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The world
YOU KNOW
Overproduced bread in bakeries
15 - 20 %
Vienna disposes daily as much bread as Graz needs
70 t daily
60.000 t
Our precious bread
Bread counts for 1/12 of food never eaten in
Austria
A new
ERA
A solution where granola
is made from
overproduced bread
to reduce food waste.
The crunchiest
granola with a
sustainable
impact.
● 100% natural ingredients
● Unique crunchy taste
● Sustainable and vegan
● Nutritious rye and whole grain
● 1 kg bread = 1 kg granola
● 1 kg granola = 1.410l Water saved
● 400g flavour experience
We are
Reducing Saving Rescuing
125t co2
per year
1.410l water
per kg
83% bread
Disposed otherwise
Granola market size
2024 DACH
541.3 Mio €
Consumption per
capita DACH
3.0 kg
Revenue per capita
DACH
14.39 €
9.0 B€ Europe 5 kg Europe 21.26 € Europe
Breakfast Cereals in Europe, MarketLine, 2019, MTLN15962813
KG
1.5
BN
Cereal market trend
Breakfast Cereals in Europe, MarketLine, 2019, MTLN15962813
2014 2015 2016 2017 2018
$ 2.250 BN
$ 2.125 BN
$ 2.000 BN
$ 9.0
BN
3.41
%
Market consumption
volume
Compound annual
growth rate
Revenue in 2018
D2C
B2B
Business model
BRüSLi branded
Corporate social identity,
additional revenue
stream for bakery and
retail chains
BRüSLi direct sale
Retail & online,
customer centric, brand
image
A product variant unheard of
in the industry, improved
sensory appeal, similar
products in the development
pipeline
Scalable: Strong partners for
production and distribution,
little effort of time and
personnel, replicable supply
chain, geographically &
culturally scalable
Our advantages
Novelty Light asset base Added value
Corporate social identity,
additional revenue for
supermarkets and bakeries,
effortless contribution to a
global issue
Customer spotlight
Returning customer rate
grown 89.1 % p.m. compared to
4.6 % in February
29.0 %
Latest online conversion
rate compared to 2.6% since
the beginning
4,1 %
Social Media Engagement rate
compared to 1.18% food &
beverage industry benchmark
11.88 %
Conversions happen after two
website visits. 72.75% at first
interaction
88.1 %
91.9 %
Customers are
from Austria
REWE & co
www.brüsli.com
Q1 2021 Q2 2021 Q3-4 2021 2022-24
Online & retail launch AT,
big scale production,
nationwide media attention
5t bread saved per month,
203.000 € revenue
Additional recipes &
products, retail expansion,
market entry Germany
64.2 Mio. revenue, expanded
to 9+ EU countries
So far so good..
Returning customers
29.0 %
Revenue
203 k€
Media coverage (total reach >2M)
32x
Our journey Q1 - Q2 2021
Partnerships & media attention
Due to our unique added value for stakeholders, we are able to get
competing partners on board working with us. In addition, we constantly
receive media attention and support from publishing companies and potential
investors.
Outlook 2024
Countries in Europe
9+
Market coverage by 2024
0.34 %
Revenue by 2024
€ 64.2 Mio
Gross profit margin
43%
32 kT
bread saved
A society caring about
resources.
Vision Mission
Reducing food waste
made simple.
The bigger picture
MP
A marketplace for
UPCYCLING
SOLUTIONS
Michael
Co-founder
COO
Sarah
Founder
CEO
Become part of the BRüSLi story
Staff
Market
expansion
600k
Euro
Product
Subscriptions
Loyalty program
Cooperations
Awareness
Content production
Product portfolio
Product improvements
Free shipping
One day customer support
Availability
Thomas
Financial
Expert
Marlies
Community
Manager
Anna
Marketing
Manager
VIE | Maria-Lassnig-Straße 32, 1100
VIE | Gudrunstraße 11/6B, 1100 www.2ndcc.me
VIE | Mariahilfer Str. 167/9, 1150
VIE | Gudrunstraße 11/6B, 1100
www.bruesli.com
hello@bruesli.com
sarah@bruesli.com
michael@bruesli.com

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BRüSLi investors pitch deck

  • 1.
