SlideShare a Scribd company logo
1 of 40
Download to read offline
I have an idea!
How to transform what is in your boss’ head into
something deployable.
Rubén Orta Magán
CTO Grupo Antevenio
email: rorta@antevenio.com
blog: http://devspoke.com
twitter: @agileando
linkedin: es.linkedin.com/in/rubenorta
slideshare: es.slideshare.net/agileando
github: github.com/rubenorta
The Cowboy Coder
The Cowboy Coder
That
Sucked!
The Consultant
The Consultant
That
Sucked!That
Sucked!
The Agilist
The Agilist
This still
sucks!
What I have built ?
an affiliate network ( dead )
two email marketing platform
two landing page builders
a transactional email service
a kpi management tool
a co-registration platform
an xml feed processing tool
a twitter users ranking (dead)
a fashion portal
a job portal
an ecommerce ( fashion )
a social travel site
two deals aggregators
The Framework
Our Framework
[1] The Idea
[2] The Vision
[3] Research
[4] User Persona Definition
[5] Inception
[6] Storyboards
[7] User Stories Workshop
[8] User Story Mapping
[9] Build
I have an
idea!
Iiiiiii haaaave an
ideeeeeeea!
“I hate to tell you, but you have very little. Ideas are easy.
Implementation is hard. Keep thinking.”
Guy Kawasaki
“Execution really shapes whether your company takes off
or not. A lot of people start out with an exciting thing and
they want to take over the world, but really the people
who do take over the world have a good plan of how to
get there and the steps along the way.”
Pete Cashmore
“Ideas are commodity. Execution of them is not.“
Michael Dell
Everyone have ideas
[2] The Vision
WHO:
General Manager, Marketing, Product Owner, User
Experience, Sales
DURATION:
2 Hours
DELIVERABLES:
The Product Vision Board
MATERIALS:
Paper, Post-It, WhiteBoard
[2] Product Vision Board
VISION
Crisp summary of the vision / idea.
TARGET
GROUP
Which market segment does the
product address?
Who are the target users and
customers?
NEEDS
Which needs does the
product support?
How does it create value for
its users?
Which emotions will it
evolve?
PRODUCT
What are the three to five
top features?
What are its unique selling
points?
VALUE
How is the product going
to benefit the company?
Will it, for instance,
increase revenue, enter a
new market, develop the
brand, reduce cost, create
valuable knowledge?
BARRIERS BARRIERS BARRIERS BARRIERS
[2] Example
VISION: Travel to the moon
TARGET
GROUP
Astronauts
USA Government
NEEDS
Allow travel to outer space.
Roundtrip transport to the
moon with humans.
PRODUCT
1. Roundtrip to the
moon.
2. Human safe
3. Communication
system between
earth and starship.
VALUE
Be the first country to
put a man in the
moon.
Winning USSR in the
space race
This is an idea of ​​JFK but hasn’t the full
support of the Senate.
Gravity. There is no oxygen in the
stratosphere.
We Only have managed to put
men in orbit
USSR was the first country to
put a man in orbit
[3] Research
WHO:
Marketing, User Experience, Sales, Support
DURATION:
2 hours interview definition, 1-2 weeks to research
DELIVERABLES:
Qualification questionnaire, Research Documents
MATERIALS:
Paper, Phone, Email.
[3] Research
[1] Competitive analysis
[2] Market sizing
[3] Identifying neglected and growing user segments
[4] Differentiation ( Price, Promotion, Design….)
[5] Find the early adopters
[3] How is an early adopter ?
[1] He has a problem
[2] He’s aware that has a problem
[3] He’s using substitutes (other products) or a workaround
[4] He’s actively looking for a solution
[5] He has a budget
[4] Persona
WHO:
User Experience, Product Owner
DURATION:
½ day
DELIVERABLES:
User Persona
MATERIALS:
Paper
[4] User Persona
PICTURE &
NAME
DETAILS GOAL
What does the person looks
like?
What is its name?
Choose a picture and a name
that are representative, and
that allow you to develop
sympathy for that persona.
What are the person’s relevant
characteristics and behaviours?
Consider demographics, spare
time activities, attitudes, and
common tasks, for instance.
