Rachel Schmeidler will debut her mugshot art series titled the "27 Club" at the ArcLight Sherman Oaks from October 29 to December 4, 2012. The series features mugshot-style portraits of famous rock musicians like Jim Morrison, Jimi Hendrix, Amy Winehouse and Kurt Cobain who all died at age 27. Schmeidler transforms the original police photographs into colorful works of pop culture art. Her previous "Hollywood Most Wanted" series was popular in Los Angeles and featured on several TV networks. Through her mugshot art, Schmeidler explores the "rock and roll" history of the "27 Club" members and sees her work as continuing the historical tradition of using art

1. FOR IMMEDIATE RELEASE
MEDIA CONTACT:
Merritt Engelhardt
RFG PR
310-493-4877
FOR IMMEDIATE RELEASE
(left: Jim Morrison and Jimi Hendrix mugshot art)
ArcLight Sherman Oaks to Launch the “27 Club” Art Exhibition
Los Angeles artist Rachel Schmeidler to debut mugshot art series of members of the Rock & Roll 27 Club
LOS ANGELES, Calif. (October 29 2012) -- Los Angeles artist Rachel Schmeidler will be debuting her
mugshot art series titled the “27 Club” this week at the ArcLight Sherman Oaks. The “27 Club” features
mugshots of famous “rock and roll” musicians who coincidentally died at the age of 27. The exhibit will
run through December 4, 2012.
Mugshots once a simple record of documenting criminals have now been transformed as a permanent
reminder of the highs and lows of our society. Amy Winehouse, Kurt Cobain, Jim Morrison, Janis
Joplin, and Jimi Hendrix will be on view in blunt and bold colors; transcending their original purpose as
police photographs to glamorous artifacts of popular culture. Other mugshots such as Michael Jackson
and Sid Vicious will also be on display.
The “27 Club” is a continuation of Schmeidler’s smash “Hollywood Most Wanted” series that was a buzz
in Los Angeles and was featured on MTV, Access Hollywood, NBC, and CNN. While “Hollywood Most
Wanted” was a series of celebrity mugshots, the “27 Club” intends to explore the infamous “rock and
roll” history of “27 Club” members.
Throughout history many art forms have led historians to the now. Schmeidler believes that art is one of
the most reliable and encompassing ways of recording the present to create a past. “In prehistoric times,
rudimentary methods of recording history ranged from markings on cave walls to carving simple
sculptures. As civilizations developed, so did art forms. I feel my work is part of this continuum,” says
Schmeidler.

2. More information about the series including a complete list of subjects and purchasing information is
available at www.hollywoodmostwanted.com.
About Rachel Schmeidler
Raised in Germany, Schmeidler considers this show as an expression of her fascination with pop culture
and exploration of American society. Schmeidler came to the US in her teens and still retains something
of the objectivity and fascination of an outsider as she combines the discernment of a cultural critic with
the artists’ expressive palette. As of this date, Schmeidler obsessively converted hundreds of mugshots
into art. She studies each of her subjects’ histories who she chooses based on historical relevance.