An insight as to how (these featured) Swedish companies are using Facebook to engage & communicate with its fans.

1. Sweden ’s famous for Let’s see what some of them are up to on & of course more… (The blond and blue, meatballs, ABBA, clean Scandinavian design, heavy candy consumption..) a Melissa J Choo presentation

2. Not just promoting products but providing INTERESTING info on HOW the products will BENEFIT customers SPARKING INTEREST JOB SEEKERS Is IKEA the right organisation for you? THE official IKEA Swedish fanpage

5. The IKEA craze extends to their famous Swedish meatballs IKEA’s meatballs fanpage (started by avid meatball fans) has over 23,000 fans!

6. What does H&M do right? (besides selling chic clothing & accessories at affordable prices)

7. H&M wants to INTERACT & makes it EASY to do so.

8. H&M believes in giving & taking ...gives fans IDEAS then asks them for IDEAS !

9. Fans tell H&M what they want H&M listens & responds

10. But what has H&M missed out ? Hint: Limited online shopping presence...

11. Time for H&M to REACT ? (Customers are telling you what they want)

12. Attractive landing pages spark INTEREST ABSOLUT got it absolutely right

19. Estrella has jumped aboard! In traditional Swedish fashion, we say.. Välkommen Estrella! Now it’s time to get the INTERACTION going