Why would the persona want to
buy or use the product?
What problems should the
product solve?
What benefits does the persona
want to archive?
If there are multiple problems
or benefits, identify the main
one and put it at the top
[4] Example
PICTURE &
NAME
Neil Armstrong
DETAILS
Age: 39 years old
Job: Astronaut
At age 6 he had the opportunity to fly
in an airplane. Before having a driver's
license and earn the airplane pilot's
license.
He has participated in the Korean War,
making 78 successful missions. After
his retirement as a pilot, he passed the
examinations for astronaut and he is
currently working for the government
of the USA.
He is ambitious and eager to conquer
the world person.
"I think all men have a finite number of
heartbeats. I have no intention of
spending any of mine "
OBJECTIVES
He wants to be a member
of the first expedition to
the Moon.
He wants to survive the
expedition.
He wants to help his
country.
[5] Inception
WHO:
Product Owner, Scrum Master, Developers, UX, Design
DURATION:
1-2 days
DELIVERABLES:
Inception Deck
MATERIALS:
Post-It, Color Pen, WhiteBoard
[5] Inception
[1] Why are we here ?
[2] Elevator pitch
[3] Design a product box
[4] Create a NOT List
[5] Meet your neighbors
[6] Show the solution
[7] Ask what keeps us up at night
[8] Size it up
[9] Be clear on what’s going to give
[10] Show what it’s going to take
[5] Inception
[1] Why are we here ?
[2] Elevator pitch
[3] Design a product box
[4] Create a NOT List
[5] Meet your neighbors
[6] Show the solution
[7] Ask what keeps us up at night
[8] Size it up
[9] Be clear on what’s going to give
[10] Show what it’s going to take
[6] Storyboards
WHO:
Product Owner, Scrum Master, UX
DURATION:
From an hour to a day per artifact
DELIVERABLES:
Storyboards + paper prototypes
MATERIALS:
Paper, Color Pens
[6] Example
Mar de la
Tranquilidad
0º42'50"N-23º42'28"E
Escaleras salida
al exterior.
Casco, Guantes,
Botas, Módulo
Supervivencia,
Cuerpo
Es un pequeño
paso para el
hombre pero un
gran paso para la
humanidad.
Zona Control,
Camara
Aislamiento
Apertura
Puertas,
Sistema TV
ACTIVITY NAME: Moon walk
The lunar module is on
the surface of the moon.
Neil checks that all equipment
worn is correct and working.
After the check he moves to
the isolation chamber to
proceed to the departure of
the ship.
His partner Buzz opens the
doors of the lunar module and
turn on the communication
systems.
Neil descends the stairs
and step on the lunar
surface.
After taking a few steps
on the lunar surface
sends a message to earth.
[7] User Stories Workshop
WHO:
Product Owner, Scrum Master, Developers, UX
DURATION:
1 Day
DELIVERABLES:
Product Backlog
MATERIALS:
Post-It, Cards, Color Pens
[7] User Story
<Theme> <Priority> <Size>
As a <type of user>, I want <some
goal> so that <some reason>.
Definition(s) of Done:
Given a <type of user>,
when <some action>,
then <some result>
[7] Example
Moon Landing, 5, 13
As Neil, I want to use a space suit so
that i can walk in the moon.
Definition(s) of Done:
Given an astronaut, in the lunar
module, wearing a spacesuit
when he walk in the moon,
then he can breath and stay warm.
[8] User Story Mapping
WHO:
Product Owner, Scrum Master, Developers, UX
DURATION:
½ Day
DELIVERABLES:
RoadMap + MVP
MATERIALS:
Product Backlog, Post-IT, Color Pens
[8] User Story Mapping
US 1.1
US 1.2
US 1.3
PRIORITY
TIME
ACTIVITY 1 ACTIVITY 2 ACTIVITY 3
[8] User Story Mapping
US 1.1
US 1.2
US 1.3
MVP
V.1
V.2
PRIORITY
TIME
ACTIVITY 1 ACTIVITY 2 ACTIVITY 3
[9] Build
WHO:
Product Owner, Scrum Master, Developers, UX
DURATION:
2 Weeks * Sprint
DELIVERABLES:
Sprint backlog, a new product or a new feature
MATERIALS:
Whiteboard, task repository, computers
[9] Build with Scrum
product
backlog
sprint
backlog sprint delivery
feedback
planning
retrospective
daily
demo
Takeaways
[1] Define the problem
[2] Research about the activity
[3] Construct an hypothesis
[4] Test
[5] Change your way of work
Recommended books
Any questions ?
Gracias!
Thanks!
@agileando