  • 3. Overproduced bread in bakeries 15 - 20 % Vienna disposes daily as much bread as Graz needs 70 t daily 60.000 t Our precious bread Bread counts for 1/12 of food never eaten in Austria
  • 5. A solution where granola is made from overproduced bread to reduce food waste.
  • 6. The crunchiest granola with a sustainable impact. ● 100% natural ingredients ● Unique crunchy taste ● Sustainable and vegan ● Nutritious rye and whole grain ● 1 kg bread = 1 kg granola ● 1 kg granola = 1.410l Water saved ● 400g flavour experience
  • 7. We are Reducing Saving Rescuing 125t co2 per year 1.410l water per kg 83% bread Disposed otherwise
  • 8. Granola market size 2024 DACH 541.3 Mio € Consumption per capita DACH 3.0 kg Revenue per capita DACH 14.39 € 9.0 B€ Europe 5 kg Europe 21.26 € Europe Breakfast Cereals in Europe, MarketLine, 2019, MTLN15962813
  • 9. KG 1.5 BN Cereal market trend Breakfast Cereals in Europe, MarketLine, 2019, MTLN15962813 2014 2015 2016 2017 2018 $ 2.250 BN $ 2.125 BN $ 2.000 BN $ 9.0 BN 3.41 % Market consumption volume Compound annual growth rate Revenue in 2018
  • 10. D2C B2B Business model BRüSLi branded Corporate social identity, additional revenue stream for bakery and retail chains BRüSLi direct sale Retail & online, customer centric, brand image
  • 11. A product variant unheard of in the industry, improved sensory appeal, similar products in the development pipeline Scalable: Strong partners for production and distribution, little effort of time and personnel, replicable supply chain, geographically & culturally scalable Our advantages Novelty Light asset base Added value Corporate social identity, additional revenue for supermarkets and bakeries, effortless contribution to a global issue
  • 12. Customer spotlight Returning customer rate grown 89.1 % p.m. compared to 4.6 % in February 29.0 % Latest online conversion rate compared to 2.6% since the beginning 4,1 % Social Media Engagement rate compared to 1.18% food & beverage industry benchmark 11.88 % Conversions happen after two website visits. 72.75% at first interaction 88.1 % 91.9 % Customers are from Austria
  • 13. REWE & co www.brüsli.com Q1 2021 Q2 2021 Q3-4 2021 2022-24 Online & retail launch AT, big scale production, nationwide media attention 5t bread saved per month, 203.000 € revenue Additional recipes & products, retail expansion, market entry Germany 64.2 Mio. revenue, expanded to 9+ EU countries So far so good..
  • 14. Returning customers 29.0 % Revenue 203 k€ Media coverage (total reach >2M) 32x Our journey Q1 - Q2 2021
  • 15. Partnerships & media attention Due to our unique added value for stakeholders, we are able to get competing partners on board working with us. In addition, we constantly receive media attention and support from publishing companies and potential investors.
  • 16. Outlook 2024 Countries in Europe 9+ Market coverage by 2024 0.34 % Revenue by 2024 € 64.2 Mio Gross profit margin 43% 32 kT bread saved
  • 17. A society caring about resources. Vision Mission Reducing food waste made simple. The bigger picture MP
  • 19. Michael Co-founder COO Sarah Founder CEO Become part of the BRüSLi story Staff Market expansion 600k Euro Product Subscriptions Loyalty program Cooperations Awareness Content production Product portfolio Product improvements Free shipping One day customer support Availability Thomas Financial Expert Marlies Community Manager Anna Marketing Manager
  • 20. VIE | Maria-Lassnig-Straße 32, 1100 VIE | Gudrunstraße 11/6B, 1100 www.2ndcc.me VIE | Mariahilfer Str. 167/9, 1150 VIE | Gudrunstraße 11/6B, 1100 www.bruesli.com hello@bruesli.com sarah@bruesli.com michael@bruesli.com