4. TABLE OF CONTENTS:
Introduction
Electronic Media
Importance of Framing
Conclusion
5. INTRODUCTION:
Introduced by Dr. Maxwell, M.c Combs and Dr. Donald Shaw in 1972
coverage of particular idea.
Target audience to think along same lines.
Reality………… Media Reality(Media Agenda)……Public Perception of
reality(Public Agenda).
6. ELECTRONIC MEDIA:
Genre of Television: Current affairs, Plain news.
Create awareness.
TV channels face bans to present True Picture.
With the help of talk shows public recognize benefit of country.
2008 General elections PPP create hype and convince public.
Leaders know about present issue.
7. ASSUMPTIONS:
There are two assumptions:
First: Media Filter and Shape the news.
Examples: Blaxpolitation, TV channels and Political parties, Russia and
America War.
Second: Give more attention to an issue Public consider it more important.
8. IMPORTANCE OF FRAMING:
What is framing?
The power of the media to influence how events and issues are
interpreted.
The basis of framing theory is that the media focuses attention on certain
events and then places them within a field of meaning.
It is an alternative way of presenting political events and issues.
The message is propagated to the people bearing in mind their frames of
reference.
9.
10. It is now almost a widely observed fact that the particular frame repeatedly
imposed on an issue or event can influence public opinion and political
processes.
In Pakistan, the emergence and growth of private television news industry
occurred under the military-led regime of Gen Pervez Musharraf.
A prominent example of agenda setting through TV is that of PTV.
Some TV channels claim that certain politicians are not trustworthy.
This can be considered agenda setting against politicians.
11.
12. CONCLUSION:
Agenda setting theory as opened many doors to reveal the power and
ethical responsibility of the news media, and it continues to identify other
intellectual doors.
