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Types of Questions
■ Open-ended
◻high validity, low manipulative quality
■ Closed-ended
◻low validity, high manipulative quality
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Open-ended
■ An open-ended question is one in which
you do not provide any standard answers
to choose from.
1.How old are you? ______ years.
2.What do you like best about your job?
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Closed-ended
■ A closed-ended question is one in which you
provide the response categories, and the
respondent just chooses one:
●
● What do you like best about your job?
(a) The people
(b) The diversity of skills you need to do it
(c) The pay and/or benefits
(d) Other: ______________________________
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Dichotomous Questions
■ Dichotomous Question: a question that
has two possible responses only
◻Could be
■ Yes/No
■ True/False
■ Agree/Disagree
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Interval Level
■ Attempt to measure on an interval level
■ Likert response scale: ask an opinion question
on a 1-to-5, 1-to-7, etc. bipolar scale
◻ Bipolar: has a neutral point and scale ends are at
opposite positions of the opinion
◻ Semantic differential: an object is assessed by
the respondent on a set of bipolar adjective pairs
◻ Guttman scale: respondent checks each item
with which they agree; constructed as cumulative,
so if you agree to one, you probably agree to all
of the ones above it in the list