Former editor for NYLON magazine in Nashville, Heidi Jewell brought exposure to Nashville through this national magazine. Heidi Jewell is currently an account manager at VOCO Creative in Denver, Colorado, where she works on digital campaigns and photography. One of her professional interests includes marketing.

1. Preparation of New Product Launch
- Testing and Getting Staff on Track
Heidi Jewell, Denver

2. Introduction
• Former editor for NYLON magazine in Nashville, Heidi
Jewell brought exposure to Nashville through this
national magazine. Heidi Jewell is currently an account
manager at VOCO Creative in Denver, Colorado, where
she works on digital campaigns and photography. One
of her professional interests includes marketing.
A successful product launch requires perfect timing.
You may feel like you want to introduce your product
urgently; however, rushing it can do more harm than
good. Some entrepreneurs rush the launch of their
services or products too early. Consider some factors in
order to get the most out of your launch.

3. Product Launch
• Testing your product thoroughly is critical. By
testing, you are ensuring that your product,
audience, and company are ready for the launch.
As you approach the release of your product,
ensure that your staff is adjusted to the new
process, as it can be difficult to get everyone on
the same track at the same time. A way to
achieve this is to give each team member the
resources and time to get familiar with the new
product and the customer support protocols. You
can also offer incentives and goals to your staff to
get them motivated to learn and get on track.