our employees are saying “ What I love the most about working here is the amazing diversity of thought. I’m constantly ” learning from my colleagues. Recruiting Solutions 9
- 10. 2. Targeting Show relevant opportunities with rich employment branding 165 professionals visit your company page every month Companies Home | Spartan Stores Spartan Stores Careers 925 followers Prominent banner makes a big impression Erica Robertson Programmer Analyst Join the team that is transforming the future. We are passionate about what we do. ACME systems Jobs at Spartan Stores Ariel Hsiao Emily Meinhardt Programmer Analyst Programmer Analyst Account Executive Programmer Analyst Todd Logan Hillary Carroll VP of Finance Manager of Operations Senior Programmer Analyst Programmer Analyst Each viewer will see Senior Programmer Analyst personalized jobs ABOUT Spartan Stores Watch the video for a peek into the fast-paced world at our headquarters. Director of Accounting Every day, our employees are working on exciting projects that Director of Accounting make a real difference for our customers. Plus, we’re really excited to show off our newly remodeled office space! Check out the links below for more about us: Amazon Our Career Site ► Recruiting Solutions Note: company page viewers reflect unique members visiting your company page 10
- 11. 2. Targeting Your target talent is researching your company 165 professionals visit your company page every month Top job functions Top viewer companies Recruiting Solutions Note: company page viewers reflect unique members visiting your company page 11
- 12. 2. Targeting Reach candidates with personalized jobs on mobile as well as on their computer Erica Robertson Job you may be interested in: Programmer Analyst Programmer Analyst Spartan Stores ACME systems Recruiting Solutions 12
Editor's Notes
- LinkedIn is the best global talent pool, with a rapidly growing member base[RMs may remove this slide if context has already been set]
- LinkedIn is the only place on the web where you can recruit both passive and active candidatesTraditional job boards provide access to only the 20% of professionals who are actively lookingLinkedIn provides access to both these, and the over 80% of passive candidates who are not actively searching on job boardsMany of these members are the people you’re interested in hiring. In fact, last year your company hired ### LinkedIn membersWe know this because we can track every time a member changes his or her profile to your company[NOTE: We should not overlook active candidates as a legitimate source of hire. Instead, focus on how LinkedIn helps you access BOTH these candidates and the tens of millions of passive candidates that can’t be reached anywhere else]
- Not only is LinkedIn a great source of talent, but your company is already connected to talented professionals.You have two key assets on LinkedIn todayYour ### employees are connected to over ### professionals, and over ### professionals are viewing their profile pages each monthYour company page is visited by ### professionals each month who are coming here to research your companyThese professionals are interacting with your company every day on LinkedIn, but right now you’re missing this huge opportunity to influence them.Transition: I’m going to walk you through how you can very easily take advantage of this opportunity.[Note: All data excludes employees themselves]
- Visitors to your employees’ profile pages are the types of candidates you’d want to hire:Relate Merlin data on job function to their hiring needsRelate Merlin data on viewer companies to their competitors for talent and the companies they’d like to recruit from, as applicableYou can pose this as a question: “Are these the types of candidates that you’d want to recruit more effectively?”[Note: This excludes employees visiting each other’s profiles]
- [NOTE: Remove slide if customer has already bought a LinkedIn Career Page]Another common thing members do on LinkedIn is research companies. ### professionals visit your company page each month. They may come from an employee’s profile, from a search on LinkedIn, from Google, or from another source.Today, though, they only see basic information about your company, and how they’re connected to your employeesAgain you’re missing an opportunity to truly engage them.[Note: This excludes employees viewing their own company’s page]
- When you invest in a LinkedIn Career Page, these ### visitors will see jobs targeted specifically to them.These opportunities are surrounded by employment branding content that shows what it’s like to work at your company through banners, videos, employee testimonials and more.Again, by putting more of your jobs on LinkedIn, you can provide a relevant experience to the broad range of professionals who will be viewing the page. Only posting a small subset of your jobs will give candidates the impression that your company isn’t hiring people like them.[Note: This excludes employees viewing their own company’s page][Note: This slide describes the LinkedIn Career Page, but is presented as a seamless component of a larger solution]
- When you invest in a LinkedIn Career Page, these ### visitors will see jobs targeted specifically to them.These opportunities are surrounded by employment branding content that shows what it’s like to work at your company through banners, videos, employee testimonials and more.Again, by putting more of your jobs on LinkedIn, you can provide a relevant experience to the broad range of professionals who will be viewing the page. Only posting a small subset of your jobs will give candidates the impression that your company isn’t hiring people like them.[Note: This excludes employees viewing their own company’s page][Note: This slide describes the LinkedIn Career Page, but is presented as a seamless component of a larger solution]
- As with your employee profile pages, your company page is visited by the types of talent you’re interested in hiring.Relate Merlin data on job function to their hiring needsRelate Merlin data on viewer companies to their competitors for talent and the companies they’d like to recruit from, as applicableYou can pose this as a question: “Are these the types of candidates that you’d want to recruit more effectively?”[Note: This excludes employees viewing their own company’s page]