1. Empathy Map
Say
Designing is doing something new everyday
Gives you an opportunity to innovate and create
Innovation is the most important thing needed to
succeed in the market

2. DO
• Designs Garments
• Procuring fabrics and other raw materials
• Choosing the design, fabric it is supposed to
be done on
• Final garment made is sold by appointments
to consumers

3. Think and Feel
Creating a new design everyday to meet the
needs of all customers is extremely difficult
Catching up with the changing fashion and
trends is another problem
Different people have different tastes and
purchasing power which makes it tough to meet
all the needs
Meeting the delivery is difficult if production is
not effective

4. PROBLEM STATEMENT
Stakeholder
• An elegant, creative, pleasant to approach
designer, who is very cooperative with her
customers and also very promising at her work.
Need
• She needs to improve her manufacturing process
to deliver on time. Also needs to divide the work
with a team in order to concentrate more on
designing. Needs to build a brand now that its
well established.

5. Insight
• Hiring of staff to follow up the orders so as to
concentrate more on designing and expanding
of business
• Branding can be done by supplying to big
designer outlets and applying to fashion
weeks