More Related Content

What's hot

Acionamentos hidráulicos e pneumáticos senai mg
Acionamentos hidráulicos e pneumáticos   senai mgAcionamentos hidráulicos e pneumáticos   senai mg
Acionamentos hidráulicos e pneumáticos senai mgemelchiors
 
Tabela de substituição de c.i.
Tabela de substituição de c.i.Tabela de substituição de c.i.
Tabela de substituição de c.i.Alã Matos
 
Apostila jogo do bicho
Apostila jogo do bichoApostila jogo do bicho
Apostila jogo do bichoAla Sousa Lima
 
Tabela polícia militar com REAJUSTE DA GCEF
Tabela polícia militar com REAJUSTE DA GCEFTabela polícia militar com REAJUSTE DA GCEF
Tabela polícia militar com REAJUSTE DA GCEFRede Democrática PMDF
 
105指考成績人數累計
105指考成績人數累計105指考成績人數累計
105指考成績人數累計中 央社
 
Inch To Millimeter Conversion Table
Inch To Millimeter Conversion TableInch To Millimeter Conversion Table
Inch To Millimeter Conversion TableAmericanMillwright
 
Dpe-riot ammo defensetechs
Dpe-riot ammo defensetechsDpe-riot ammo defensetechs
Dpe-riot ammo defensetechsalancabe
 
Vazão dos injetores modelos vw
Vazão dos injetores modelos vwVazão dos injetores modelos vw
Vazão dos injetores modelos vwSergio Favaro
 

What's hot (9)

Acionamentos hidráulicos e pneumáticos senai mg
Acionamentos hidráulicos e pneumáticos   senai mgAcionamentos hidráulicos e pneumáticos   senai mg
Acionamentos hidráulicos e pneumáticos senai mg
 
Tabela de substituição de c.i.
Tabela de substituição de c.i.Tabela de substituição de c.i.
Tabela de substituição de c.i.
 
Apostila jogo do bicho
Apostila jogo do bichoApostila jogo do bicho
Apostila jogo do bicho
 
Tabela polícia militar com REAJUSTE DA GCEF
Tabela polícia militar com REAJUSTE DA GCEFTabela polícia militar com REAJUSTE DA GCEF
Tabela polícia militar com REAJUSTE DA GCEF
 
Seriales
SerialesSeriales
Seriales
 
105指考成績人數累計
105指考成績人數累計105指考成績人數累計
105指考成績人數累計
 
Inch To Millimeter Conversion Table
Inch To Millimeter Conversion TableInch To Millimeter Conversion Table
Inch To Millimeter Conversion Table
 
Dpe-riot ammo defensetechs
Dpe-riot ammo defensetechsDpe-riot ammo defensetechs
Dpe-riot ammo defensetechs
 
Vazão dos injetores modelos vw
Vazão dos injetores modelos vwVazão dos injetores modelos vw
Vazão dos injetores modelos vw
 

Viewers also liked

Product Strategy and Product Success
Product Strategy and Product SuccessProduct Strategy and Product Success
Product Strategy and Product SuccessRoman Pichler
 
Lean UX Bootcamp @ 500 Startups - Intro to Usability
Lean UX Bootcamp @ 500 Startups - Intro to UsabilityLean UX Bootcamp @ 500 Startups - Intro to Usability
Lean UX Bootcamp @ 500 Startups - Intro to UsabilityRick Boardman
 
Deliver value not quantity, a Lean UX approach
Deliver value not quantity, a Lean UX approachDeliver value not quantity, a Lean UX approach
Deliver value not quantity, a Lean UX approachOana Mangiurea
 
Validation options for startup ideas.
Validation options for startup ideas.Validation options for startup ideas.
Validation options for startup ideas.Jimmy Flores
 
Responding To Market Shifts
Responding To Market ShiftsResponding To Market Shifts
Responding To Market ShiftsZach Nies
 
Build a Business on Instagram 2016
Build a Business on Instagram 2016Build a Business on Instagram 2016
Build a Business on Instagram 2016Shreyans Jain
 
Startup Ideas
Startup IdeasStartup Ideas
Startup IdeasZach Nies
 
500 Startups UX Bootcamp - Talk to your Effin Users
500 Startups UX Bootcamp - Talk to your Effin Users500 Startups UX Bootcamp - Talk to your Effin Users
500 Startups UX Bootcamp - Talk to your Effin UsersRick Boardman
 
Silicon Halton Lean Startup Day - Sep 2013
Silicon Halton Lean Startup Day - Sep 2013Silicon Halton Lean Startup Day - Sep 2013
Silicon Halton Lean Startup Day - Sep 2013Lean Intuit
 
Growth Hacking: How I Automated 45K+ Follower Instagram Profiles
Growth Hacking: How I Automated 45K+ Follower Instagram ProfilesGrowth Hacking: How I Automated 45K+ Follower Instagram Profiles
Growth Hacking: How I Automated 45K+ Follower Instagram ProfilesJoshua Fechter
 
HOW TO USE INSTAGRAM FOR BUSINESS
HOW TO USE INSTAGRAM FOR BUSINESSHOW TO USE INSTAGRAM FOR BUSINESS
HOW TO USE INSTAGRAM FOR BUSINESSFilipp Paster
 
Generating startup ideas
Generating startup ideasGenerating startup ideas
Generating startup ideasGiff Constable
 
Why Are You Roadmapping?
Why Are You Roadmapping?Why Are You Roadmapping?
Why Are You Roadmapping?Wendy Johansson
 
