2. Proprietary & Confidential,Version: 5-Jun-19
PROPRIETARY & CONFIDENTIAL - CENTIMENT CAPITAL HOLDINGS DISCLAIMER
These materials are confidential and proprietary to, and may not be reproduced, disseminated or referred to, in
whole or in part without the prior consent of CENTIMENT CAPITAL (“CENTIMENT”). These materials have
been prepared exclusively for the CENTIMENT client or potential client to which such materials are delivered and
may not be used for any purpose other than as authorized in writing by CENTIMENT. CENTIMENT assumes no
responsibility for verification of the information in these materials, and no representation or warranty is made as
to the accuracy or completeness of such information. CENTIMENT assumes no obligation to correct or update
these materials. These materials do not contain all information that may be required to evaluate, and do not
constitute a recommendation with respect to, any transaction or matter. Any recipient of these materials should
conduct its own independent analysis of the matters referred to herein.
CENTIMENT CAPITAL originates, structures and sells both primary and secondary private Intellectual property
transactions on behalf of its corporate and other forms of clients. The companies activities include, but are
not limited to, preparing and developing marketing plans and actively distributing the offering to potential
institutional investors and proprietary trading activities in relation to equities and other asset classes.
CENTIEMENT CAPITAL does not provide tax or legal advice or trade outside capital. Any discussion of tax or trading matters in these materials
(i) is not intended to be used, and cannot be used or relied upon, for the purposes of avoiding any tax or trading penalties
and (ii) may have been written in connection with the “promotion or marketing” of the transaction or matter
described herein. Accordingly, the recipient should seek advice based on its particular circumstances from an
independent tax advisor or the SEC.
4. Proprietary & Confidential,5-Jun-19
VISION
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BrainRap is The Uber for Music Marketing using Neurodata, it matches artists with their
audiences using Neurodata, as well as enhancing existing rapping ability exponentially.
The technology behind BrainRap, Neurosentiment has been endorsed by IBM, Sprint and one of
the leading neurolabs in the country. BrainRap is designed to empower artists of color to control
their revenue streams and function independent of labels.
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6. Proprietary & Confidential,5-Jun-19
Rationale Overview
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• Record Label executives are facing unprecedented challenges in connecting to their consumers and keeping up
with streaming technology and it is costing them money.
• There is a deep need for innovative revenue solutions in order for them to continue existing,
7. Proprietary & Confidential,5-Jun-19
Rationale Overview
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• This is Treyvon. He is an aspiring Millennial Rapper.
• He has been producing good music for a long time but has not had a high stream count or made much
money, despite a fan following.
• With BrainRap he is given the ability to visually see the lyrics which he needs to use to drive SEO and
streams and engagement in real time.
• He is then able to use this to sell merch and if he desires, get signed.
• BrainRap also helps him rap better.
10. Proprietary & Confidential,5-Jun-19
Rationale Overview
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• The financial impact from increased customer
engagement related to music driven storytelling using
BrainRap leads to:
• 80% faster music development
• 60% more accurate consumer targeting of BrainRap
Produced music using the BrainRap wordstream
• 80% faster lyric development
• 50% faster artist efficacy within writing
Team BrainRap successfully proved the algorithm, winning 1st place and the People's
Choice Award at the Reality Virtually Hackathon, the world's leading venue of its kind for
scientists, at MIT with BrainRap V1, gaining recognition from Fast Company, the VR
Community and the neuroscience community.
11. Proprietary & Confidential,5-Jun-19
The BrainRap Study
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The BrainRap Team was able to successfully achieve the following over the course of a 12 month
study with 120 subjects:
• 80% faster writing speed
• 80% more meaningful lyric development
• 90% faster artist rap style adjustment
• 50% higher streams using the BrainRap Software
• 80% increased cognitive function
• 90% faster freestyle speeds
• 80% more accurate freestyle output (measured as enunciation, lyrical output and beat adherence)
• The most successful subject (designated WB1) also was able to relive drug addiction, achieved 90% higher
cognitive function across the board as well as all of the above metrics and adapt to 30 new rap styles, all in
a 30 day period.
18. Proprietary & Confidential,Version: 5-Jun-19
PROPRIETARY & CONFIDENTIAL
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Team
19. 19
Micah Brown, HnD, MBCS
CEO
CJ Carr
CTO
Team
The Team is led by a two time exit entrepreneur and one of the leading machine learning minds in
the world and supported by and incredible advisor board including:
• Allen Lee (Collab Asia)
• Robert Sanchez (True North Media Fund)
• Neal Conlon (two time exit cybersecurity entrepreneur)
• Emalik Njie, PhD (Neuro Storm Studios)
Along with over twenty other high experienced advisors in the neuroscience and hip hop world.
