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Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs areVERBS)
S A Y T H
I N K
FEEL
BECAUSE
InsightNeed
STAKEHOLDER
DesignThinking Action Lab 2013
●
What I'm learning now won't be of any use
when I start working
●
Young employees have difficulties getting
along with their co-workers
●
If I had to search for a job now, I wouldn't
know where to start
●
Anyway, I'll end up learning how to do my
job by doing it
● My diploma won't mean anything to
recruiters after five years
●
I have no idea of what will my job
actually be, what I will
be doing all day.
●
Most theoretical knowledge is useless in the
workplace
●
A diploma doesn't mean much VS work experience
●
Work is very different from school, and I don't know
anything practica / concrete about my future job
●
Searching for a job is difficult and I don't know how
to do it
●
I will have a hard time fitting into the workplace at
first
Young student who
is graduating soon
and will start
working
A fresh, out-of-school
student searching for a job
Be better prepared for
the working world
The work environment is radically
different from school, in which he
spent his whole life so far
● Fear, apprehension of the
first work experience
● Stressed not to fit in
●
Uselessness of my knowledge
●
Lost in the job seeking
process

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Design Thinking : Empathy Map and Problem Statement

  • 1. Problem statement Stakeholder NEEDS A WAY TO (describe person using empathetic language) (needs areVERBS) S A Y T H I N K FEEL BECAUSE InsightNeed STAKEHOLDER DesignThinking Action Lab 2013 ● What I'm learning now won't be of any use when I start working ● Young employees have difficulties getting along with their co-workers ● If I had to search for a job now, I wouldn't know where to start ● Anyway, I'll end up learning how to do my job by doing it ● My diploma won't mean anything to recruiters after five years ● I have no idea of what will my job actually be, what I will be doing all day. ● Most theoretical knowledge is useless in the workplace ● A diploma doesn't mean much VS work experience ● Work is very different from school, and I don't know anything practica / concrete about my future job ● Searching for a job is difficult and I don't know how to do it ● I will have a hard time fitting into the workplace at first Young student who is graduating soon and will start working A fresh, out-of-school student searching for a job Be better prepared for the working world The work environment is radically different from school, in which he spent his whole life so far ● Fear, apprehension of the first work experience ● Stressed not to fit in ● Uselessness of my knowledge ● Lost in the job seeking process