Sketching & Prototyping UX (starting with stories)
Sketching & Prototyping UX (starting with stories)Sketching & Prototyping UX (starting with stories)
Sketching & Prototyping UX (starting with stories)Karl Dotter
 
500 Startups Lean UX Bootcamp
500 Startups Lean UX Bootcamp500 Startups Lean UX Bootcamp
500 Startups Lean UX BootcampEnrique Allen
 
Creating Your MVP (or Startup Validation Hacks)
Creating Your MVP (or Startup Validation Hacks)Creating Your MVP (or Startup Validation Hacks)
Creating Your MVP (or Startup Validation Hacks)Abby Fichtner
 
Top Instagram Techniques to Get More Likes
Top Instagram Techniques to Get More LikesTop Instagram Techniques to Get More Likes
Top Instagram Techniques to Get More LikesInstrument
 
Lean Validation: 10 Ways to Quickly Test Your Startup Idea
Lean Validation: 10 Ways to Quickly Test Your Startup IdeaLean Validation: 10 Ways to Quickly Test Your Startup Idea
Lean Validation: 10 Ways to Quickly Test Your Startup IdeaProductPlan
 

Viewers also liked (19)

Product Strategy and Product Success
Product Strategy and Product SuccessProduct Strategy and Product Success
Product Strategy and Product Success
 
Lean UX Bootcamp @ 500 Startups - Intro to Usability
Lean UX Bootcamp @ 500 Startups - Intro to UsabilityLean UX Bootcamp @ 500 Startups - Intro to Usability
Lean UX Bootcamp @ 500 Startups - Intro to Usability
 
Deliver value not quantity, a Lean UX approach
Deliver value not quantity, a Lean UX approachDeliver value not quantity, a Lean UX approach
Deliver value not quantity, a Lean UX approach
 
Validation options for startup ideas.
Validation options for startup ideas.Validation options for startup ideas.
Validation options for startup ideas.
 
Responding To Market Shifts
Responding To Market ShiftsResponding To Market Shifts
Responding To Market Shifts
 
Startup assumptions
Startup assumptionsStartup assumptions
Startup assumptions
 
Build a Business on Instagram 2016
Build a Business on Instagram 2016Build a Business on Instagram 2016
Build a Business on Instagram 2016
 
Startup Ideas
Startup IdeasStartup Ideas
Startup Ideas
 
500 Startups UX Bootcamp - Talk to your Effin Users
500 Startups UX Bootcamp - Talk to your Effin Users500 Startups UX Bootcamp - Talk to your Effin Users
500 Startups UX Bootcamp - Talk to your Effin Users
 
Silicon Halton Lean Startup Day - Sep 2013
Silicon Halton Lean Startup Day - Sep 2013Silicon Halton Lean Startup Day - Sep 2013
Silicon Halton Lean Startup Day - Sep 2013
 
Growth Hacking: How I Automated 45K+ Follower Instagram Profiles
Growth Hacking: How I Automated 45K+ Follower Instagram ProfilesGrowth Hacking: How I Automated 45K+ Follower Instagram Profiles
Growth Hacking: How I Automated 45K+ Follower Instagram Profiles
 
HOW TO USE INSTAGRAM FOR BUSINESS
HOW TO USE INSTAGRAM FOR BUSINESSHOW TO USE INSTAGRAM FOR BUSINESS
HOW TO USE INSTAGRAM FOR BUSINESS
 
Generating startup ideas
Generating startup ideasGenerating startup ideas
Generating startup ideas
 
Why Are You Roadmapping?
Why Are You Roadmapping?Why Are You Roadmapping?
Why Are You Roadmapping?
 
Sketching & Prototyping UX (starting with stories)
Sketching & Prototyping UX (starting with stories)Sketching & Prototyping UX (starting with stories)
Sketching & Prototyping UX (starting with stories)
 
500 Startups Lean UX Bootcamp
500 Startups Lean UX Bootcamp500 Startups Lean UX Bootcamp
500 Startups Lean UX Bootcamp
 
Creating Your MVP (or Startup Validation Hacks)
Creating Your MVP (or Startup Validation Hacks)Creating Your MVP (or Startup Validation Hacks)
Creating Your MVP (or Startup Validation Hacks)
 
Top Instagram Techniques to Get More Likes
Top Instagram Techniques to Get More LikesTop Instagram Techniques to Get More Likes
Top Instagram Techniques to Get More Likes
 
Lean Validation: 10 Ways to Quickly Test Your Startup Idea
Lean Validation: 10 Ways to Quickly Test Your Startup IdeaLean Validation: 10 Ways to Quickly Test Your Startup Idea
Lean Validation: 10 Ways to Quickly Test Your Startup Idea
 

Similar to I have an idea!

