TIPS-CDP.pdf

COLLABORATIVE DESKTOP
PUBLISHING
Topic Volume 101 Tuesday, October 10, 2023
Tools and Tips +How to have an
Engaging Content
NEWSPAGE SAMPLES

Collaborative Desktop Publishing
by: Reggie Galindez
Volume 101 Tuesday, October 10, 2023
page 01
Tools and
Tips
There are a variety of layout tools
that you may use to improve the
look and readability of your
publication.
Grids
Sidebar
Pull Quotes
White Space
Kerning
Leading
Tracking

Collaborative Desktop Publishing Tools and Tips Tuesday, October 10, 2023
page 02
Click Page
Design > Guides
and select Grid
and Baseline.
Grids
Try to examine good
magazines and
publications. Grids will
improve and help you
form graphic accents to
your main pages
One of the highly practiced principles of
design, white spaces help users to make
logical sense of the information
presented to them. Margins and gutters
between grids are some ways to handle
the logical grouping of layout elements.
via https://blog.prototypr.io

page 03
Sidebar
Use sidebars when
you need to fit
several shot,
unrelated articles on
the same page.

page 04
Pull Quotes
Use pull quotes to
highlight the author’s
main ideas for readers.

page 05
White Space
The contents of both images
are the same- brand name,
title, text, button, and bulb.
What makes the 2nd image
soothing to the eyes is the
white space around the
content. It helps our eyes
rest, helps us breathe, and
not get overwhelmed with
information.
via https://blog.prototypr.io

page 06
Kerning, Leading and Tracking
Kerning is the process of
adjusting the spacing
between INDIVIDUAL
characters in a
proportional font,
usually to achieve a
visually pleasing result.
Tracking is uniform spacing
between ALL letters. It refers
to a consistent degree of
increase (or sometimes
decrease) of space between
letters to affect density in a
line or block of text.
Letter-spacing should not be confused
with kerning.
Leading refers to the
distance between the
baselines of successive
lines of type.

Collaborative Desktop Publishing Set Your Color Tuesday, October 10, 2023
page 07
Warm Colors
These are the colors of fire. They
radiate warmth. Warm colors are
more associated with passion,
energy, impulsiveness, happiness,
coziness, and comfort. They draw
attention and have the advantage of
being inviting and harmonious.

page 08
Red
Emotionally intense; associated with
energy, war, danger, strength,
power, determination, action,
confidence, courage, vitality,
passion, desire, and love. Red has a
high visibility and advances to the
foreground. It is often used for
buttons in order to get people to take
impulsive action.

page 09
Yellow
Bright yellow attracts attention,
though it can also de distracting
when overused. Associated with joy,
happiness, wisdom and intellectual
energy; produces a warming effect,
arouses cheerfulness and is often
used to evoke pleasant feelings.

page 10
Cool Colors
Cool colors are more
associated with calm, trust,
and professionalism. They
are also associated with
sadness and melancholy.
They have the advantage of
being professional and
harmonious, but can also
turn people off by the
coolness they radiate.

page 11
Blue
It’s seen as a “masculine”
color and can be associated
with trust, loyalty, wisdom,
intelligence, expertise,
confidence, stability, and
depth. Blue is often used for
corporate sites.

page 12
Purple
Conveys wealth and
extravagance and is seen as
the color of royalty;
symbolizes power, nobility,
luxury, and ambition.
Associated with wisdom,
dignity, independencee,
creativity, mystery, and
magic. Light purple is seen as
“feminine” and purple is
popular color with children.
Note: Purple occurs less frequently in nature and some may consider
it artificial. In Catholic cultures, it is representative of death and in
some Islamic nations, it is associated with prostitution.

page 13
Make Your
Content
Engaging
Some tips for choosing the best form for your
content

You have
approximately
8.25
seconds
to capture a
reader’s attention
According to a study by the Statistic Brain Research Institute, you
have 8.25 seconds to capture a reader’s attention, or you’ll lose them.
via https://www.statistic.brain.com
Collaborative Desktop Publishing Make Your Content Engaging Tuesday, October 10, 2023

PLEASE DON’T USE:
Gray page/
Text-heavy
Use fillers like illustration,
photo, or typographic art
and maximize jump pages.
Newspapers have always looked
crowded in the past, but modern design
tends to use more white space, thus
giving more importance to the images
and text you do have on a page.

PLEASE DON’T USE:
Screaming
headline
One that is too big for
a short or
unimportant story is;
the sensationalist
approach.

PLEASE DON’T
Tombstoning
One of the first rules we
learned was about bumping
heads, or “tombstoning.”
As in: Don’t.
Or if you do, maximize the contrast
(size, shape, weight) between the
heads so they don’t read into each
other.

PLEASE DO:
Capture a feeling
You’re trying to connect with
the person on the other side of
that paper, and the quickest
way to earn their interest and,
more crucially, their trust is
through their heart.
A photo that evokes “serenity” calmness
or “well-being” will be much more
effective than an image that only makes a
literal connection with the reader such as
a “tree” or beautiful “landscape”

Consider the
conceptual
Creative conceptual photos
have a timeless popularity and
appeal.
A well-executed conceptual
still-life photo can deliver a
visual punch and work for a
number of messages.

Consider the
conceptual
Creative conceptual
photos have a timeless
popularity and appeal.
A well-executed
conceptual still-life photo
can deliver a visual
punch and work for a
number of messages.

Fonts: easy on the
eyes
Use fonts that the eye can
pick up on easily and
avoid using many
different kinds of fonts.

Display
graphics
Type of graphics may be
combined with negative
space and images,
forming relationships and
dialog between the words
and images for special
effects

Collaborative Desktop Publishing Effective Tips Tuesday, October 10, 2023
“Experiment freely
on page makeup
until you achieve the
vision”

Collaborative Desktop Publishing Samples Tuesday, October 10, 2023
H
A
R
M
O
N
Y
F
R
A
M
I
I
N
G

THANK YOU FOR LISTENING!
Collaborative Desktop Publishing Volume 101 October 10, 2023

TIPS-CDP.pdf

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