Created by the team at Twenty20
With Instagram advertising set to rollout to the public during Q3 2015, now is the time to get ready for this massive new opportunity for social media marketers and digital advertisers. Here is early data on how 5 companies have seen great success accessing Instagram's engaged community with tests that have been running across many industries in the Canadian market. Overall, each of these companies has succeeded by fitting in to Instagram's aesthetic and blending into the feeds of authentic user generated content
4. In early tests, IG ads are
producing powerful results
across many industries.
Travel, Financial Services, CPG and Retail
All data sourced from Canadian market
tests from blog.business.instagram.com
6. Sharing their new brand commitment as the first
national burger restaurant without any hormones or
steroids, A&W targeted a young audience with real
photos in the classic IG “top-down food shot” style.
39%lift in ad recall
4%lift in message
association
7. Bold, vividly colored photo ads showcased
L’Oréal Paris cosmetics in a real snowy, outdoor
setting, aiming to increase brand awareness.
7%
recommendations
lift
2XNielsen’s average
ad recall (14% lift)
8. Aiming to change perception and generate
awareness of their credit card program with
18-22 year olds, Scotiabank’s ads played off
collections of items from movies with the
popular hashtag #ThingsOrganizedNeatly.
20%lift in ad recall
6%lift in brand
awareness
9. Canadian Tire pushed its #ShovelitForward campaign
to increase recommendations. Video ads focused on
authentic kindness pushed strong results.
45%lift in ad recall
18%lift in campaign
awareness
10. To generate awareness of new destinations
including Panama and Rio de Janeiro. Air Canada
featured photos by Instagram influencers sent
by the airline to each destination .
29%lift in ad recall
4%lift in message
association