Beyond Staggered Sprints: Integrating User Experience and Agile
Beyond Staggered Sprints: Integrating User Experience and AgileBeyond Staggered Sprints: Integrating User Experience and Agile
Beyond Staggered Sprints: Integrating User Experience and AgileJeff Gothelf
 
OpenStreetMap as a Successful Model for User-Generated Geospatial Content
OpenStreetMap as a Successful Model for User-Generated Geospatial ContentOpenStreetMap as a Successful Model for User-Generated Geospatial Content
OpenStreetMap as a Successful Model for User-Generated Geospatial ContentAndrew Turner
 
soft-colors-ui-design-for-agencies.pptx
soft-colors-ui-design-for-agencies.pptxsoft-colors-ui-design-for-agencies.pptx
soft-colors-ui-design-for-agencies.pptxJEWELLUCKYLYNGUINTO1
 
US First Moon Landing by Slidesgo.pptx
US First Moon Landing  by Slidesgo.pptxUS First Moon Landing  by Slidesgo.pptx
US First Moon Landing by Slidesgo.pptxAlexCarbo1
 
How To Write A Critical Review Essay. How To Write A Criti
How To Write A Critical Review Essay. How To Write A CritiHow To Write A Critical Review Essay. How To Write A Criti
How To Write A Critical Review Essay. How To Write A CritiMichelle Robertson
 
UX Tutorial Session Day 2
UX Tutorial Session Day 2UX Tutorial Session Day 2
UX Tutorial Session Day 2Fergus Roche
 
5: Happy users
5: Happy users5: Happy users
5: Happy usersCOMP 113
 
Final Presentation for Project Management
Final Presentation for Project Management Final Presentation for Project Management
Final Presentation for Project Management Sean O'Hara, CAPM
 
SHORT VERSION - Adventures in Agility: How One Online Publisher Changed Their...
SHORT VERSION - Adventures in Agility: How One Online Publisher Changed Their...SHORT VERSION - Adventures in Agility: How One Online Publisher Changed Their...
SHORT VERSION - Adventures in Agility: How One Online Publisher Changed Their...Larry Belmont
 
Adventures in Agility: How One Online Publisher Changed Their Approach to Onl...
Adventures in Agility: How One Online Publisher Changed Their Approach to Onl...Adventures in Agility: How One Online Publisher Changed Their Approach to Onl...
Adventures in Agility: How One Online Publisher Changed Their Approach to Onl...scitationstaff
 
Intro to UX Design
Intro to UX DesignIntro to UX Design
Intro to UX Designjayyearley
 
Jason Moore - Interaction design in enterprise teams
Jason Moore - Interaction design in enterprise teamsJason Moore - Interaction design in enterprise teams
Jason Moore - Interaction design in enterprise teamsroblund
 
Google earth
Google earthGoogle earth
Google earthdamopsu
 
Ppt pembukaan mapel informatika smp kelas vii.pptx
Ppt pembukaan mapel informatika smp kelas vii.pptxPpt pembukaan mapel informatika smp kelas vii.pptx
Ppt pembukaan mapel informatika smp kelas vii.pptxRhy-Rhy Zhaa
 
Wp, uxd, and you
Wp, uxd, and youWp, uxd, and you
Wp, uxd, and youwcto2017
 
WordPress, Design, and You (WCTO 2017)
WordPress, Design, and You (WCTO 2017)WordPress, Design, and You (WCTO 2017)
WordPress, Design, and You (WCTO 2017)Jesse Emmanuel Rosario
 

Similar to I have an idea! (20)

Beyond Staggered Sprints: Integrating User Experience and Agile
Beyond Staggered Sprints: Integrating User Experience and AgileBeyond Staggered Sprints: Integrating User Experience and Agile
Beyond Staggered Sprints: Integrating User Experience and Agile
 
OpenStreetMap as a Successful Model for User-Generated Geospatial Content
OpenStreetMap as a Successful Model for User-Generated Geospatial ContentOpenStreetMap as a Successful Model for User-Generated Geospatial Content
OpenStreetMap as a Successful Model for User-Generated Geospatial Content
 
soft-colors-ui-design-for-agencies.pptx
soft-colors-ui-design-for-agencies.pptxsoft-colors-ui-design-for-agencies.pptx
soft-colors-ui-design-for-agencies.pptx
 
US First Moon Landing by Slidesgo.pptx
US First Moon Landing  by Slidesgo.pptxUS First Moon Landing  by Slidesgo.pptx
US First Moon Landing by Slidesgo.pptx
 
User centric design (ucd)
User centric design (ucd)User centric design (ucd)
User centric design (ucd)
 
Design sprint 2.0
Design sprint 2.0Design sprint 2.0
Design sprint 2.0
 
How To Write A Critical Review Essay. How To Write A Criti
How To Write A Critical Review Essay. How To Write A CritiHow To Write A Critical Review Essay. How To Write A Criti
How To Write A Critical Review Essay. How To Write A Criti
 
