It's getting cereal.
6 month after launching BRüSLi in Austria and 200k in revenue we are looking for additional capital to further make our vision come true.
3. Overproduced bread in bakeries
15 - 20 %
Vienna disposes daily as much bread as Graz needs
70 t daily
60.000 t
Our precious bread
Bread counts for 1/12 of food never eaten in
Austria
5. A solution where granola
is made from
overproduced bread
to reduce food waste.
6. The crunchiest
granola with a
sustainable
impact.
● 100% natural ingredients
● Unique crunchy taste
● Sustainable and vegan
● Nutritious rye and whole grain
● 1 kg bread = 1 kg granola
● 1 kg granola = 1.410l Water saved
● 400g flavour experience
7. We are
Reducing Saving Rescuing
125t co2
per year
1.410l water
per kg
83% bread
Disposed otherwise
8. Granola market size
2024 DACH
541.3 Mio €
Consumption per
capita DACH
3.0 kg
Revenue per capita
DACH
14.39 €
9.0 B€ Europe 5 kg Europe 21.26 € Europe
Breakfast Cereals in Europe, MarketLine, 2019, MTLN15962813
11. A product variant unheard of
in the industry, improved
sensory appeal, similar
products in the development
pipeline
Scalable: Strong partners for
production and distribution,
little effort of time and
personnel, replicable supply
chain, geographically &
culturally scalable
Our advantages
Novelty Light asset base Added value
Corporate social identity,
additional revenue for
supermarkets and bakeries,
effortless contribution to a
global issue
12. Customer spotlight
Returning customer rate
grown 89.1 % p.m. compared to
4.6 % in February
29.0 %
Latest online conversion
rate compared to 2.6% since
the beginning
4,1 %
Social Media Engagement rate
compared to 1.18% food &
beverage industry benchmark
11.88 %
Conversions happen after two
website visits. 72.75% at first
interaction
88.1 %
91.9 %
Customers are
from Austria
13. REWE & co
www.brüsli.com
Q1 2021 Q2 2021 Q3-4 2021 2022-24
Online & retail launch AT,
big scale production,
nationwide media attention
5t bread saved per month,
203.000 € revenue
Additional recipes &
products, retail expansion,
market entry Germany
64.2 Mio. revenue, expanded
to 9+ EU countries
So far so good..
15. Partnerships & media attention
Due to our unique added value for stakeholders, we are able to get
competing partners on board working with us. In addition, we constantly
receive media attention and support from publishing companies and potential
investors.
16. Outlook 2024
Countries in Europe
9+
Market coverage by 2024
0.34 %
Revenue by 2024
€ 64.2 Mio
Gross profit margin
43%
32 kT
bread saved
17. A society caring about
resources.
Vision Mission
Reducing food waste
made simple.
The bigger picture
MP
19. Michael
Co-founder
COO
Sarah
Founder
CEO
Become part of the BRüSLi story
Staff
Market
expansion
600k
Euro
Product
Subscriptions
Loyalty program
Cooperations
Awareness
Content production
Product portfolio
Product improvements
Free shipping
One day customer support
Availability
Thomas
Financial
Expert
Marlies
Community
Manager
Anna
Marketing
Manager
20. VIE | Maria-Lassnig-Straße 32, 1100
VIE | Gudrunstraße 11/6B, 1100 www.2ndcc.me
VIE | Mariahilfer Str. 167/9, 1150
VIE | Gudrunstraße 11/6B, 1100
www.bruesli.com
hello@bruesli.com
sarah@bruesli.com
michael@bruesli.com