Credentials, advertising agency

1. How to do a cartwheel

2. a. Get a bunch of oddballs
b. Set up a surprising task
c. Take a leap
d. Keep your balance

3. a. Get a bunch of oddballs

4. Dramatis personae
• An account manager who was a photographer
• An art director who writes a movie screenplay in one window and
does a layout in another
• An agency head who doesn’t have a desk of his own in the office
• A planning head who is a serial entrepreneur
• An account director who really wants to manage music bands
• A resident creative director who is woken up everyday by the first
person to come to office.
• A copy head who’d rather design furniture
• A writer who texts us his headlines and sms-length-tv-scripts from
God knows where
…you get the idea

5. b. Set up a surprising task

6. Can we get Dhoni to ask
people to call him?

7. Can we sell a business paper
to housewives?

8. Can we make network
a basic necessity?

9. Can we buy and sell
cricket teams?

10. Can we get kids
to teach their dads?

11. c. Take a leap

12. Some cartwheels

13. Reliance caller tunes
A high profile campaign to launch callertunes.
A host of celebs invited people to call them. Callers heard
their callertune and then their (recorded) voice and then got
into an IVR that guided them through setting up their own
tune.

17. Reliance network

25. Reliance VAS

30. Canara Robeco
An online live trading game during
IPL Season 1, where people could
buy and sell shares in the teams.

34. The Economic Times

37. d. Keep your balance

38. Our clients

39. Clients we’ve worked for
• Reliance Communications (telecom)
• Henkel (Fa deo)
• Canara Robeco (Mutual Fund)
• The Economic Times (Business Daily)
• UTV i (Business Channel)
• Hungama (Digital media)

40. Our other pursuits

41. Cartwheel Features
• Leaving Home, a full length feature on
India’s best known music band - Indian
Ocean. Selected for IFFLA (Indian Film
Festival, Los Angeles)
• Hulla, a feature film produced by the
makers of Bheja Fry and Mixed Doubles.
Critically loved. Sank without a trace. No
regrets.

45. A cricket website
www.holdingwilley.com

47. HoldingWilley.com is a blog-meets-magazine-meets web 2.0
setup
Writers from around the world – even France and Singapore!
Unique, home-grown statistical tools and features
Creative workshop with unique properties
Personality – Casual but cricket literate, witty, easy going but
serious.
Niche but premium audience
What’s HoldingWilley?

48. Recent Highlights: The HW Report
The first official HW Report - India's All Time Top 20 Test Cricketers

49. TV commercial production
Have produced about 15 TV
commercials to date for clients
including Reliance, Henkel, Hungama
and Economic Times

50. Doosra
A non traditional look at marketing
communications

51. Doosra
Case studies under construction.
They include a street-cycling-fair,
an art show, and a facebook
initiative.

52. Desicreative.com
A thriving online website for
‘unlike-minded creative people’.

55. That’s as of now.