UX Tutorial Session Day 2
UX Tutorial Session Day 2UX Tutorial Session Day 2
UX Tutorial Session Day 2
 
5: Happy users
5: Happy users5: Happy users
5: Happy users
 
Final Presentation for Project Management
Final Presentation for Project Management Final Presentation for Project Management
Final Presentation for Project Management
 
UCD Process
UCD ProcessUCD Process
UCD Process
 
Computer Science Proposal
Computer Science Proposal Computer Science Proposal
Computer Science Proposal
 
SHORT VERSION - Adventures in Agility: How One Online Publisher Changed Their...
SHORT VERSION - Adventures in Agility: How One Online Publisher Changed Their...SHORT VERSION - Adventures in Agility: How One Online Publisher Changed Their...
SHORT VERSION - Adventures in Agility: How One Online Publisher Changed Their...
 
Adventures in Agility: How One Online Publisher Changed Their Approach to Onl...
Adventures in Agility: How One Online Publisher Changed Their Approach to Onl...Adventures in Agility: How One Online Publisher Changed Their Approach to Onl...
Adventures in Agility: How One Online Publisher Changed Their Approach to Onl...
 
Intro to UX Design
Intro to UX DesignIntro to UX Design
Intro to UX Design
 
Jason Moore - Interaction design in enterprise teams
Jason Moore - Interaction design in enterprise teamsJason Moore - Interaction design in enterprise teams
Jason Moore - Interaction design in enterprise teams
 
Google earth
Google earthGoogle earth
Google earth
 
Ppt pembukaan mapel informatika smp kelas vii.pptx
Ppt pembukaan mapel informatika smp kelas vii.pptxPpt pembukaan mapel informatika smp kelas vii.pptx
Ppt pembukaan mapel informatika smp kelas vii.pptx
 
Wp, uxd, and you
Wp, uxd, and youWp, uxd, and you
Wp, uxd, and you
 
WordPress, Design, and You (WCTO 2017)
WordPress, Design, and You (WCTO 2017)WordPress, Design, and You (WCTO 2017)
WordPress, Design, and You (WCTO 2017)
 

More from Ruben Orta

De la newsletter al plan de email marketing
De la newsletter al plan de email marketingDe la newsletter al plan de email marketing
De la newsletter al plan de email marketingRuben Orta
 
Prácticas ágiles y software abierto para poner en órbita tu startup
Prácticas ágiles y software abierto para poner en órbita tu startupPrácticas ágiles y software abierto para poner en órbita tu startup
Prácticas ágiles y software abierto para poner en órbita tu startupRuben Orta
 
Coding dojo : Poker Hands
Coding dojo : Poker HandsCoding dojo : Poker Hands
Coding dojo : Poker HandsRuben Orta
 
365 días para transformar una startup
365 días para transformar una startup365 días para transformar una startup
365 días para transformar una startupRuben Orta
 
¿Quieres que el cerebro reptiliano te ayude a mejorar tus newsletters?
¿Quieres que el cerebro reptiliano  te ayude a mejorar tus newsletters?¿Quieres que el cerebro reptiliano  te ayude a mejorar tus newsletters?
¿Quieres que el cerebro reptiliano te ayude a mejorar tus newsletters?Ruben Orta
 
Mi primer map reduce
Mi primer map reduceMi primer map reduce
Mi primer map reduceRuben Orta
 
Remix the media with PopCorn.JS
Remix the media with PopCorn.JSRemix the media with PopCorn.JS
Remix the media with PopCorn.JSRuben Orta
 
INCREMENTA la CONVERSION de tu website con TEST a/b y multivariante
INCREMENTA la CONVERSION de tu website con TEST a/b y multivarianteINCREMENTA la CONVERSION de tu website con TEST a/b y multivariante
INCREMENTA la CONVERSION de tu website con TEST a/b y multivarianteRuben Orta
 
No es software todo lo que reluce
No es software todo lo que reluceNo es software todo lo que reluce
No es software todo lo que reluceRuben Orta
 

More from Ruben Orta (9)

De la newsletter al plan de email marketing
De la newsletter al plan de email marketingDe la newsletter al plan de email marketing
De la newsletter al plan de email marketing
 
Prácticas ágiles y software abierto para poner en órbita tu startup
Prácticas ágiles y software abierto para poner en órbita tu startupPrácticas ágiles y software abierto para poner en órbita tu startup
Prácticas ágiles y software abierto para poner en órbita tu startup
 
Coding dojo : Poker Hands
Coding dojo : Poker HandsCoding dojo : Poker Hands
Coding dojo : Poker Hands
 
365 días para transformar una startup
365 días para transformar una startup365 días para transformar una startup
365 días para transformar una startup
 
¿Quieres que el cerebro reptiliano te ayude a mejorar tus newsletters?
¿Quieres que el cerebro reptiliano  te ayude a mejorar tus newsletters?¿Quieres que el cerebro reptiliano  te ayude a mejorar tus newsletters?
¿Quieres que el cerebro reptiliano te ayude a mejorar tus newsletters?
 
Mi primer map reduce
Mi primer map reduceMi primer map reduce
Mi primer map reduce
 
Remix the media with PopCorn.JS
Remix the media with PopCorn.JSRemix the media with PopCorn.JS
Remix the media with PopCorn.JS
 
INCREMENTA la CONVERSION de tu website con TEST a/b y multivariante
INCREMENTA la CONVERSION de tu website con TEST a/b y multivarianteINCREMENTA la CONVERSION de tu website con TEST a/b y multivariante
INCREMENTA la CONVERSION de tu website con TEST a/b y multivariante
 
No es software todo lo que reluce
No es software todo lo que reluceNo es software todo lo que reluce
No es software todo lo que reluce
 

Recently uploaded

APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...ssuserf63bd7
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...SOFTTECHHUB
 
BAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxBAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxran17april2001
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in PhilippinesDavidSamuel525586
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesDoe Paoro
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryWhittensFineJewelry1
 
Supercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsSupercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsGOKUL JS
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...ssuserf63bd7
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 

Recently uploaded (20)

APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
 
BAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxBAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptx
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in Philippines
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic Experiences
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
 
Supercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsSupercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebs
 
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptxThe Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 

I have an idea!

  • 1. I have an idea! How to transform what is in your boss’ head into something deployable.
  • 2. Rubén Orta Magán CTO Grupo Antevenio email: rorta@antevenio.com blog: http://devspoke.com twitter: @agileando linkedin: es.linkedin.com/in/rubenorta slideshare: es.slideshare.net/agileando github: github.com/rubenorta
  • 9. What I have built ? an affiliate network ( dead ) two email marketing platform two landing page builders a transactional email service a kpi management tool a co-registration platform an xml feed processing tool a twitter users ranking (dead) a fashion portal a job portal an ecommerce ( fashion ) a social travel site two deals aggregators
  • 11. Our Framework [1] The Idea [2] The Vision [3] Research [4] User Persona Definition [5] Inception [6] Storyboards [7] User Stories Workshop [8] User Story Mapping [9] Build
  • 14. “I hate to tell you, but you have very little. Ideas are easy. Implementation is hard. Keep thinking.” Guy Kawasaki “Execution really shapes whether your company takes off or not. A lot of people start out with an exciting thing and they want to take over the world, but really the people who do take over the world have a good plan of how to get there and the steps along the way.” Pete Cashmore “Ideas are commodity. Execution of them is not.“ Michael Dell Everyone have ideas
  • 15. [2] The Vision WHO: General Manager, Marketing, Product Owner, User Experience, Sales DURATION: 2 Hours DELIVERABLES: The Product Vision Board MATERIALS: Paper, Post-It, WhiteBoard
  • 16. [2] Product Vision Board VISION Crisp summary of the vision / idea. TARGET GROUP Which market segment does the product address? Who are the target users and customers? NEEDS Which needs does the product support? How does it create value for its users? Which emotions will it evolve? PRODUCT What are the three to five top features? What are its unique selling points? VALUE How is the product going to benefit the company? Will it, for instance, increase revenue, enter a new market, develop the brand, reduce cost, create valuable knowledge? BARRIERS BARRIERS BARRIERS BARRIERS
  • 17. [2] Example VISION: Travel to the moon TARGET GROUP Astronauts USA Government NEEDS Allow travel to outer space. Roundtrip transport to the moon with humans. PRODUCT 1. Roundtrip to the moon. 2. Human safe 3. Communication system between earth and starship. VALUE Be the first country to put a man in the moon. Winning USSR in the space race This is an idea of ​​JFK but hasn’t the full support of the Senate. Gravity. There is no oxygen in the stratosphere. We Only have managed to put men in orbit USSR was the first country to put a man in orbit
  • 18. [3] Research WHO: Marketing, User Experience, Sales, Support DURATION: 2 hours interview definition, 1-2 weeks to research DELIVERABLES: Qualification questionnaire, Research Documents MATERIALS: Paper, Phone, Email.
  • 19. [3] Research [1] Competitive analysis [2] Market sizing [3] Identifying neglected and growing user segments [4] Differentiation ( Price, Promotion, Design….) [5] Find the early adopters
  • 20. [3] How is an early adopter ? [1] He has a problem [2] He’s aware that has a problem [3] He’s using substitutes (other products) or a workaround [4] He’s actively looking for a solution [5] He has a budget
  • 21. [4] Persona WHO: User Experience, Product Owner DURATION: ½ day DELIVERABLES: User Persona MATERIALS: Paper
  • 22. [4] User Persona PICTURE & NAME DETAILS GOAL What does the person looks like? What is its name? Choose a picture and a name that are representative, and that allow you to develop sympathy for that persona. What are the person’s relevant characteristics and behaviours? Consider demographics, spare time activities, attitudes, and common tasks, for instance. Why would the persona want to buy or use the product? What problems should the product solve? What benefits does the persona want to archive? If there are multiple problems or benefits, identify the main one and put it at the top
  • 23. [4] Example PICTURE & NAME Neil Armstrong DETAILS Age: 39 years old Job: Astronaut At age 6 he had the opportunity to fly in an airplane. Before having a driver's license and earn the airplane pilot's license. He has participated in the Korean War, making 78 successful missions. After his retirement as a pilot, he passed the examinations for astronaut and he is currently working for the government of the USA. He is ambitious and eager to conquer the world person. "I think all men have a finite number of heartbeats. I have no intention of spending any of mine " OBJECTIVES He wants to be a member of the first expedition to the Moon. He wants to survive the expedition. He wants to help his country.
  • 24. [5] Inception WHO: Product Owner, Scrum Master, Developers, UX, Design DURATION: 1-2 days DELIVERABLES: Inception Deck MATERIALS: Post-It, Color Pen, WhiteBoard
  • 25. [5] Inception [1] Why are we here ? [2] Elevator pitch [3] Design a product box [4] Create a NOT List [5] Meet your neighbors [6] Show the solution [7] Ask what keeps us up at night [8] Size it up [9] Be clear on what’s going to give [10] Show what it’s going to take
  • 26. [5] Inception [1] Why are we here ? [2] Elevator pitch [3] Design a product box [4] Create a NOT List [5] Meet your neighbors [6] Show the solution [7] Ask what keeps us up at night [8] Size it up [9] Be clear on what’s going to give [10] Show what it’s going to take
  • 27. [6] Storyboards WHO: Product Owner, Scrum Master, UX DURATION: From an hour to a day per artifact DELIVERABLES: Storyboards + paper prototypes MATERIALS: Paper, Color Pens
  • 28. [6] Example Mar de la Tranquilidad 0º42'50"N-23º42'28"E Escaleras salida al exterior. Casco, Guantes, Botas, Módulo Supervivencia, Cuerpo Es un pequeño paso para el hombre pero un gran paso para la humanidad. Zona Control, Camara Aislamiento Apertura Puertas, Sistema TV ACTIVITY NAME: Moon walk The lunar module is on the surface of the moon. Neil checks that all equipment worn is correct and working. After the check he moves to the isolation chamber to proceed to the departure of the ship. His partner Buzz opens the doors of the lunar module and turn on the communication systems. Neil descends the stairs and step on the lunar surface. After taking a few steps on the lunar surface sends a message to earth.
  • 29. [7] User Stories Workshop WHO: Product Owner, Scrum Master, Developers, UX DURATION: 1 Day DELIVERABLES: Product Backlog MATERIALS: Post-It, Cards, Color Pens
  • 30. [7] User Story <Theme> <Priority> <Size> As a <type of user>, I want <some goal> so that <some reason>. Definition(s) of Done: Given a <type of user>, when <some action>, then <some result>
  • 31. [7] Example Moon Landing, 5, 13 As Neil, I want to use a space suit so that i can walk in the moon. Definition(s) of Done: Given an astronaut, in the lunar module, wearing a spacesuit when he walk in the moon, then he can breath and stay warm.
  • 32. [8] User Story Mapping WHO: Product Owner, Scrum Master, Developers, UX DURATION: ½ Day DELIVERABLES: RoadMap + MVP MATERIALS: Product Backlog, Post-IT, Color Pens
  • 33. [8] User Story Mapping US 1.1 US 1.2 US 1.3 PRIORITY TIME ACTIVITY 1 ACTIVITY 2 ACTIVITY 3
  • 34. [8] User Story Mapping US 1.1 US 1.2 US 1.3 MVP V.1 V.2 PRIORITY TIME ACTIVITY 1 ACTIVITY 2 ACTIVITY 3
  • 35. [9] Build WHO: Product Owner, Scrum Master, Developers, UX DURATION: 2 Weeks * Sprint DELIVERABLES: Sprint backlog, a new product or a new feature MATERIALS: Whiteboard, task repository, computers
  • 36. [9] Build with Scrum product backlog sprint backlog sprint delivery feedback planning retrospective daily demo
  • 37. Takeaways [1] Define the problem [2] Research about the activity [3] Construct an hypothesis [4] Test [5] Change your way of work